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KARACHI: Gulf Oil Middle East Ltd (GOMEL), a wholly-owned subsidiary of Gulf Oil International Ltd, on Thursday announced its strategic partnership with Haroon Oils Ltd (HOL).

Under this agreement, HOL, as distributor of Gulf Oil, will market the entire range of Gulf branded automotive and industrial lubricants in Pakistan.

“We are proud to announce the partnership with Haroon Oils Ltd for distribution of Gulf branded lubricants in Pakistan. The iconic Gulf brand with its strong heritage is currently amongst the fastest growing lubricant brands in the world,” said GOMEL Chief Executive Officer Satyabrata Das.

“Pakistan, with the large consumption base, is now our key focus market where we are confident to be amongst the top five lubricant brands in next two-three years. Our partnership with HOL will help us strengthen our distribution network which is a key driver of growth in the lubricant industry”.

“We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services. “Our products with latest technology and superior quality helps in achieving better customer satisfaction. With our proven strength and success in key segments of commercial vehicles, motorcycles and passenger cars we offer a comprehensive product portfolio for our channel partners. Our long heritage in motor sports and association with iconic brands like Manchester United, Tag Heuer, gives us further competitive advantage,” he added.

Amber Haroon Saigol, Chairperson of Haroon Oils Ltd, said, “It gives us immense pleasure to once again be associated with Gulf Oil International for the distribution of Gulf branded lubricants in Pakistan. The business partnership is expected to yield long term mutually beneficial results for both the entities and our customers backed up by the enduring legacy of our excellent product quality and customer service”.

HOL is committed to support the accessibility of world class lubricant brands to its consumers. It is experienced in distribution of high-quality lubricants covering a spectrum of industries across Pakistan.

Gulf Oil engages in the manufacture and marketing of lubricating oils, greases, brake fluids, coolants etc for automotive, retail and industrial applications. The company offers lubricants and greases for motorist, leisure marine, commercial road transport, off highway and construction, agriculture and forestry, regional marine and various industrial applications.

Published in Dawn, August 31st, 2018