Ufone, a top telecom provider in Pakistan, apologised on Thursday for liking a politically inclined tweet on its official Twitter account.
The tweet, originating from a personal account, stated 'GoNawazGo' and carried a picture of a goat.
The tweet appearing on Ufone's Twitter was deemed inappropriate by a large number of social media users in the country.
Twitter users across the country started trending 'BoycottUfone'. While some tweets were humorous in nature, others tweets criticised the service provider for indulging into politics.
Some social media users questioned the logic of the top trend in Pakistan, 'BoycottUfone'.
Some tweets saw the lighter side of the situation.
Ufone did apologise for the oversight on their social media account, and tweeted an apology shortly after the trend became viral.
They assured their customers and social media users the matter will investigated and action taken against those responsible for the inappropriate usage of their corporate Twitter account.
And Telenor does it again.