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Mansha Pasha thinks sustainable fashion is just desi fashion with a fancy name

Mansha Pasha thinks sustainable fashion is just desi fashion with a fancy name

"It's basically what parents in the Subcontinent have always taught their children," the Zindagi Gulzar Hai actor said.
26 Oct, 2020

As conversations about climate change, ecological integrity and social justice are seeking their way into our daily lives, sustainable fashion and its minimal impact on the environment, is making its own vivid contribution.

Addressing the new fancy term, actor Mansha Pasha seems unconvinced, confused because it is something desis have been practicing for ages now.

"Don't know why this has become a trend because it has been given a fancy name. It's basically what parents in the Subcontinent have always taught their children: cheezon ko zaya mat karo aur kapre ko alag alag occasions par use karo!" (Don't waste things, use clothes differently on various occasions), the Mohabbat Tujhe Alvida actor said.

Reminiscing her childhood, Mansha also spoke about her own household and how sustainable fashion was an obvious trend growing up with three sisters - similar to what was depicted in one of her previous serials.

"Growing up, my sisters and I always wore each others clothes multiple times. The same was done on the Zindagi Gulzar Hai set to give the true vibe of a desi household. Some scenes I wore Sanam's clothes, she wore mine or Sana's. In short, desi fashion is sustainable fashion," she declared.

While Mansha gets that absolutely correct, it is important to consider that with the rise of fast fashion - the idea where designs quickly move from catwalk to stores to keep up with latest trends - massive wastage is underway.

Therefore in a world with Instagram and the horrors of outfit repetition, sustainable fashion is here to recoup for the millenials.

Comments

SN Hasan Oct 26, 2020 12:26pm
Then why is she not dressed in desi style?
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BlindOne Oct 26, 2020 12:49pm
Not sure what kind of household she comes from but for most of the people of Pakistan wearing clothes between siblings is done as they cannot afford to buy clothes for each and every occasion. Only the elite follow fast fashion.
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Faisal Ghani Oct 26, 2020 03:16pm
That is so not what sustainable fashion means. Why is this being published as a scholarly view?
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Sustained Oct 26, 2020 06:15pm
Ugh sustainable fashion isn't just about reusing clothes and wearing hand me downs. Wonder why sustainability is such a misunderstood phenomenon. In fashion, it considers the whole value chain, right from the seed of cotton/hemp level to the end product, and all the carbon footprint in manufacturing and marketing of that piece of cloth.
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Mahmood Ahmad Oct 26, 2020 10:44pm
It depends on the quality of the clothes I have had shirts and pants for seven or then years no problem!!
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