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Of TV ads

Published Mar 20, 2017 07:05am


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MOST ads shown on TV channels are much below the required standard. A good number of these ads are highly disgusting and irritating besides having no relevance or connection to the products or services offered.

In most cases, the level of volume of the ads is kept much higher than the actual programmes. This necessitates the viewers to keep the remote control device in hand all the time for instantly lowering the volume as soon as they start appearing. Why can’t the ads be aired at the volume- level of other broadcasts?

Almost all the leading newspapers have their TV channels as well. Complaints and suggestions to this effect are not entertained by many newspapers.

The viewers are at a loss to understand what the watch-dog of the TV channels — Pemra — has been doing. This institution appears more interested in ensuring that no anti-government contents are aired by private channels.

Whose duty is it to rid the viewers of the mental torture? The only solution that comes to mind is to change the channel or switch the TV set off.

Anis Siddiqui


Published in Dawn, March 20th, 2017


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Comments (2) Closed

khaled Mar 20, 2017 08:03am

Yes they are not only below standard , but disgusting, and some even challenge and under rate the intelligence of the viewers. Best solution to all this garbage, is to utilize the review option on the TV set by skipping the advisement portion.

Alba Mar 21, 2017 04:47am

The advertisers aren't stupid. The sound is higher because they know you are in the kitchen getting some food during the commercials so they want you here them in the kitchen. As for the people who write the copy? They are stupid. Only a few commercials are inspired. Marketing also knows one other thing. The average level of education in Pakistan and the commercials are written for that average group of people. Trained advertising people want to romance their their products. Women buy cleaning products and cook the food - so they are romanced in the kitchen in the commercials. Or the maybe they are making war on dirt and germs in the bathroom. The commercials don't have to make sense, just sell the products.