KARACHI: The Pakistan Telecommuni­ca­tion Company Limited (PTCL) has introduced Balochi language in its customer support services through automated helpline 1218.

PTCL said in a press release the initiative was a testament to the company’s co­mm­itment to serving its customers in their local languages across the country. The PTCL had earlier also introduced Sindhi lan­­guage customer support in its service portfolio to serve its customers more effectively.

Moqeemul Haque, chief commercial officer and group chief strategy officer of PTCL and Ufone, said: “PTCL, being a national company, is continuously striving to provide quality services to its customers across Pakistan. Introducing Balochi language in our customer support services is a step in the right direction as we believe in serving all communities and segments of our society.”

Published in Dawn, March 3rd, 2021

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