In conversation: CEO realme Pakistan discusses vision, launches the all-new realme 8 series

Jadon Niu explains what has enabled the brand to sell over 30 million of its latest devices worldwide.
Updated 30 Apr, 2021 03:14pm

At the launch of the realme 8 series, Jadon Niu, the CEO of realme Pakistan, spoke about the company’s vision for Pakistan.

With a diverse background in the field of Information Technology, Jadon Niu’s association with the brand dates back a few years, three of which he has served as the CEO for realme Pakistan, driving the overall business strategy for the brand's business in the country

Throughout the world, realme is touted as the fastest growing smartphone brand and so we grabbed the opportunity to discuss the brand’s impact in the country.

How do you define the overall enterprising philosophy of realme?

JN: Our philosophy resonates with a daring spirit which we have envisaged in our slogan 'Dare to Leap'. We are committed to bringing more trendsetting products and events for young people around the world, and becoming a leader amongst Gen-Z for their trendy lifestyles.

This reflects on our product philosophy as well. We always dare to apply cutting-edge technology to a lower price point to popularise the latest technology and make it accessible to users. With the 'Smartphone + AIoT' strategy, we have quickly achieved a breakthrough by building a mature AIoT system covering the three major application scenarios of individuals, family and travel.

From marketing strategy side, we are one of the few brands to introduce trend culture into the technology industry through crossovers with brands and leaders from music, sports, video, e-sports industries and more.

If you look at our global footprint, realme is the seventh top smartphone brand in the world, having entered 61 markets around the world, and was recognised as one of the mainstream smartphone brands, with a global user base of over 70 million, according to Counterpoint’s statistics of global smartphone shipments in Q3 2020.

Today, at the launch of the realme 8 series, we are bringing yet another edition of the realme number series to Pakistan. Our number series have done phenomenally well here, and across the world, as we have sold more than 30 million devices worldwide.

In Pakistan too, our realme 7 Series clinched a 592% more sales volume over the realme 6 Series on the first day of sales. So, these numbers are a testimony to the interest that people have in realme devices, and we believe that with the realme 8 Series, this interest would go even higher.

What is realme Pakistan’s vision for consumers?

JN: From starting with zero to becoming the one of the trendsetters in design and aesthetics of our products, it has been an incredible journey for us, and we have taken great interest in ensuring our customers are taken along on this innovative journey.

Being the democratisers of technology, we have created a massive realme community in Pakistan where we engage in exciting activities with our realme fans on the daily. Our initiative @shotonrealme_pakistan is an example, where people who use realme smartphones can submit their photography content for the world to see.

With the new realme 8 Series, we are popularising flagship technology features such as a 108MP Ultra Quad camera and 50W SuperDart charge for the mass market so they can truly enjoy premium features at a reasonable price point.

What should customers be expecting from the realme 8 series?

JN: As I said, the realme 8 series will be setting a lot of trends when it debuts in the market. Besides the aforementioned 108MP Ultra Quad camera and 50W SuperDart Charge, it would also introduce MediaTek Helio G95 gaming processor, which allows for seamless 4G performance and 5,000 mAh battery.

All these features and more are aligned with our innovation-first approach and the consumers' expectations from realme.

Both the variants of the realme 8 Series – the realme 8 Pro and the realme 8 – are more youth-centric, with the realme 8 Pro being a standout camera smartphone and the realme 8 a gamer's dream come true.

How do you integrate the brand to be youth-centric?

JN: Realme is a 'youth' brand because it has primarily been serving young people.

We believe smartphones not only bring a technology upgrade to life but also incorporate a lifestyle with its design and performance.

Bearing in mind the features a youngster expects from a smartphone, we have introduced the realme 8 series with features focused majorly on the younger generation - it offers professional camera-like result in a smartphone, cutting-edge technology and a sleek design at competitive prices so the latest features are accessible for all.

How do you rate the design prowess of the new phones?

JN: Both realme 8 Pro and realme 8 are designed with a bold and dreamy enterprise combining hip street elements, which lends the devices a dazzling look that is both chic and in accordance with the youth's taste.

In addition, both phones are equipped with a 6.4-inch Super AMOLED full screen display that is brighter and better at color reproduction, higher contrast with a more realistic display compared to LCD screens. It also supports a fast-unlocking, light-sensitive in-display fingerprint sensor and a high sensitivity touch sampling rate for better responsiveness while gaming.

What were some of the biggest challenges for realme in Pakistan and how do you strategise your role for 2021?

JN: The pandemic has affected people and businesses all across the world with insurmountable challenges, and so this is probably the most testing of all times we have ever endured.

However, despite the challenges, we are going ahead by launching smartphones, AIoT products and other smart accessories to bring some positivity for people to cherish in these troubled times.

For the future, we would like to introduce 5G products in the country and hope to create more fruitful opportunities for the youth by doing so.

Also, by furthering our AIoT ecosystem development, we hope to grasp the core traffic entrance and accumulate users from the scale effect.

Here's to hoping to achieve a more interconnected and integrated AIoT ecosystem to make things easier for our consumers.

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