ISLAMABAD, March 4: As part of its mission to promote the local IT companies’ potential in international market, Pakistan is participating in the CeBit Hanover -- 2008 fair being held in Germany.
Local IT companies had been jointly selected by Pakistan Software Houses Association (Pasha) and Pakistan Software Export Board, Oun Ashraf Rana, PSEB’s director international marketing informed the media on Tuesday.
CeBit is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work environment. The key target groups were users from industry, the wholesale and retail sector, skilled traders, banks, the services sector, government agencies, science and technology.
The fair offered an international platform for comparing notes on current industry trends, networking, and products presentations. CeBit is organised by Deutsche Messe AG every year, since 1986.
Mr Rana said that participation in international trade fairs and exhibitions by local companies was integral part of the government policy. It provided a chance to interact with the world renowned IT companies and executives in order to showcase their IT services potential.
He expressed the hope that the delegation would generate valuable business leads with a high probability of transforming into successful business ventures with the participating companies.
He said that amongst the participating companies, Progressive Systems had expertise in web portal, web applications, enterprise mobile applications development and business intelligence and data warehousing.
The GoodCore Software was providing services for the development of business applications; Xorlogics Inc specialised in database applications and mobile applications, while Server4Sale was a known icon in the area of website hosting services with integration of related applications.
According to Mr Rana, Pakistan has immense potential in IT sector outsourcing services and its participation in the CeBit fair would help increase interaction between the Pakistani companies and international IT firms.
With an IT industry worth more than $2.8 billion, including annual IT exports exceeding $1.4 billion, Pakistan is eyeing to increase the size of IT sector to over $11 billion by 2011.
