Meat One: Re-imagining Pakistan's meat market

Company aims to transform the once-dreaded experience of visiting the butcher into a comfortable, hygienic one
Published June 13, 2016

This content is a paid advertisement by Meat One and is not associated with or necessarily reflective of the views of Dawn.com.

As the summer season heats up, the risks of food-borne sicknesses and infections rises along with the mercury. However, one company vows to provide a safe and affordable option for those worried about the quality of meats they are eating – Meat One.

Owned by the Al Shaheer Corporation, Pakistan’s 'largest meat exporter' servicing markets in the Middle East including the UAE, Saudi Arabia and Qatar, Meat One works to provide an option for those looking for safe and hygienic foods.

From air-conditioned stores that eliminate the risk of meat going bad on the shelves, to a closely-monitored supply chain, Meat One is changing meat shopping in Pakistan — transforming the once-dreaded experience of visiting the butcher into a comfortable, hygienic one.

Meat One’s transformation of Pakistan’s meat landscape starts with a meticulously crafted supply chain, the company reveals. The outlet ensures that all the meat in their stores is free from antibiotic therapies and hormones, and that all their livestock are grass-fed and free from artificial breeding techniques.

By doing so, Meat One says it is able to minimise the chemicals and other artificial additives in their meats, and ensure a healthier and tastier alternative.


Beyond raising healthy animals, Meat One takes care to ensure only the best, export-quality meat makes it to the customer’s table



Before the Halal slaughtering of the meat, Meat One says it ensures all animals are examined by veterinarians and thoroughly cleaned, and that the meat is examined once again after slaughtering to ensure that only the freshest and healthiest meats make it to their stores.

All Meat One meat is thus checked on the bases of international hygiene standards, with Meat One’s state of the art abattoir in Karachi receiving a HACCP (Hazard Analysis and Critical Control Points) certification.

Even in transport, every step is taken to ensure the quality of the meat is not compromised, as a special fleet of chilled trucks transports all meat to Meat One’s stores and kiosks nationwide, keeping it fresh — but never frozen, the company says.

At any one of Meat One’s 32 outlets in Pakistan, customers can choose from over 60 different cuts of mutton, beef, chicken and fish, carefully carved by expert butchers.

Alternatively, for those looking for a meal on the go, Meat One also offers a range of ready to cook options which can easily be prepared in minutes by even the busiest cook.

From on-the-go chefs to those worried about quality and hygiene to restaurants seeking the best quality, Meat One offers something for everyone.

You can find out what Meat One has to offer you by visiting one of their outlets nationwide, or call 111-1-6328-1 to learn more and have your order delivered to your doorstep.


This content is a paid advertisement by Meat One and is not associated with or necessarily reflective of the views of Dawn.com.