NEW media breakthroughs have made it easy for people to connect with each other. Social media and mobile phones are addictive. This addiction has given businesses a rare opportunity — to show the consumer what he/she wants with sponsored content and advertisements.

It is all about instant gratification. You can now buy any product with just a click.

However, I would like to add that advertisements are not just restricted to businessmen and industrialists. Today, countries use carefully modelled campaigns to promote tourism and culture to boost their economies. A great example is ‘Malaysia, Truly Asia’.

We should follow Malaysia’s footsteps and develop our strategies to attract more and more tourists to our country’s beautiful beaches and glorious mountain ranges.

Muhammad Irshad Khan

Islamabad

Published in Dawn, October 16th, 2019