Images

What's so special about Will.i.am's facemask and why is it selling for $299?

What's so special about Will.i.am's facemask and why is it selling for $299?

The mask is designed by Jose Fernandez, the designer behind Elon Musk's SpaceX suits.
08 Apr, 2021

The pandemic has been going on for so long that rapper Will.i.am decided to turn facemasks into a high tech, high fashion statement.

The Black Eyed Peas member announced this week that he's teaming up with Honeywell to launch XUPERMASK, a $299 mask which is going to feature a ton of bells and whistles.

The masks appear to be a cross between a gas mask and an alien space helmet and feature Bluetooth connectivity, LED day glow lights, noise-cancelling audio and microphone capabilities, seven hours of battery life and a magnetic earbud docking system, along with dual three-speed fans and HEPA filters.

The mask was designed by Will.i.am and Honeywell, along with Jose Fernandez, the designer behind Elon Musk's SpaceX suits — so one can only imagine how tech-heavy they are.

The XUPERMASK also comes with a carry case, three months of HEPA filters, different-sized ear tips and a charging cable.

Over the years, Will.i.am has invested in a number of tech companies including Tesla and Beats Electronics. He also owns a company that goes by the name of i.am+ and focuses on wearable products.

The mask will be available at www.xupermask.com from April 8.

Comments

It's me Apr 08, 2021 05:54pm
From the looks of it it appears to have a valve system which totally defies the purpose since the person's expiration will be breathed upon others. That is one of the reason 3 ply masks are okay for COVID-19 but the ones with valve system (usually used by runners etc) are a no no. Other than COVID-19 it is a good futuristic ugly looking mask. I tried looking up the specs but couldn't confirm what I am suggesting and am barely speculating on this spec. If the two valve-like ugly dark circles on the front are air-inlets with HEPA filters (which are mentioned but placement is not described) then I take my words back!!!
Recommend (0)
VIq saad Apr 08, 2021 06:59pm
This is crazy, same purpose can be fulfilled by a mask worth $1.
Recommend (0)
NYS Apr 08, 2021 07:52pm
Permanent facial gear
Recommend (0)
Imran Apr 09, 2021 12:05am
It sells for $299 because people are stupid and will buy anything.
Recommend (0)
Zak Apr 09, 2021 10:26am
With this mask you can do everything except breathe.
Recommend (0)
Zhyusuf Apr 09, 2021 11:57am
This is sad.
Recommend (0)
Dr. Salaria, Aamir Ahmad Apr 09, 2021 11:59am
A great marketing gimmick to mislead the people and force them to buy an unnecessary mask at an exuberant, ebullient and elated price by instilling Covid-19 fear and fury into their hearts, souls and minds.
Recommend (0)
Nayyar Rashid Apr 09, 2021 06:24pm
I will rather get the Razer project hazel Mask. that at least makes you look cooler.
Recommend (0)
Covidia Karen Apr 10, 2021 04:17pm
@It Exactly. In medical centers/hospitals, they will not let you wear a mask with a valve system.
Recommend (0)