Photography enthusiasts take a trip to the scenic north with #TECNOPhotoWalk

People from different parts of Pakistan toured from Lahore to Khunjerab Pass to capture stunning photos with the TECNO Camon 17.
Published July 15, 2021

Customer engagement is the key to measure the success of any new launch.

With every new smartphone launch, brands come up with engaging campaign strategies to better engage their customers. Over the years, we have seen hundreds of campaigns that have stepped forward for this sole purpose.

Amongst these is a renowned cellphone brand, TECNO, that has never failed to keep its audiences hooked.

Recently, TECNO concluded a photo walk campaign for its new 'Clearest Selfie' Camon 17 series, yet again becoming the talk of the town.

Keeping its legacy of celebrating photography alive, TECNO took fans on a journey from Lahore to Khunjerab Pass.

Social media was all hyped up since the announcements came in and led to a ton of registrations. Shortlisted fans were given their own TECNO Camon 17 phones to get firsthand experience of the device on this trip.

The participants shared their reviews commending the brand's professionalism and seamless execution of the campaign; from pre-registration phase to the end of tour to Khunjareb Pass, that completed in five days.

It covered all the beautiful landscapes of Hunza Valley including Khunjerab Pass, Altit Fort, Baltit Fort, Karimabad Market, Hussaini bridge, and Naltar Valley; the perfect spot to escape the hot summer days in Lahore.

Through this tour, fans explored the diverse culture of the northern areas of Pakistan and captured every moment in all its glory using Camon 17 phone.

The Khunjerab Pass is an important tourist destination, famous for its exquisite mountain ranges and forming the Pakistan-China border.

Participants were also taken to Altit Fort and Baltit Fort where they captured the striking beauty of historic structures.

With the night mode of the Camon 17, fans were able to take clear and crisp photos even inside the fort, capturing the ancient architecture.

Moreover, fans were excited to visit Karimabad Market where they enjoyed Hunza’s rich culture. The beautiful handmade items, including clothes, shoes, bags, and other items gave them just the right reason to shoot Instagrammable photos.

The next stop was made at the famous Hussaini Bridge on Lake Sarz where young fans took selfies as well as pictures of the scene to capture the natural beauty of the picturesque destination.

The last stop was Naltar Valley, where fans used their Camon 17 to capture natural beauty of the forest and the awe-inspiring lakes.

Surrounded by mountains, lakes, coniferous forests, and valleys, participants of TECNO Photo walk captured stunning photos with the 48MP AI triple Camera of Camon 17. Fans shared very positive reviews and excellent pictures reviewing the trip.


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