This platform is aiming to break barriers to education in Pakistan. Here's how

Nigehbaan by Adamjee Life aims to fund education for underprivileged children and create awareness on the subject.
Published December 30, 2019

With an estimate of 22.8 million children out of school, education still remains unprioritised in some areas of Pakistan.

In a bid to reverse this trend, Adamjee Life has brought forward an initiative named Nigehbaan.

In order to give back to society, the platform aims to promote awareness on the cause by helping us realise that eradicating illiteracy is the only way we can collectively move towards prosperity.

What is Nigehbaan?

Nigehbaan by Adamjee Life aims to support education for children across Pakistan, specially those who are underprivileged.

For the brand, this is not just an act of corporate philanthropy but a crucial step towards improving the dismal state of education in the country.

Through Nigehbaan, Adamjee Life is trying to reach a mass audience so their action translates into a collective action from other active members of the society.

What has been done so far?

This platform placed interactive AI-technology screens in various malls where people were encouraged to participate and erase the screen with a single swipe. Upon erasing, the screen would transform the child into a school-going student dressed in a uniform carrying books.

Several school activities were also part of this awareness drive.

Employees of Adamjee Life spent a day with school students and staff to carry out fun activities and provide them with amenities to help improve their learning experiences.

Here's a glimpse of how that happened:

The brand plans to do more to lend support and spread awareness on the cause in future.

For more details on what's happening next, head over to their official Facebook page.


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