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- File photo

ZURICH: Switzerland Global Enterprise (S-GE), the country’s official trade promotion and investment agency, has organised a focused session on Pakistan being one of the most important South Asian destinations for Swiss small and medium enterprises (SMEs) to do business in.

On the occasion, Swiss companies already working in Pakistan shared their success stories. An exclusive report on engro-food processing, prepared by the Institute of Business Administration (IBA) Karachi, was also presented.

“Pakistan is an emerging market and several Swiss companies are interested in it. Keeping this in mind, a B2B trade delegation will be organised later this year,” said Beat Ineichen, S-GE’s senior consultant for South Asia.

Pakistan’s Ambassador to Switzerland Dr Aman Rashid and President of Swiss Business Council Mujtaba Rahim were also present.

Published in Dawn, June 27th, 2014

Comments (1) Closed

Mohammad Iqbal Jun 28, 2014 01:35pm

Yes. Swiss companies are more interested to invite Pakistanis whose dollars are rotting in swiss banks. They want to utilize and take a slice of the profits. Swiss companies never went to UAE or Saudi arabia asking the sheikhs to do business. They know it is all white money and the sheikhs never need their advice where and when to invest. There are not Mr. 10% in middle east