Virtual exhibitions

Published July 23, 2002

ISLAMABAD, July 22: The government has proposed introducing the concept of virtual exhibitions of exportable products during the current financial year.

According to the Trade Policy 2002-03, the concept entailed promotion through electronic means and use of satellite telephony.

Participation in trade fairs and exhibitions was an important promotional tool. However, it was expensive and required considerable administrative and logistical resources, said the report.

According to the report, the government would continue to strengthen participation in trade fairs but there were certain categories of products — stationary products, wood and glass products, handicrafts — where the returns were not commensurate with the expenses. — Our Reporter

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