Starting from midnight of August 13, 2017, Daraz is pulling all the stops on what will be a celebration to remember. The usual diet of flash sales, incredible discounts and new launches will be accompanied by some yet to be announced surprises.

The HBL Independence ShopFest will bring discounts of up to 70% to celebrate 70 years of independence. Additional discounts will be available to all HBL credit and debit cardholders.

HBL and Daraz are celebrating a story that entails the blood, sweat, tears and dreams of millions of Pakistanis. Seventy years on, against all odds, Pakistan is forging the path of growth and development as the nation continues to hear the stories of millions of Pakistanis surmounting extraordinary obstacles to achieve their dreams.

In the words of Daraz Managing Director Zain Suharwardy, “As a pioneering, youth-driven e-commerce company, we cannot sit hunched over the weight of what 'has been done'. We’d much rather ask ‘What can be done?’ This is a question Daraz asked itself when first pioneering e-commerce in Pakistan."

"Our millions of fans have answered in unison: A lot is possible if one is resilient and determined enough to will it into being. The HBL Independence Day ShopFest goes out to these fans, spread as they are across the length and breadth of Pakistan,’’ he said.

Speaking on this occasion, Mr Aamir Kureshi, Head of Global Consumer Banking HBL said, “HBL is proud to partner with Daraz.pk to offer our card customers additional value and a secure, convenient online shopping experience. While we are continuously exploring new ways of offering our customers a rewarding card experience, our partnership with Daraz is a step towards promoting e-commerce card usage in Pakistan”.

Together, HBL and Daraz are united in their desire to deliver joys for Pakistani consumers.

Independence Day provides the two-fold opportunity to honour the traditions of the past and brace for innovations of the future.

As an institution, HBL has played an instrumental role in the nation’s economic progress since the country’s independence. Today, HBL is the largest bank of Pakistan. At the core of HBL is its philosophy of enriching lives and enabling dreams of its customers and the society at large.

Daraz, on the other hand, is the digital powerhouse of the country, proud to have given e-commerce culture a home to call its own in Pakistan. In a short span of time, Daraz has cast a wide net over Pakistani commerce, its services penetrating the most bustling of metropolises and the humblest of villages.

This content is a paid advertisement by Daraz.pk and is not associated with or reflective of the views of Dawn.com and its staff.