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 LAHORE, April 12: The Pakistan Tehrik-i-Insaaf’s social media team has stated that party’s digital media campaign has been noticed by many companies and remains a case study for social media campaign in the country.

The PTI’s social media team was invited to the Lahore University of Management Sciences (LUMS) for a presentation on party’s digital media campaign to final year MBA students. Team members Imran Ghazali, Fuad Ghazanfar and Jibran Ilyas explained the success factors for the campaign via brand management procedures and statistics for party’s target audience -- youth, who want “change” in Pakistan.

The PTI’s social media for the election campaign head, Imran Ghazali, said the party’s social media was a group of 50 plus unpaid and passionate social media volunteers all around the world, who were giving their selfless services every day in quest of a “Naya Pakistan”.

He also gave statistics on party’s official Twitter and Facebook pages and emphasized the impact of having youth connected to party’s social media for the election campaign.

Presenting PTI’s social media innovations, Jibran Ilyas said the party had launched its official iPhone and Android Mobile Applications, which were the first and only official mobile applications of any political party in the country.

He also highlighted the Insaf Radio and Insaf TV initiatives -- also run by dedicated party volunteers.

Fuad Ghazanfar presented the PTI’s telephony campaign, which compensates for the lack of digital reach of the PTI in rural areas.

He highlighted that the PTI had an advantage of getting people to attend their events on a single SMS e.g. Lahore Tabdeeli Razakar Convention was only marketed through SMS and social media and it was a full house.

He also emphasized the value of instant opinion polls that the PTI was able to conduct with 3.5 million members instantly via SMS.

The PTI team explained that due to unpaid volunteers, there was not much monetary investment for social media projects.

A few things that the PTI had invested money on had yielded 1,500 per cent return on investment on average, the team claimed.