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Pursuit of beauty: OPPO unveils Classic Black F1s Selfie Expert

Updated Feb 10, 2017 03:46pm

Global No.4 smartphone brand OPPO unveiled the limited edition 'Classic Black F1s Selfie Expert' at the PC hotel in Karachi, priced at Rs 25,899 only, in partnership with Hassan Sheheryar Yasin (HSY).

This is the first time in Pakistan that a smartphone brand has partnered with a fashion personality. There will only be 1000 units of the Classic Black F1s available and pre-orders will start on 17 December 2016.

The new phone was unveiled at a press conference, attended by esteemed members of the press, OPPO’s global and national brand teams and associates of OPPO’s distribution network in Pakistan.

Team OPPO and HSY - Fakhar Abdullah, George Long, HSY, Kevin Hu, Arfa Shahoor and Arsalan Azhar
Team OPPO and HSY - Fakhar Abdullah, George Long, HSY, Kevin Hu, Arfa Shahoor and Arsalan Azhar

The conference started with a welcome note by Anoushey Ashraf, the host for the evening, and was followed by speeches from OPPO’s Oversees brand manager Kevin Hu, the face of OPPO Mr. Hassan Sheheryar Yasin and CEO OPPO Pakistan Mr. George Long. The audience also had the privilege of having a hands-on experience with the new phone after the big unveil.

“In addition to being the new face of the brand, I will also work closely with the brand when it comes to design. A first step in this direction is the exclusive HSY designed case that will accompany the Classic Black F1s Selfie Expert. OPPO globally has always focused on superior design aesthetics and OPPO’s core value has always been the pursuit of beauty, which is the main reason we decided to join hands. Through this partnership, we hope to work together to bring to the customer the best in style and technology.” said designer Hassan Sheheryar Yasin.

CEO OPPO Pakistan George Long and HSY unveiling the Classic Black F1s Selfie Expert
CEO OPPO Pakistan George Long and HSY unveiling the Classic Black F1s Selfie Expert

George Long, CEO of OPPO Pakistan said, “The launch of only 1000 sets of the F1s Selfie Expert along with a case designed by Mr. Hassan Sheheryar Yasin, shows our persistence of continuously enhancing the product experience for Pakistani consumers. OPPO and HSY entered into this partnership by keeping in mind HSY’s status as a fashion icon and his contribution to the Pakistani fashion industry. We hope that our customers will appreciate our new Classic Black F1s Selfie Expert.”

The new F1s has a 16 Megapixel front camera, which has a 1/3.1-inch sensor and f/2.0 aperture. Other selfie-focused features on the smartphone include the 'Beautify 4.0' app for selfie editing, the unique 'Selfie Panorama' feature that stitches together three selfies, and the 'Screen Flash' feature.

Another key feature is the extremely accurate and fast 'Touch Access', which can unlock the phone within 0.22 second.

The Classic Black F1s has been competitively priced at Rs 25,899 only, the same price as the Gold & Rose Gold F1s. Those customers who pre-order the phone will also get a gift pack along with their purchase which includes an exclusive case designed by HSY.

This new F1s will be available for pre-order from 17 December 2016 at the brand’s dealer stores across the country, and customers can collect the handsets on 24 December 2016.

Launched in Pakistan in 2014, international smartphone brand OPPO is dedicated to providing customers with the most extraordinary mobile experience through meticulous designs and smart technology. In May 2015, OPPO announced a 3-year partnership with FC Barcelona, and it is the official global partner of the International Cricket Council (ICC) from 2016 to 2019.

OPPO had also sponsored America’s Next Top Model Cycle 22 in 2015.

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About HSY

HSY is best known for combining contemporary silhouettes with traditional techniques. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences.

Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the force behind the fashion label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.

Celebrating 24 years in the industry, Hassan himself holds an honors degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France.

Hassan is also one of the founding members of the Pakistan Fashion Design Council (PFDC) and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle Award, the Lux Style Award, the 'Most Stylish Fashion Icon' at the MTV Style Awards and 'Style Guru of the Year' by Indus Style Awards.

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