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Coca Cola's latest campaign says Karachi Love Hai Jani. Here's why we agree

Coca Cola's latest campaign says Karachi Love Hai Jani. Here's why we agree

The campaign is an ode to what we'd call the most resilient and boisterous city of Pakistan.
Updated 18 Nov, 2020

Life in Karachi can be challenging - it is too loud, too congested, too messy and gets annoying at times. A couple of crazy experiences here and there might have made us feel a tad different about our city lately, but there's no denying that we love it with all its noise and chaos.

To help rekindle the spark in our love-hate relationship with Karachi, Coca Cola is out with a peppy message reminding us that Karachi is love.

The track Karachi Love Hai Jani is an ode to what we'd call the most boisterously carefree city of Pakistan which resiliently continues to wrap different cultures, traditions, ethnicities and a lot more in a big bear hug.

Here are all the things we absolutely adore about this campaign:

The heartfelt lyrics paired with the vocals of Ali Hamza and Young Stunners hit all the right notes

We can't help but feel pride and nostalgia as the fast-paced, heart warming tunes, visuals and lyrics make our hearts zigzag through some of Karachi's most celebrated spots and places.

With Ali Hamza's vocals adding in lots of warmth to the message, the tune makes us want to play the track on repeat.

The cinematography is pleasing to the eye and the storyline makes us smile

From Frere Hall to Chaar Minar chowrangi, Burns Road and Clifton beach, Zeeshan Pervaiz - director of the TVC who has been introducing a good lot of new talent in the country - brings to screens some of the most renowned landmarks of the bustling metropolis.

And not just that, the storyline celebrates the many bonds that the people of Karachi share and treasure; friends sharing street food, bright smiles for those endless rounds of selfies, the exhausting traffic and hustle of the streets, commuting in fully-decorated public buses, and so much more that constitutes the many snippets of Karachi's every day life.

The TVC ably films Karachi's foodscape and makes us drool rivers

We say nobody can talk about Karachi without mentioning its rich and scrumptious food.

From spicy biryani to the very delectable Burns Road ke bun kebab, some meetha paan and a whole load of roadside BBQ stalls, it is safe to say that every corner of Karachi's bustling food streets makes our mouths water.

The story tells tales of Karachi's resilience in the most effective way

Karachi may be noisy and messy, but its unbreakable spirit and the ability to face all challenges and bounce back every time is a remarkable feat.

The fact that its people continue to smile and spread love - despite the zippy ride that life in this city may be - is a telltale of how imperfectly perfect the city is and how much we love it.

Above all, it reminds us that Karachi is home to all

Karachi is as cosmopolitan as Pakistan gets. The city welcomes everyone who wants to call it home.

We like how the TVC ensures most inhabitants of the city feel fairly represented; while the video shows two Muslims hugging, it also visually highlights a Hindu temple and the Christian cross.

Watch full TVC here:

Does all this make you say Karachi Love Hai Jaani? Tell us in the comments below.


This content is produced in paid partnership with Coca Cola and is not associated with or necessarily reflective of the views of Images and Dawn.com.

Comments

Hassan Nasir Nov 18, 2020 11:35am
A Karachiite here Long Live Karachi and her residents
Recommend
Human Nov 18, 2020 04:11pm
Karachi Love Hai Jaani !
Recommend
Chris Roberts Nov 18, 2020 05:34pm
This video really gives a feel of Karachi as being dynamic and diverse, which is, of course, reflected in the city's history. From the beginning, the various communities - British, Muslim, Hindu, Christian, ... all took part in its development. Everyone has a place in Karachi.
Recommend
Zeeshan Sher Nov 18, 2020 07:10pm
Amazing!. Time to visit Karachi again
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umer Nov 18, 2020 07:31pm
Well done Karachi. Long live Karachi. I am from Lahore and would like to visit Karachi. Never been to Karachi.
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TZaman Nov 18, 2020 07:55pm
Karachi and Karachites are always lively and lovely.
Recommend
Tariq Malik Nov 18, 2020 10:44pm
Karachi is always "Love Hai Jaani" my beautiful and joyful home ! this video make me remember old days in Karachi...
Recommend
Naz Nov 19, 2020 12:18am
So true We cannot help but love it Yet it drives us insane .,. Just a prayer for it become stronger and more peaceful .. let us make it one of the most dynamic cities of the world !!! It certainly has that potential !!!
Recommend
Aamir Alvi Nov 19, 2020 01:41am
Love Karachi,Love Lahore, despite many problems Love my Pakistan!!!!!
Recommend
INDEPENDENT Nov 19, 2020 07:11am
Karachi is Brilliant. Long live Pakistan.
Recommend
Hassaan Idrees Nov 19, 2020 08:24am
Agreed with the assessment in the first line: too loud, too messy and too annoying. But, like Kamila Shamsie put it, with all its fallibilities, it's home.
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Nasir Nov 19, 2020 09:15am
The song would be worth zilch without young stunners rapping .
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Warda Nov 19, 2020 10:39am
@Hassan Nasir I am from Lahore but have same feelings for Karachi. Karachi is love. Long live Karachi and its citizens
Recommend
Rahul Nov 19, 2020 12:51pm
Lovely ad. Karachi looks so much like Mumbai, hardly any differences. Would want to visit soon, hopefully :)
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Hira Nov 19, 2020 01:21pm
A pigeon shutting eyes thinking the cat won't eat it...That's what the ad is... As much as I love everything about the ad..The feel good factor... In the end.. I hide my Bangles chains when stepping out..Cover myself with the biggest chaddar and guard my kid bcoz this city is not safe... No basic amenities ...Water, health roads none...So how is it love
Recommend
Saleem Nov 19, 2020 06:05pm
Hey, nice to see here, its dicussion about Karachi, the city of lights is also a city of love. Its proven bcz all provinces' people are living here with love.
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