Unity Foods introduces fortified flour, pledges to fight malnutrition in Pakistan

A special unveiling ceremony of the product took place on August 22 at the Sunridge Flour Mill in Karachi.
Published August 25, 2020

Unity Foods, a renowned name in the food sector, launched a new variant of flour 'Sunridge Chakki Fortified Atta' this week.

This is the first time that fortified flour has entered the local market, and Unity Foods takes immense pride in introducing this new product to the market.

The product is launched in line with the government’s 'Food Fortification Program' which aims to eradicate malnutrition from Pakistan. With the introduction of their newest Sundrige Chakki Fortitied Atta, the company has pledged to further this great cause.

The new wheat flour variant is not only pure but also equipped will all the essential vitamins and minerals, including vitamin b12, zinc, iron and folic acid.

It is prepared in a state-of-the-art PESA mill backed by Swiss technology which is being introduced for the first time by Unity Foods in Pakistan; the technology helps ensure that the wheat is free from all kinds of impurities such as dust, chemicals and bacteria.

A special unveiling ceremony of the product took place on Saturday August 22nd, 2020 at the Sunridge Flour Mill in Port Qasim, Karachi.

Abdul Rasheed Jan Mohammed (CEO, Westbury Group of Companies) and other noteworthy figures were present at the event among other guests, including celebrities, media personnel, nutritionists and bankers. Renowned businessman, Aqeel Karim Dedhi (Chairman, AKD Group) also attended the event as a chief guest.

All guests were given a special tour of the factory and shown the various measures that the company has been taking to provide the best quality of wheat to consumers, and play its part in fighting malnutrition in Pakistan.


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