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Ahsan Khan is launching his own clothing brand but you've seen the designs before

Ahsan Khan is launching his own clothing brand but you've seen the designs before

He's been modelling clothes from Ahsan Khan Marca on his Ramazan show all month.
28 Apr, 2021

Ahsan Khan’s tryst as a host on PTV's Ramazan transmission was preceded by plenty of planning. The actor decided that it would be the best time to launch a clothing brand that he had been working on with a few friends. Ramazan is always a time that brings out avid shoppers in all their glory and who better to debut the brand in the media than Khan himself? The actor decided that he would be wearing ‘Ahsan Khan Marca’ all throughout the month of Ramazan on his show.

“I wanted people to become a little aware of the brand through my show and then wanted to launch it with an exhibit at a major mall,” said Khan. “However, with the coronavirus spiking in Pakistan, I decided that a mall exhibit, with celebrity appearances, would be irresponsible. Now, we are only going to be launching the website.”

The new brand will focus on traditional wear for men, women and children, ranging from casuals to formal-wear. The release date, a few weeks prior to Eid, makes sense. It is, after all, a time when all of Pakistan is focusing on tradition.

What prompted Khan to launch into the high street? “I dabbled with clothing retail some years ago with an exhibit in Lahore. Soon afterwards, I shifted to Karachi and my plans for the high street [brand] came to a halt. This new venture has now been started in collaboration with a few friends. We have a designer on board and a lot of our production is being done in Faisalabad. I want the brand to have mass appeal, with designs and prices that are affordable.”

The actor said he hopes to build Ahsan Khan Marca into a label that also offers accessories for men and women. “It’s a long-term plan, of course. But we have our production process in place and the website will be up soon. The first teaser is showing a family celebrating and also reveals the womenswear. We want to create appealing, affordable clothes that people will enjoy wearing.”

Khan will be joining a long list of local celebrities who have dabbled in ready-to-wear. One remembers Humayun Saeed, Aijaz Aslam and Shahid Afridi stores dotting the local market long ago. There has also been an Aamir Liaquat label and of course the J. (Junaid Jamshed) behemoth with stores all over Pakistan and abroad. Most recently, Maulana Tariq Jamil launched a shiny, extensive MTJ store on Tariq Road in Karachi.

Not all celebrity-owned businesses work out but Khan is hopeful. “It’s all about being committed to the business. I hope things work out.”

Comments

M. Saeed Apr 28, 2021 05:42pm
Ahsan thought if even Maulan Tariq Jammel having no history of any fashion exposure can launch his brands, why not a person like me from the glam-industry?
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Chrís Dăn Apr 28, 2021 07:19pm
None of the dresses is smart.
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Chota Apr 28, 2021 07:32pm
My taylor ashraf also stiches same type cloths.whats the difference?
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Syed Ahmed Apr 28, 2021 10:15pm
@Chota same here
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Ali Mehdi Apr 28, 2021 10:42pm
Soon there will be more brands than there are people to use them. Besides what meaningful edge they can claim over other brands. It’s just shalwar kameez. May be they would add embroidery n gems n stones n what not to make it look more garish. But there would be guys to wear them.
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Zak Apr 29, 2021 01:30am
The Design is not up to mark you can find the same designs in Karachi's Bolton market at a cheaper price.
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ssa Apr 29, 2021 02:35am
what cheap taste, who will buy this stuff?
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Honest Opinion Apr 29, 2021 06:51am
Next is Imran Khan Boutique in Bani Gala. Wear from Eid to Eid., and beyond. Good for poor people like me.
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Ijaz Ali Apr 29, 2021 10:21am
@Chota haha the difference is no body know ashraf
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