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AMERICANS’ shopping habits are quickly changing, which means retailers and tech start-ups are racing to make over every part of the industry, from the weekly grocery trip to putting together a weekend outfit. And while many of the new offerings — mobile payments, new methods of delivery — are centred on online shopping, many others are seeking to simplify the way we find and buy products in stores.
“The retail sector is going through a fundamental change as companies find new ways to use data and intelligence,” Greg Jones, director of industry solutions for retail at Microsoft, said at the National Retail Federation’s annual conference this week. “Artificial intelligence is now a part of the fabric, and we’re seeing faster adoption of new technology than ever before.”
So how exactly will these new technologies shape the way we shop? Here are five trends to watch.
- Prices that change by the hour
If you’re an avid online shopper, chances are you’ve noticed prices on specific products — a box of tissues, say, or a blender — change at what seems like a flip of a dime. Now that same sensibility is making its way to in-store retail.
Digital-price displays at grocery powerhouses like Kroger now allow retailers to make sweeping changes to their prices in one go. Whereas adjusting prices or marking down weekly specials would normally take hours, if not days, new technology makes it possible to change thousands of prices with the click of a button.
“With this you can update 20,000 prices in a matter of 1 or 2 minutes,” said Kevin Fessenden, research and development manager for Kroger. “In the paper world, that would take three or four days.”
- Digital mirrors to help you visualise new outfits, lipstick or sunglasses
Not sure if red lipstick’s your thing? Or whether those tortoise-shelled glasses look good on your face? Now you can ask your mirror.
Digital mirrors by Memoni, which are already used by retailers like Sephora and Neiman Marcus, allow shoppers to try — and get feedback on — makeup, glasses and other wares. If you’re in the market for a new pair of frames, you could try on different styles, take short 360-degree videos and compare your options side-by-side. Or perhaps makeup is more your thing.
- Robotic shopping carts ... or no carts at all
Meet Dash, a robotic shopping cart that imports your shopping list, guides you to each item and allows you to check out with the swipe of a credit card. After you’ve finished shopping, it follows you to your car. And the best part? Once you’ve unloaded your groceries, Dash will automatically find its way back to a docking station.
Dash’s predecessor, called Budgee, was created by Five Elements Robotics to carry around items for the elderly, disabled and others on the go. Soon after, co-founder Wendy Roberts says she began fielding calls from retailers.
Among them: The shopping cart had to hold 250 pounds, collect data about users’ shopping habits and accommodate online orders. And instead of following around the user, it had to be able to lead shoppers through supermarket aisles. The cart is going into production in the coming weeks, and Roberts said she has been in talks with companies interested in using the technology.
- Technology to help you find better-fitting shoes, and coordinating outfits
Algorithms are taking over your closet, whether you know it or not. Companies are increasingly collecting thousands of data points on their customers and using technology to recommend products they might like.
Companies like Stitch Fix are using algorithms to send monthly clothing shipments to consumers’ homes, while New York start-up FindMine is partnering with retailers like American Eagle Outfitters to help them provide personalised outfits around every item they sell.
Can’t figure out how to wear that new denim jacket you bought? You can text a photo to American Eagle via Facebook Messenger, and FindMine will send you outfit pairings within seconds.
“Customers will buy 200 percent more when they see a whole outfit,” co-founder Michelle Bacharach said. “With algorithms, we can automate what is normally a slow and painful process.”
- Robots that restock shelves and guide you to what you need
Store owners say that keeping shelves well-stocked and inventory in the right place is among their biggest challenges. Now retailers like Lowe’s and BevMo are outsourcing much of that work to robots.
The device, by Fellow Robots, rolls through the aisles checking for misplaced items and empty shelf space. If it sees, for instance, that a store is running low on hammers, it will alert employees to order more.
Bloomberg/The Washington Post Service
Published in Dawn, The Business and Finance Weekly, January 22nd, 2018
