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Pakistan market potential highlighted

Updated Jun 27, 2014 10:51am
- File photo
- File photo

ZURICH: Switzerland Global Enterprise (S-GE), the country’s official trade promotion and investment agency, has organised a focused session on Pakistan being one of the most important South Asian destinations for Swiss small and medium enterprises (SMEs) to do business in.

On the occasion, Swiss companies already working in Pakistan shared their success stories. An exclusive report on engro-food processing, prepared by the Institute of Business Administration (IBA) Karachi, was also presented.

“Pakistan is an emerging market and several Swiss companies are interested in it. Keeping this in mind, a B2B trade delegation will be organised later this year,” said Beat Ineichen, S-GE’s senior consultant for South Asia.

Pakistan’s Ambassador to Switzerland Dr Aman Rashid and President of Swiss Business Council Mujtaba Rahim were also present.

Published in Dawn, June 27th, 2014