RIYADH, Aug 20: Iranian soft drink Zamzam Cola, considered a viable substitute for US global rivals Pepsi and Coca Cola, has started selling in the Saudi markets, the product agent said on Tuesday.

“We started marketing the soft drink in the eastern province last week. We plan to extend distribution to other areas within a month’s time,” an official of the Al-Majarah Soft Drinks Co, said.

Al-Majarah fought off stiff competition from several Saudi companies to win exclusive rights to distribute Zamzam Cola. The sole agent for the Gulf is Bahrain’s Ali Khalil Akbar Lari Group.—AFP