Daraz.pk is all set to launch 'The Great Online Shopping Mela' (GOSM) in partnership with GroupM.
Great surprises, exciting deals, flash sales and discounts up to 67% are expected from its event sponsors, which include Unilever, Nestle, L'oreal, Pepsi, Chevron, WB Hemani and more.
Joining the event is also an ensemble of digital partners including Careem, Foodpanda, PakWheels, Jovago, Pink Paxi, Find My Doctor and Pizza Hut.
According to Daraz, GOSM is bringing people, technology and shopping together in one exciting, multi-layered event.
The Great Online Shopping Mela will be a 7-day online sale event with each day dedicated to a particular product category. All days of the GOSM will see mega deal discounts and flash sales going live for the specific category.
Payment partner discounts will be applicable on the website throughout the event. Mobile Wallets including Jazzcash and Easypay will also be on-board the GOSM team.
According to the Managing Director of Daraz Zain Suharwardy, “It’s 2017 and we can no longer speak of the lives we lead online as separate from our offline reality. The two are increasingly married to the other. And that’s the theme of The Great Online Shopping Mela: celebrating the various ways online shopping and internet culture bring joy, convenience and connection to our lives. It’s about recognizing the role ecommerce plays in spreading joy in a spontaneous way. We will work with partners across the ecosystem, from financial services, media, telecoms, top brands, fashion and apps to maximize e-commerce impact.”
The collaboration of Daraz with digital marketing leader GroupM is a note-worthy prospect for advertisers and concerned stakeholders.
“The Great Online Shopping Mela will break new ground in getting top brands even further invested in ecommerce and digital marketing including Facebook and Google advertising solutions," said Hamaad Ravda, Chief Marketing Officer for Daraz. "Against the backdrop of rising internet penetration and teledensity, the importance of digital in the media mix today is inestimable and GOSM provides an opportunity for top brands to test out and scale their efforts in e-commerce.”
Daraz.pk has a tried, tested and proven track record when it comes to delivering large scale events that galvanise its large consumer base en masse. Events like Black Friday, Mobile Week and the Independence Day Sale average millions of sessions and deliver incredible sales multiples for sellers.
According to a report published in April this year, every minute, 26 Pakistanis access the internet for the first time. By 2020, over 65 million will have 3G and 4G/LTE on their phones.
According to this report, an estimated 89% of the Pakistani population will be mobile subscribers by 2020. With 60% of the population below the age of 30, the future of e-commerce is in young, energetic hands, eager to ride the crest of digitisation. The past two years alone have seen ecommerce grow 300% per year. Young blood is coursing through the fibre optic veins of Pakistan.
GOSM is one part a celebration of these new, exciting realities and two parts an attempt to accelerate these developments further.
“Ecommerce connectivity has real-world impact. With GOSM, we aspire to let Pakistan know: Daraz thinks in three dimensions. Fans can look forward to a series of activities bringing the online and offline worlds together at this mela. Daraz understands that any division between the two is arbitrary. We’re not just a virtual portal; we’re virtureal. If you want to find out exactly what we mean by this, meet us at the mela,” adds Suharwardy.
Daraz doesn’t want to lift the lid off everything it has in store for GOSM. But what is certain is that fans can look forward to a holistic shopping ‘mela’ that gathers exciting digital, brand and app partners under one roof for a range of activations and events.
This content is a paid advertisement by Daraz and is not associated with, or reflective of the views of Dawn.com and its editorial staff.