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Ralph Lauren pledges $10 million for coronavirus relief efforts

Ralph Lauren pledges $10 million for coronavirus relief efforts

The brand is also 'working to assess the need and technical requirements for medical-grade materials'
Updated 27 Mar, 2020

The fashion community is at the forefront in the fight against the coronavirus, and Ralph Lauren is the latest to join in the relief efforts.

The 80-year-old designer recently announced his company will donate $10 million and consider manufacturing masks for coronavirus relief that will benefit Emergency Assistance Foundation & World Health Organization’s Covid-19 Solidarity Response Fund.

The brand is also 'working to assess the need and technical requirements for medical-grade materials like masks and isolation gowns that guard against virus transmission'.

Internally, the brand is also offering financial grants to Ralph Lauren employees facing special circumstances due to the coronavirus, like medical, elder-care, or child-care needs.

“At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered,” Lauren said in a statement. “We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis.”

The donation is the largest so far among American fashion brands, but leaders throughout the global fashion industry are scrambling to redirect resources, making hand sanitizer, face masks, and other supplies.

Comments

BrownFlower Mar 27, 2020 07:51pm
He could give $100 million and still have more than enough. Also, pledging doesn't mean anything. Thing is, it's all a PR stunt for them.
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wasim Mar 27, 2020 08:01pm
And our Maria B and husband sent their poor infected house servant packing to his village in a public transport .... WOW !
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A. ALI Mar 27, 2020 09:55pm
Any billionaire from pak feeling ashamed or not yet ?... Ralph earned his money through hard work... whereas our billionaires have our money in their pocket... to name likes of nawaz, shahbaz, Salman, Maryam BB, Zardari, Bilawal, Faryal talpur, mansha datt, Parvez ashraf, Khaqan abbasi, Hanif Abbasi... then our journalists like Hamid Mir, Mehr, Asma Shirazi etc...
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Simple Indian Mar 28, 2020 05:49am
That's 10 million for the tax deduction to save more.
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N abidai Mar 28, 2020 07:14am
Please showed this to billionare of Pakistan ,bussiness men ,like pmln nawaz,shabaz,zarradri PPP , CEO of GEO ,the billionare bussiness of USA like Ralph Lauren ,Bill gates invest ,and put up their own money to help their country . Not put their names on buildings build by Pakistani funds ,and say it is their gift !
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