PepsiCo Pakistan has announced its partnership with the Ministry of Commerce, Government of Pakistan and the Trade Development Authority of Pakistan (TDAP), for the Pakistan Pavilion at the Expo 2020 being held in Dubai.

As a grand celebration of Pakistan’s innovation, industries, rich natural resources as well as achievements of women and youth, the Pakistan Pavilion is all set to make our country stand out at an international platform; PepsiCo will also be a beverage supplier at the event for the next six months.

“PepsiCo’s alliance with the Ministry of Commerce is a demonstration of our vision for promoting Pakistan as a land of opportunities and possibilities for all citizens of the world,” says Furqan Ahmed Syed, CEO PepsiCo Pakistan.

Promoting Pakistan as a leading destination and showcasing its immense potential through an immersive and visually captivating experience, the Pakistan Pavilion has already been receiving raving reviews from international visitors.

Through a host of conferences and seminars, the six-month-long event will be a commemoration of Pakistani heritage and talent by highlighting the country’s beautiful landscapes, heavenly cuisines, cultural hospitality, natural resources, architecture, arts and handicraft traditions.

A series of thought leadership forums will emphasise the economic and social development potentials within Pakistan.

The events will primarily focus on demonstrating Pakistan’s innovations and industry, achievements of youth in technology, comprehensive diversity and inclusion agenda, leadership on climate change and sustainability, social upliftment programs, and economic potential of expanding exports.

PepsiCo Pakistan is fully committed to attracting continued investment opportunities, trade, and accelerated socio-economic development in Pakistan.

The company is fostering sustainability by creating positive impacts for communities, innovative solutions in sustainable agriculture, water stewardship as well as women and youth development for the country’s continued progress.

PepsiCo’s ‘In, With, For Pakistan’ agenda also shows the company’s long-term commitment to creating positive developmental impacts.

Most recently, PepsiCo Pakistan has been at the forefront of generating investments and curating community-centred social impact programs.

Currently, PepsiCo is running one of the largest plastic recycling programs in Pakistan, a comprehensive youth skills development program, and inventions in water replenishment and conservation through sustainable farming practices in the agricultural supply chain.

This content is a paid advertisement by PepsiCo Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.