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AFP

Meet Hammad Safi, the 11-year-old motivational coach who has Pakistan enchanted

The pint-sized motivational coach is already an online star with his own YouTube channel and 145,000 subscribers.
Published Jun 07, 2018 10:40pm

Several hundred university students sit enraptured as Hammad Safi lectures them on the merits of bettering their diction by watching Barack Obama speeches on YouTube.

The elegantly dressed motivational speaker is something of an internet sensation and regularly draws large crowds. But it's not just because of his infectious enthusiasm and engaging smile.

It's also because he's only 11 years old.

Safi speaks into his wireless microphone, his hand gestures practised and his confidence unwavering before the attention of his elders at the University of Spoken English (USECS) in Peshawar.

In this picture taken on April 3, 2018, 11-year-old motivational coach Hammad Safi lectures students at a languages academy in Peshawar. — AFP
In this picture taken on April 3, 2018, 11-year-old motivational coach Hammad Safi lectures students at a languages academy in Peshawar. — AFP

Hammad Safi takes notes at a languages academy in Peshawar. — AFP
Hammad Safi takes notes at a languages academy in Peshawar. — AFP

The pint-sized motivational coach is already an online star with his own YouTube channel and 145,000 subscribers. Some videos have been viewed millions of times.

Some of his advice may sound hackneyed: “Every second is a challenge,” he says in one video. “Failure is the basis of success.” But his audiences don't seem to mind.

Bilal Khan, a political science student twice Safi's age who came to listen to his speech, said the boy wonder had had a profound effect on him.

“A few months ago I was really disappointed with life... I was (thinking) about suicide, because there are no jobs and no success in life,” he told AFP.

“Then I saw a movie of Hammad Safi. I thought, if an 11-year-old child can do anything, why can't I?”

Hammad Safi (2nd R) attends an English language class at a languages academy in Peshawar. — AFP
Hammad Safi (2nd R) attends an English language class at a languages academy in Peshawar. — AFP

Online comments also shower him with praise.

“People love him because he's just talking, he's a hit every time,” says Samiullah Waqil, one of his former English teachers.

Safi's youth and precociousness seem to form part of the enchantment.

But he is also seen as presenting a positive image of Pakistan, one that resonates powerfully with his listeners.

Discussing the distinguished poet Allama Iqbal, Safi says: “If he had not been there, I or anyone else would surely be cleaning the toilet in the house of an Englishman.”

Hammad Safi (R) attends an English language class at a languages academy in Peshawar. — AFP
Hammad Safi (R) attends an English language class at a languages academy in Peshawar. — AFP

Hammad Safi (R) walks with his teacher at a languages academy in Peshawar. — AFP
Hammad Safi (R) walks with his teacher at a languages academy in Peshawar. — AFP

'I inspire the universe'

At USECS, the faculty see him as a “nanha professor”, or little teacher; a protege who could go on to great things one day — though what, exactly, they are looking for from him remains undefined.

Safi was studying at a traditional school but also taking English classes at USECS, where he was quickly noticed for his “phenomenal self-confidence”, says director Ammer Sohail.

Shortly afterwards, he left his school to be full-time at USECS, continuing his English studies and embarking on his motivational career.

The university, made up largely of working-class students, now has Safi offer motivational lectures each week, in addition to his growing internet fanbase.

Hammad Safi reads a book at a languages academy in Peshawar. — AFP
Hammad Safi reads a book at a languages academy in Peshawar. — AFP

His “job”, says Sohail, is to encourage the poorer students, “to give them hope, so that they break their glass ceiling” in a country with glaring education inequality, and where more than 40 per cent of the population is illiterate, according to UN data.

“We want it to spread this education awareness to the whole country,” he says emphatically.

Safi's father, a wealthy 48-year-old businessman from Peshawar named Abdul Rehman Khan, agrees.

“He is not on ordinary child,” he explains. “People have seen something in him. I have myself seen abilities in him. That's why I have appointed special teachers for him. I want him to become a special leader.

“I'm very proud... For his abilities, for his intelligence, he is God-gifted.”

Safi repeats the sentiment, though sometimes he gives the impression of doing so by rote.

“I am an inspiration, not only for Pakistan, but for the world. I inspire the entire universe,” he tells AFP, without blinking.

Hammad Safi lectures students at a languages academy in Peshawar. — AFP
Hammad Safi lectures students at a languages academy in Peshawar. — AFP

'Fake heroes'

He sometimes studies “10 to 12 hours in a row”, according to his professors.

In his simple room, photos showing him in the company of the Chinese ambassador in Islamabad and Pakistan Tehreek-i-Insaf Chairman Imran Khan hang over his bed.

Posters of cartoon heroes or sportsmen are absent, toys are few.

“Batman and Superman are fake heroes, but those are true,” he says, pointing to the portraits of Allama Iqbal, Bill Gates and Albert Einstein adorning his walls.

11-year-old motivational coach Hammad Safi gestures at his residence in Peshawar. — AFP
11-year-old motivational coach Hammad Safi gestures at his residence in Peshawar. — AFP

“Where's the child in him? He's gone, because he thinks above his age,” worries Bakht Zaman, a professor at Peshawar University, who attended a lecture later shared widely on YouTube.

“This talented child is a good motivational coach” but “he lacks intellectual depth,” he notes. “He can become what they want to do with him, but it will take time.”

Hassan Amir Shah, the vice chancellor of a public university in Lahore, where Safi has also lectured, hopes for his part that all the attention “will not drive him crazy”.

"He still has a long way to go, many books to read," he tells AFP. "We will only be able to judge him in 20 years, when he is an adult."


Header photo: Hammad Safi lectures students at a languages academy in Peshawar on April 3.— AFP