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Google supported Tech Mela powers on, will end Sep 20

Updated September 16, 2015

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-AP/File
-AP/File

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Google Pakistan's mega online tech shopping festival, Tech Mela, is underway with September 20 as its last date. This is the first time Google is hosting an online shopping festival in Pakistan, with exclusive product launches and deals from the world's major brands.

The Tech Mela, supported by Google, aims to bring all the leading smartphone and telecommunication companies together, by offering them a common platform with the best deals and discounts possible.

“While Google is bringing a new concept to Pakistan with Tech Mela, it is building on a concept that has been hugely successful around the world. Besides the leading e-commerce platform in Pakistan, Daraz.pk, bringing together the major brands and advertisers in an online shopping festival is a concept that simply makes sense,” said Bjarke Mikkelsen, CEO for Daraz and e-commerce partner for the Tech Mela

“Ultimately it is about getting the best possible deals to our customers, which is the core vision of Daraz.pk. Tech Mela will offer a mix of great deals on existing products and also an opportunity for our customers to buy six new exclusive Infinix, Intex, InnJoo and XTouch devices introduced by Daraz.pk, and which offers amazing value for money,” added Bjarke.

He further stated that this particular event is focused on mobile phones, but there will be many more of these events hosted by both Google and Daraz in collaboration with other partners.

Read: Google-supported Tech Mela to kick off in Pakistan tomorrow

Apart from exclusive product launches, great discounts are being offered. Discounts of upto 50 per cent will be offered soon on exclusive products and packages.

According to Google’s top executive in the country, the Tech Mela is an initiative to complete the research and purchase loop, and to spur greater acceptance of e-commerce among even more Pakistanis.

Tech Mela will focus on exclusives, special deals and attractive discounts on smartphones, gadgets, data and voice plans that will only be available online during the duration of this event.

Sponsor content: this content is made possible by our sponsor and does not necessarily reflect the views of Dawn.com's editorial staff.