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FRANKFURT, Jan 12: General Motors Corp, which is likely to have been supplanted by Toyota Motor Corp as the world’s largest carmaker last year, says quality is more important than production volume.
GM would not “spend one dollar in order to be number one,” global product chief Bob Lutz told industry newspaper Automobilwoche in an interview.
“Good product quality, the company's image and the profit for shareholders are more important goals than the top position in volume.” Toyota said on Thursday global vehicle sales rose 6pc to 9.37m units in 2007, almost certainly nudging out GM, which has not yet published full year figures.—Reuters
