Foodpanda has swiftly become one of the best food delivery services in Pakistan with its successful launch in eight cities across Pakistan.
Over the past few years, foodpanda’s campaigns have proved that the brand is all about celebrating love and great food. Few noteworthy campaigns to have come out of the foodpanda brand include Bites & Vibes food festival, Good Food Tour and the Don’t Cook campaign.
Here's a look back at what these three campaigns meant for Pakistani foodies:
For foodpanda, the year 2018 started off with the campaign 'Bites and Vibes Pakistan' making its way through Islamabad and eventually reaching Lahore and Karachi. The one-day event was an attempt to celebrate all those who love and enjoy the cities' best foods, all under one roof.
Another exciting event for foodpanda was the Good Food Tour in Karachi.
As the name suggests, the Tour took foodies around the city in a specially designed van that made stops at mystery restaurants to give foodies an experience they weren't expecting. This involved exciting eateries including Tribeca, Chatterbox Deli and Barcelos.
Read our review of the Tour in Karachi here: https://images.dawn.com/news/1180544
After the success of the first Good Food Tour, foodpanda hosted another Tour a few months later and branched out to other cities including Lahore and Islamabad. Foodies from all across the city, including food bloggers enjoyed their foodie day out.
Read our review of the Tour in Islamabad here: https://images.dawn.com/news/1180843
The on-going 'Don’t Cook' campaign, receiving immense appreciation across Pakistan already, involves more than 5500 restaurants offering up to 70% discount. Around 250 bloggers, influencers and celebrities took part in creating a buzz online and placing tons of orders of their favourite foods from the foodpanda platform.
2018 was an exciting year of growth for foodpanda as it continued expanding its reach across Pakistan.
The platform took over Rawalpindi's food scene in March 2018 with over 200 specially curated restaurants while Faisalabad added over 80 including our local favorites: OPTP, the New Yorker Pizza, Tomatino Pizza Fiesta and international chains like KFC, McDonald’s, Pizza Hut, Burger King, Subway, Nando’s, Domino’s.
Multan also followed the trend by adding over 150 eateries to the foodpanda list, giving foodies a wide range of choices.
In all of 2018, foodpanda strived to serve its loyal foodies nationwide with exciting events and campaigns keeping food lovers satisfied.
In 2019, foodpanda plans to continue satisfying foodies all across Pakistan with great food, exciting festivals and bigger campaigns.
This content is a paid advertisement by foodpanda Pakistan and is not associated with or necessarily reflective of the views of Dawn.com.