LAHORE, Feb 4: PIA Managing Director Ahmed Saeed Chaudhry has asked airlines’ officials to adopt a strong and aggressive marketing strategy for generating more revenue.

The MD who visited the PIA town office here on Tuesday and had a meeting with local PIA staff, said a marketing conference would be convened during the current month.

He laid special emphasis on reducing losses in the coming months of April and May.

The airlines suffered a loss of nearly Rs400 million during fog and bad weather in the Punjab.—APP