Daraz on Wednesday officially announced the VEON Black Friday 2017 sale — promising discounts of up to 86%.

Co-sponsored by Xiaomi, L’Oreal Paris, Unilever, and Tarzz, VEON Black Friday is expected to be the biggest online shopping event of the year, going live on November 20 and running through a week of heavily discounted deals, flash sales and special offers.

Daraz reveals that the big deal event that it pioneered in 2015 is going to get significantly bigger this year.

Customers can expect new launches such as the Mi Mix 2, as well as amazing discounts on Samsung K5000 - HD LED - 40" – Black, Sony PS4, Huawei Mate 10 lite and Apple iPhone 8 plus - 5.5" Display - 3GB RAM - 256GB ROM and more.

Daraz CEO Bjarke Mikkelsen said, “We are proud to unveil our plans for this flagship sale event. In scale and magnitude, this is going to be huge. Black Friday isn’t just a sale; it’s an event, an experience.”

Each day of the seven-day mega sale event will see new categories of special offers unlock, the company says.

Event structure and special offers

The sale this year is a week-long event starting November 20. From November 20 to November 23, a new category will be unlocked every day; while everything will be on sale from November 24.

Event sponsor VEON will be offering exclusive deals and discounts through the VEON app.

“By partnering with Daraz to transform the biggest sale of the year to VEON Black Friday, we are committed to offer great value to our customers through strategic partnerships. Through this collaboration, our users will be able to avail premium discounts and get access to exclusive deals through VEON,” said Aniqa Afzal Sandhu, Chief Digital Officer, Jazz.

This year’s Black Friday event is also accompanied by an additional QR Code discount, which shoppers may scan in order to redeem an additional Rs500 discount on the Daraz app once the sale commences. The code has been sighted on flyers and billboards nationwide, generating palpable excitement three weeks ahead of the sale.

Scan the below and get a Rs500 discount code now:

Other special offers include free Careem and Pizza Hut vouchers with every Black Friday order.

Additional discounts from payment partners

Daraz has also partnered with banks and payment gateways such as Allied Bank, HBL, Silk Bank, Jazz Cash, Standard Chartered Bank, Easypay and Keenu that are offering additional discounts to their customers.

Group Head-Digital Banking Faisal Nadeem Siddiqui says: “Allied Bank has always played its part in bringing in new technologies and has recently embarked upon digitization of payments. By becoming a part of this mega shopping event, we are confident that we will be able to move the populace more towards cashless spending trends.”

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