LONDON: The royal wedding of Princess Eugenie and Jack Brooksbank was a big hit in terms of British TV viewership.

ITV said on Saturday that it added roughly 2.1 million viewers during its extended morning programme that showed live coverage of Friday’s wedding at Windsor Castle.

ITV was the only UK broadcaster that showed the entire service live from St George’s Chapel.

Competitors BBC and Sky News showed snippets of the wedding and the crowds thronging the streets of Windsor outside the castle.

BBC blamed a failure of its voice recognition system for a subtitle that briefly referred to Eugenie’s “beautiful breasts” rather than her “beautiful dress” as she walked up the stairs to the chapel.

Eugenie is the granddaughter of Queen Elizabeth II and ninth in line to the British throne.

Published in Dawn, October 14th, 2018