My heart sinks when I reminicise the past Pakistan. We were flying high and came the dictators.

That is the only thing remaining which we can be proud of.......

lovely!!! amma tullo me pakao, hamay sehatmand banao. how i wish those days can come back

It all sum down to one thing we have moved one step forward and five step back

Wonderful! kindly arrange for 70s' adds.

Wonderful! ,,, kindly arrange for 70s Advertisement

Old times :(

Wow! Even though i wasnt born back then, but all these advertisements give me a glimpse of how living it was. How I wish we could once again live in a time where those who wanted to watch Scherherzade dance could do so without having fingers pointed towards them. We could have been at a much better place now! Sigh!

Can't stop smiling. Thank you Dawn for bringing memories (before my birth actually) of a Pakistan where human beings used to live. Can I book an order for Skoda car for Rs 13,300 or Dodge Dart?

i wish, i born in 60's

@Chishtis we were moving fast during dictator's time, infact todays basic infrastructures are the outcome of President Ayub Khan,

Dodge Dart64 for me too please!

Yes it is cheaper to live in the past. Petrol was around 3 Rupees per gallon and meat price was less than 5 Rupees' Sare', did not have kilos then.

NICE LIKED IT , PRINT 50S AND 70S AS AWELL

Wait till general Raheel Sharif topples mian nawaz sharif. Our generals are greedy and power hungry.

i like being in past and black and white for sometime

@Chishtis By dictator u mean Bhutto since he nationalized all the booming private industry.

Bhutto and Zia ruined this country, not to forget Ayub in his last few years. Wished Jinnah could have given us a constitution and a governance system to follow.

"Gone with the Wind" Religious fundamentalism has taken over now, everything including Liberty has faded for ever.

thank you very much,

This is an era from my youth . I feel pitty for our generation which was born in 70's and had to blossom their youth under Zia's time .

Good old times when happiness and peace prevailed in the air for you. Where have they all gone now, especially in Karachi and Lahore? Who is responsible?. Pray you get it back in near future.

It seems like we were more moderate and enlightened some 50 years ago....... Thanks to dictators for pushing us back to pre-industrial age.

I thoroughly enjoyed the past, I lived in this era, the Saddar area of Karachi was the melting pot. People of all denominations lived and got along with each other. Now these are just memories. Dawn, thank you for this nostalgic trip.

In 1964 Pakistan had a per capita income higher than India, a space programme more advanced than India (Rehbar-I and Rehbar-II), better roads, ports, industry & agriculture. Pakistanis should thank the mullahs and Generals for the progress made in last 50 years.

@Anon. you are wright. It is sad that whenever we talk about Pakistan's good days, we speak in the past tense. Only thing we can be proud of Pakistan is its Past. Thanks to mullahs.

@Alive Learn a bit of history. A dictator was in power those days. He came to power in 1958 and ruled for over a decade.

@Junaid Those things were considered bad even in the 'good old days', folks would be pointing fingers at you, but thankfully not guns.

Pakistan before mullahs, I hate mullahs.

Gr8 nostalgia

Unfortunately the mullahs have made sure that the Pakistani people will never live like this again.

Nostalgia is irritating, yet acceptable when older people reminisce about glorious past since it is their mechanism of coping with unpleasant present. It is stupid when younger generations fantasize about past that they only get to know about from limited perspective. We have this problem at the conservative end of society and now we also see in the liberal end of society. Learning from past is indeed important to face present and to plan for better future but considering it the best phase is absolutely idiotic behavior. Evolution of mind is a reality and it may end up making societies more conservative or more liberal. We certainly can progress towards becoming more tolerant society by not demeaning beliefs of people with whom we disagree based on politics, religion or other aspects of social behavior. 1940s-2000s are by gone and we have a much brighter future to look forward to and we should embrace it with enthusiasm rather than eternal pessimism.

@Chishtis Then came mullahs and they feasted on our ignorance and hypocrisy.

@Anon - "we can be proud of" what? We have lost what was good and not gained anything. So, nothing to be proud of (yet).

@Chishtis This was a great era of a so called dictator the all time mighty democrat Ayub Khan. Then came the disastrous awami daur of Bhutto and till date we suffer from his follies.

@Chishtis. It was the 'dictator' Ayub Khan who rightly gets credit for Pakistan's progress at those times. We were far ahead of S.Korea, Malasia, Indonesia, Taiwan and many others economically The cause of our downfall was the corrupt and inept politicians.

This is great, I was not born in 60's, but would have loved to have this continue and take its normal course. I get irritated by dialouge on dictators vs what else was there. With the literacy rate of pakistan, i dont think democracy is the way to go. Democracy is for people that have the intellect to select there leaders, without education we can't be in that situation especially considering the past of feudalism in Pakistan. Look at the last 6-8 years, it has been such a facade of democracy, at least during the "dictators" time we gained the freedom of media and were well on our way to bring the country back on global map of economic upcomers. I hope and I pray that we get sincere and competent leaders that actually know a thing or two about leading and have the intellect to surround themselves with economic guru's. These leaders can come from so called democaracy or a "dictator" for achieving economic prosperity.

All alien and for the top 1%. No wonder it did not last.

Not sure why, if we all can identify the reasons of our constant decline, not work on rectifying it? Why, why do we keep bringing the same old corrupt faces, politicians in power? Why do we take our religious heed from inept and uneducated (mazheebi taaleem) Mullas? Please create change from within ourselves. Share with family, friends so we can start the reconciliation, somewhere, somehow. We cannot absolve ourselves of responsibilities by only reminiscing in the past. We for sure will be held responsibility for what we did AND not do.

This is brilliant. A wonderful walk down the memory lane. I had no idea Karachi used to be so happening!!!

These advertisements are reflecting Pakistan that was actually free of terrorism, target killings and ethnicity etc. So called Islamic mullahs in cooperation with fundamentalist dictator deteriorated the image of Pakistan gradually over the time. It would take time to revive the true essence of liberty in much better form than before. Millitary offensive under the title of "Zarb-e-Azb" would be good step to eradicate terrorism revive the true image of Pakistan.

@Chishtis It was dictators time 60s

Drigh Road. WOW. I used to go to PAF Model School on Drigh Road. We have got rid of history. Changed the names of streets. Drigh Road was called Drigh Road for so long, a lot of people still call it with the same old name. Why did we have to change our history?. Could we not have called a new street Shahrah-E-Faisal?.

Karachi seems to be Paris in those times

I wanna go back to 60's and live in that era, these ads alone are making me love my country, sadly the present fails to do.

@Zia Spare a thought for the people born under the Zia regime

@Chishtis No it was during the dictator's time. Actually, we were flying high and then came these selfish politicians!

Ok man we get it, Pakistan used to be so awesome when it had ads featuring bikini clad women. Enough remeniscing on the past. Lets talk about the present problems.

@Fakhruddin Usmani Can you name any one of those please? I can only remember the deep hatred and schism created during that regime. Ultimately resulting in the break up of My Pakistan.

Oh the good old memories ! All this make me feel nostalgic. I too wish that we can go back in time :( "Pakistan with all thy faults I love thee still ! " Mumtaz

We cannot live in the old glorious days but need a transforming leader who can inspire this divided nation. Pakistani's are intelligent and distinctive nation.

Believe it or not India want Pakistan to strong. Free for terror. Kashmir should be door for friendship .. not enmity.

I WISH WE COULD HAVE KEPT THE GOOD OLD TIMES WITH FREEDOM OF MIND AND SOUL - WE DECAYED INSTEAD OF PROGRESSING POSITIVELY - VERY SAD

@Naila Yes, and brought us in the conditions that we are in today. If you like it good for you. But I know 90% Pakistani don't.

@Nadil Also, Ammie aur Dalda, Khandaan Bhalla Chunga. And Ammie , Ammie Aap K peechay kon Aaya.

@I. Ahmed You re right. Bhutto was the one who schemed to get power from Ayub. He planned the war or 1965 so Pakistan would loose and Ayub Khan would had to go. Luckily Pakistan did not loose but he wanted power at any cost which led to the separation of East Pakistan. Pakistan would have been fine had there been no Bhutto in the picture.

I am 52 and At least some of them I do have memories of. Nice presentation from the gone by days

Hardly recognized two or three brand like Treet,Adamgees etc

@Chishtis 1960s ! It was actually Ayub's era

Looks a lot less public display of self righteousness.

A time when you wouldn't require a visa to go to another country. No security issues at airports. When there was so much respect, etiquettes and culture among citizens. Couples and families visiting shows and theatres and return late at night without any worries. There was pride in being a Pakistani. Probably even the air was cleaner and streets much less crowded. You could ride on a horse carriage if you fancied.

@Chishtis You got that wrong...Sixties were the time of Ayub Khan....you may refer to him as dictator...I wouldn't.

Life is like that !

oh how I wish that Pakistan was still here... I mean I cant believe my eyes seeing all these advertisments..

Thank you dawn for compiling and sharing this valuable asset with us. As a students of Advertising, I'm sure of one thing that we had creativity and marvelous copy writing skills at that time... which today can rarely be seen.

Seems that everything was manufactured in Pakistan.

brings the nostalgia of the yesteryear's back. What i find most intriguing is the fact that women are wearing sari's. In today's pakistan you hardly find women (even older one's) wearing Sari. When did this happen - the change over from Sari's to salwar-kamiz.

Amazing, writings were on the wall of future destruction of the country by the so called selfish businessmen and confused liberals. No wonder, I am called KALA INGREZ - a product of time.

Amazing and astonishing. How simple we were in those days................... and now we are crossing the limits. How shameful now.............

Marvelous and amazing. How simple and think that peaceful too we were in the past.................. and now we have crossed the limits and restless as well........ What a shameful our present is............................

I wish that era would come back...

Brings back many memories...

@Chishtis Mine too. But the fact is that we were really flying high when the dictator was there. Come the democrats we sank to the abyss.

The advertisements of hotels etc were so vulgar, half naked clothes. Well it is very disturbing to know. This is very good that we have changed the pace of that increasing vulgarity. Today is also not good but imagine, if that culture would have been flourished unchecked today we would have bars, and night clubs openly. Thanks to someone whether some general or politician who stopped that.

Those were the days, no violence.

@Chishtis never mind. 60's was a dictator reign.

No wonder it was begining of illegal ad for business according PPC!

@Chishtis what has the dictators got to do with all this as you had very honest leaders

I missing you Pakistan, please come back. I don't want to live in such Twenty first century.

@L Ahmad And the salary of Grade 17 officer is 550, with a promise to be raised to 17000 in 17 years.

Get rid of all the politicians and mullahs and waderas, chaudahris and watch how we rise.

@azhar Pakistan would have been much better without Bhutto!

Now there are beards every where. What have we done to our Pakistan

What a wonderful collection of advertisement depicting the trends in 1960s. Till that time we were still normal society, which rapidly changed after 1977.

It was wonderful to see old adds. I really appreciate your effort to maintain the old record. Kindly also post some more stuff. Thanks

I really appreciate your old adds these are old golden memories. Kindly upload some more stuff too.

@Arif Khan. You are a 100% right. These mullas have crushed our country development and now we're no where.

General zia and mullahs are the ones primarily responsible for this mess. But my fellow Pakistanis, eventually we will have to stop blaming these corrupt politicians, mullahs and military leaders for our state and rise to the challenge. Goodbe with us.

Then I was in Pakistan (the only time). What a wonderful wonderful country it was.

these ads relate to the 1% richest (including the famous 22 families) of the then Pakistan. I was growing up in a village just 200 km from Karachi (which took more than 8 hours), and I saw abject poverty around me. The price of Skoda was equal to more than 2 years of my father's income (and our family was counted as 'middle class' and 'respectable' in my village). Even though mutton was Rs. 4 per kilo then, we could not afford to have it every day. All the 'shows' featuring foreign dancers in Beach Luxury were beyond the reach of our imagination. Yes, 99% of Pakistan, including the eastern wing, were completely neglected -- no healthcare, no education, no jobs. The drought left thousands without food for weeks. It was then, and it is now, no regard of the government and the elite class for the poor, that has brought Pakistan to this stage today. It is wrong to blame the Mullahs. Our successive governments, both military and civilians (the 'BMW Class' as per Cowsjee), has consciously left the masses uneducated and poor. Otherwise we could have progressed too, like India, where education was given top priority and the government invested in family planning and population control, creating jobs for the rural population, and at least providing the basic health services to the masses.

In those days we lived better than the Indians. They lived in a socialist economy and they could not buy these things

OMG. Dawn thank you for bringing back memories of care free, fun loving, live and let live days. I miss the 'old Pakistan'

@zack - and How and Who will do that?

@Tahir Toor - Yeah, really.....imagine.......OMG!

@L Ahmad - And what were the incomes of the masses.....?

what happened to Sari's women by women in all the ad's. ?

Beautiful days are ahead and waiting for us,just like our beautiful past. Inshallah. May Allah haste amin

Yes! I had been the part of some events at that time, even though I was school going boy. But I can remember these

Nostalgic !! It took me down the memory lane of 60's. Still remember "Thanda Thanda Hi-C Mango; Sab say acha Hi-C Mango" and "Amma Tullo main pakao, hamain sehatmand banau". What a wonderful time it was !! Great job. More of 60's and 70's please.

I migrated to Pakistan, coming direct from Calcutta to Karachi in May, 1964, after doing my B.Com. honours from Calcutta University. It was Ayub Khan's time. Yes I remember that a brand-new Skoda car's price was Rs.13,000/-, petrol cost - Rs.4/- a gallon (4 liters), price of fruits like Khobani, aloocha and grapes - Re.1/- a seer, etc. etc. That was really a golden-age for Pakistan. Ayub Khan should have declared himself a Shaikh of Pakistan and rule the country honestly and making Pakistan the most prestgious country of the world. At the beginning, he had some honest and most sincere persons with him, like General Azam Khan, Finance Minister Mr. Shoeb etc., but later on, he was surrounded by sychopants, who destroyed his all efforts of good works.

I am reminded of an old song 'those were the days my love, I thought will never end'. Alas, those days will never come back, thanks to Gen Ziaul Haq and his prot

Amazing to see how forward looking Pakistanis were in those days

It was the glorios period of Ayub Khan. Call him a dictator if you wish but let us be honest in giving credit for that period which made us proud of our green passport and nationality as pakistanis.

@Chishtis Sixties was the period of Ayub khan. Before him we were in a mess. We owe it to him.

@Mohd.Bashir Our politicians ruin the economy and the coutry every time they assume power. Generals have to retrieve us. These pictures are from Ayub Khan,s era. Be honest.

Great memories. I believe education (teaching English & computer) and secularization will help us move forward. Even if it's one step forward at a time, it's better than few steps backward. Plea to current and future leaders--please invest in education. Start teaching computer and English from KG/first grade. Once kids know English and computer, they can learn on their own using Google, Youtube, etc..

I was a teenager living it up.

Amazing how forward thinking we were 50 years ago.Then came Bhutto and nationalization the first nail in the coffin, then came Zia and he made sure we go backward rather then forward. What a sad sack he really was. Mental midgets brought about the present it is truly sad.

@Bahadur. Agree. Also we need to nationalize those madrasahs and turn them into proper schools. They are turning our country into lackeys of Saudi Arabia.

@Chishtis The above clippings are from the Golden period of General Ayoub Khan :) (A dictator..right?)