Dawn Images

Hills & Vales is out with a new campaign that is giving every ice-cream lover in town a chance to win exciting new prizes.

Through the campaign, our favourite new ice cream brand is bringing some of the quirkiest celebs and influencers together to celebrate Pakistan's love for photography and content creation.

Through the #SnapYourSweetSelfie campaign, Hills & Vales is encouraging all social media buffs to post their selfie with a 500ml tub of their favourite flavour of Hills & Vales ice cream to enter the contest.

The brand will reward some of the best photos online with prizes that include a brand new Samsung smartphone, gift vouchers and surprise gift baskets.

How to participate

Follow these simple steps to win prizes every day:

1. Buy Hills and Vales 500ml tub.

2. Take a creative selfie with the tub.

3. Upload it to your Instagram account. Don't forget to make your account public.

4. Tag: @hillsandvales @houseofsamrah in the caption and use hashtags #Snapyoursweetselfie #HillsandValesSELFIE #Hillsandvales #HouseofSamrah.

5. Follow @HouseofSamrah and @Hillsandvales on Instagram.

6. Tag as many friends as you can in the comments/post.

The contest will run up till September 5, 2021.

What are our favourite celebs up to?

Some of our favourite celebrities and influencers urging people to take part in the contest.

Here's a quick lowdown on what's really happening:

In his signature comic style, Ali Gul Pir is inviting fans to participate in the contest

The quirky Faiza Saleem cannot wait to delve into a tub full of her favourite ice cream

Usman Mukhtar has also shared an exciting message for his fans

Comedian Junaid Akram is urging everyone to start clicking selfies

Pakistan's most loved cooking expert, Shireen Anwar, has also urged people to participate in the contest

10 lucky winners will be selected every day based on their creativity and likes.

Names of lucky winners will be announced daily on Hills & Vales Instagram account.

For more information and updates, follow Hills & Vales on Facebook and Instagram.

This content is produced in paid partnership with Hills & Vales and is not associated with or necessarily reflective of the views of Images or Dawn.com