Diamond Paints crosses Rs1 billion revenue mark, retains all staff during pandemic

The brand reached this milestone in the month of October this year.
Updated 30 Nov, 2020 06:18pm

Diamond Paints, a reputed paint brand in Pakistan, experienced exemplary growth worth Rs1 billion of sales revenue during the month of October this year.

The feat remains unaccomplished by any other local paint brand so far.

Established in 1982, Diamond Paints has been the largest producer of powder coatings in the country till date, with the recent development truly setting the company apart from competition.

Despite businesses around the world meeting shaky ground in the face of the Covid-19 pandemic, Diamond Paints remained steadfast on the journey towards business continuity.

The brand is proud to have not laid off a single employee during the time of the crisis; instead the company created more job opportunities to help the industry fight the economic downturn.

Past endeavours

Diamond Paints has always believed in giving back to the society through its humanitarian efforts.

From providing a percentage of its profits to various social efforts to creating more employment options in the country, the brand has always stood at the forefront of corporate philanthropy.

The brand has also established the largest paint production facility called Sundar Industrial Plant in 2016.

The facility produces resin for PVA and acrylic consumption is built over 12,000 sq. yards and has also enabled Diamond Paints to introduce newer product ranges.

What to expect next?

For the brand, technology and innovation are core business priorities which ensure they continue to produce high quality, durable and environment-friendly coatings.

In 2018, Diamond Paints collaborated with Alps Malaysia, an electronic components manufacturer, to start a VR Line as well as a road marking division called road rays.

The brand is now developing a new product line with anti-bacterial agents to achieve high performance coatings.

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