Ali Zafar – Yamaha's man 'who likes his coffee strong and his wheels stronger'

Yamaha aims to transition to a brand that "appeals to the city slicker"
Published March 4, 2016

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Yamaha has been at the forefront of innovation since 1955. The company slowly expanded operations and Pakistan was greeted with the arrival of the Japanese manufacturer in 2013.


"Yamaha has been the market leader for the young, energetic and passionate young man who knows exactly what he wants from his vehicle." – Yamaha


Outlining their customer further, Yamaha describes their man as "edgy, smart, who prefers the YBR125 because it is made to adapt easily into his lifestyle; the kind of man who likes his coffee strong and his wheels even stronger."

Enter Ali Zafar

With the launch of the new TVC and brand ambassador Ali Zafar at the helm, "Yamaha is moving into a new phase of appealing to lifestyle and biking enthusiasts. With the TVC, Yamaha will transition to a brand that appeals to the city slicker, his unique interests and exquisite tastes."

That is why Yamaha says they have chosen Ali Zafar as their brand ambassador.

"He is the epitome of the style and confidence that the Yamaha man exudes. Ali Zafar took the music world by storm over a decade ago and since then he has catapulted into a roaring success with Bollywood calling and with the numerous music performances," a press release states.

To sum up Yamaha's view: The Yamaha user exudes the aura of a rock star.


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