WITH the holy month of Ramazan just round the corner, supermarkets in North America have put daily use food items on sale and are showing their reduced prices in their weekly flyers. Of course, they want to attract Muslim customers ahead of Ramazan and all through the month, but they also consider the significance of the month for the Muslims.

Contrary to this attitude, in Pakistan, as per news I read online, the retailers have increased the prices of daily use food items well before Ramazan in order to make more profits from inflation-affected Pakistanis, which is nothing but rubbing salt into the wound.

Perhaps these Pakistani Muslim retailers should learn some moral values and pro-humanity traits from their Western counterparts about how to provide relief and benefit to customers/consumers, particularly in their holy month. This is one way of winning over customers and their hearts.

Qasim Abbas
Mississauga, Canada

Published in Dawn, March 21st, 2023