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    <title>Dawn - Branded Content</title>
    <link>https://www.dawn.com/</link>
    <description>Dawn</description>
    <language>en-Us</language>
    <copyright>Copyright 2026</copyright>
    <pubDate>Sat, 08 Aug 2026 18:43:59 +0500</pubDate>
    <lastBuildDate>Sat, 08 Aug 2026 18:43:59 +0500</lastBuildDate>
    <ttl>60</ttl>
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      <title>Omoda 7 Price unveiled in Pakistan: Rs10,649,000</title>
      <link>https://www.dawn.com/news/2021460/omoda-7-price-unveiled-in-pakistan-rs10649000</link>
      <description>&lt;p&gt;Nishat Group’s NexGen Auto has revealed the price of the OMODA 7 SHS-P in Pakistan at an Ex-Factory Price of Rs10,649,000, ending months of speculation and teasers since the plug-in hybrid SUV first appeared at the PakWheels Auto Show in Karachi. The reveal marks the moment the brand’s flagship SUV moves from anticipation to an actual number Pakistani buyers can plan around.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/080936039f9e027.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/080936039f9e027.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The OMODA 7 arrives as a plug-in hybrid, pairing a 1.5-litre turbocharged engine with an electric motor for a combined output in the region of 341HP and 525Nm of torque. An 18.4 kWh battery pack delivers 90+ km of pure electric range for daily commuting, while the combined petrol-electric range of up to 1,250km, positioning it as a genuine do it all SUV for buyers who want electrified efficiency without range anxiety on longer trips.&lt;/p&gt;
&lt;p&gt;Unique features such as the Stargazing Zero Gravity Seats, 12 SONY Speakers, Illuminated Front Bumper Lights, Star Rail Glide Screen, 8-Point Massage Seat, Luxury Fragrance Dispensers, and 20-inch Alloy Wheels (with a T-type spare wheel) make it one of the most comprehensive and detail-oriented SUVs available in the Pakistani market today.&lt;/p&gt;
&lt;p&gt;At Rs10,649,000, the OMODA 7 positions itself as a premium option in the C-SUV segment, while offering a price-lock till August 31, 2026. The vehicle can be booked online and via 20 of Omoda &amp;amp; Jaecoo dealerships across Pakistan.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/08093603ca36eed.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/08093603ca36eed.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
    &lt;figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/0809360376cb4d0.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/0809360376cb4d0.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
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    &lt;figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/080938292b1a4a2.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/080938292b1a4a2.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
    &lt;figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/08093603ab87e5a.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/08093603ab87e5a.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;&lt;strong&gt;Backed by Nishat Group&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The OMODA 7’s price reveal builds on a foundation Nishat Group has laid since August 1, 2025, when its subsidiary NexGen Auto introduced OMODA and JAECOO brands to Pakistan at a landmark event at Expo Centre Lahore, led by Group founder Mian Mohammad Mansha. That brand launch unveiled five models at once, the Omoda E5, Jaecoo J6, Jaecoo J7, Omoda 7 and Jaecoo J5, and now all these models are available in the market, exactly one year after the brand was launched.&lt;/p&gt;
&lt;p&gt;Pakistan delivered OMODA &amp;amp; JAECOO’s highest first-month sales of any market globally, and the brand has since gone on to cross 10,000 vehicle deliveries in the country within its first year. Globally, OMODA &amp;amp; JAECOO have expanded into 64 markets in under three years and are closing in on one million total sales, with Pakistan standing out as one of the fastest-growing markets in that story.&lt;/p&gt;
&lt;p&gt;Check out the official website to explore more about the OMODA 7 SHS-P:&lt;br&gt;&lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://omodajaecoo.pk/omoda-7-shs-p"&gt;https://omodajaecoo.pk/omoda-7-shs-p&lt;/a&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Nishat Group and is not associated with or necessarily reflective of the views of &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Dawn.com"&gt;Dawn.com&lt;/a&gt; or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Nishat Group’s NexGen Auto has revealed the price of the OMODA 7 SHS-P in Pakistan at an Ex-Factory Price of Rs10,649,000, ending months of speculation and teasers since the plug-in hybrid SUV first appeared at the PakWheels Auto Show in Karachi. The reveal marks the moment the brand’s flagship SUV moves from anticipation to an actual number Pakistani buyers can plan around.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/080936039f9e027.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/080936039f9e027.webp'  alt='' /></picture></div>
        
    </figure>
<p>The OMODA 7 arrives as a plug-in hybrid, pairing a 1.5-litre turbocharged engine with an electric motor for a combined output in the region of 341HP and 525Nm of torque. An 18.4 kWh battery pack delivers 90+ km of pure electric range for daily commuting, while the combined petrol-electric range of up to 1,250km, positioning it as a genuine do it all SUV for buyers who want electrified efficiency without range anxiety on longer trips.</p>
<p>Unique features such as the Stargazing Zero Gravity Seats, 12 SONY Speakers, Illuminated Front Bumper Lights, Star Rail Glide Screen, 8-Point Massage Seat, Luxury Fragrance Dispensers, and 20-inch Alloy Wheels (with a T-type spare wheel) make it one of the most comprehensive and detail-oriented SUVs available in the Pakistani market today.</p>
<p>At Rs10,649,000, the OMODA 7 positions itself as a premium option in the C-SUV segment, while offering a price-lock till August 31, 2026. The vehicle can be booked online and via 20 of Omoda &amp; Jaecoo dealerships across Pakistan.</p>
    <figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/08093603ca36eed.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/08093603ca36eed.webp'  alt='' /></picture></div>
        
    </figure>
    <figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/0809360376cb4d0.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/0809360376cb4d0.webp'  alt='' /></picture></div>
        
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    <figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/080938292b1a4a2.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/080938292b1a4a2.webp'  alt='' /></picture></div>
        
    </figure>
    <figure class='media  w-full  sm:w-3/5  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/08093603ab87e5a.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/08093603ab87e5a.webp'  alt='' /></picture></div>
        
    </figure>
<p><strong>Backed by Nishat Group</strong></p>
<p>The OMODA 7’s price reveal builds on a foundation Nishat Group has laid since August 1, 2025, when its subsidiary NexGen Auto introduced OMODA and JAECOO brands to Pakistan at a landmark event at Expo Centre Lahore, led by Group founder Mian Mohammad Mansha. That brand launch unveiled five models at once, the Omoda E5, Jaecoo J6, Jaecoo J7, Omoda 7 and Jaecoo J5, and now all these models are available in the market, exactly one year after the brand was launched.</p>
<p>Pakistan delivered OMODA &amp; JAECOO’s highest first-month sales of any market globally, and the brand has since gone on to cross 10,000 vehicle deliveries in the country within its first year. Globally, OMODA &amp; JAECOO have expanded into 64 markets in under three years and are closing in on one million total sales, with Pakistan standing out as one of the fastest-growing markets in that story.</p>
<p>Check out the official website to explore more about the OMODA 7 SHS-P:<br><a rel="noopener noreferrer" target="_blank" class="link--external" href="https://omodajaecoo.pk/omoda-7-shs-p">https://omodajaecoo.pk/omoda-7-shs-p</a></p>
<hr />
<p><em>This content is an advertorial by Nishat Group and is not associated with or necessarily reflective of the views of <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Dawn.com">Dawn.com</a> or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2021460</guid>
      <pubDate>Sat, 08 Aug 2026 14:00:51 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/08/080934228ae9d88.webp" type="image/webp" medium="image" height="770" width="1160">
        <media:thumbnail url="https://i.dawn.com/thumbnail/2026/08/080934228ae9d88.webp"/>
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    </item>
    <item xmlns:default="http://purl.org/rss/1.0/modules/content/">
      <title>The Vertical breaks ground on Elevation, marking another milestone in its growth</title>
      <link>https://www.dawn.com/news/2021233/the-vertical-breaks-ground-on-elevation-marking-another-milestone-in-its-growth</link>
      <description>&lt;p&gt;The Vertical, one of Pakistan’s fastest-growing and most trusted real estate developers, has marked another significant milestone with the groundbreaking of Elevation by The Vertical, a landmark commercial development in Liberty Market, Lahore. The ceremony, attended by investors, business leaders, industry stakeholders and prospective buyers, officially marked the commencement of construction on a project that is set to redefine the retail landscape of one of Lahore’s most iconic commercial districts.&lt;/p&gt;
&lt;p&gt;Renowned for delivering premium developments with a strong focus on quality, transparency and timely execution, The Vertical has rapidly established itself as a developer that consistently turns vision into reality. With completed and ongoing developments including V1, V2 &amp;amp; V3 Business Centres at Pine Avenue, The Grand Vertical, Elevation and now V6, the company continues to raise the benchmark for commercial real estate in Pakistan. Construction at Elevation has now officially begun, with completion targeted within one year, reflecting The Vertical’s proven commitment to meeting timelines while maintaining international standards of development.&lt;/p&gt;
&lt;p&gt;The market response has been equally remarkable, with over 70 per cent of Elevation’s retail shops already booked ahead of completion, demonstrating the strong confidence investors continue to place in The Vertical’s track record and delivery capability. Situated in the heart of Liberty Market, the project spans 13 kanals, offering more than 500 premium retail spaces, modern infrastructure, ample parking and contemporary amenities designed to elevate the shopping and investment experience in one of Lahore’s busiest commercial hubs.&lt;/p&gt;
&lt;p&gt;Speaking on the occasion, Muteeb Siddiqi, chief executive officer (CEO) of The Vertical, said, “At The Vertical, our vision extends beyond constructing buildings, we are committed to bringing international standards of design, planning and execution to Pakistan. Elevation represents our ambition to transform Liberty Market into a modern retail destination while continuing to deliver on the trust our customers place in us. Their confidence is built not only on our ability to meet timelines, but on our commitment to transparency, quality and delivering exactly what we promise.”&lt;/p&gt;
&lt;p&gt;As construction moves ahead, Elevation is expected to become a defining commercial destination that will strengthen Liberty Market’s position as Lahore’s premier retail district while offering long-term value to retailers, brands and investors. With only a limited inventory remaining, bookings are currently open for those looking to become part of one of Lahore’s most anticipated commercial developments.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by The Vertical and is not associated with or necessarily reflective of the views of &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Dawn.com"&gt;Dawn.com&lt;/a&gt; or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>The Vertical, one of Pakistan’s fastest-growing and most trusted real estate developers, has marked another significant milestone with the groundbreaking of Elevation by The Vertical, a landmark commercial development in Liberty Market, Lahore. The ceremony, attended by investors, business leaders, industry stakeholders and prospective buyers, officially marked the commencement of construction on a project that is set to redefine the retail landscape of one of Lahore’s most iconic commercial districts.</p>
<p>Renowned for delivering premium developments with a strong focus on quality, transparency and timely execution, The Vertical has rapidly established itself as a developer that consistently turns vision into reality. With completed and ongoing developments including V1, V2 &amp; V3 Business Centres at Pine Avenue, The Grand Vertical, Elevation and now V6, the company continues to raise the benchmark for commercial real estate in Pakistan. Construction at Elevation has now officially begun, with completion targeted within one year, reflecting The Vertical’s proven commitment to meeting timelines while maintaining international standards of development.</p>
<p>The market response has been equally remarkable, with over 70 per cent of Elevation’s retail shops already booked ahead of completion, demonstrating the strong confidence investors continue to place in The Vertical’s track record and delivery capability. Situated in the heart of Liberty Market, the project spans 13 kanals, offering more than 500 premium retail spaces, modern infrastructure, ample parking and contemporary amenities designed to elevate the shopping and investment experience in one of Lahore’s busiest commercial hubs.</p>
<p>Speaking on the occasion, Muteeb Siddiqi, chief executive officer (CEO) of The Vertical, said, “At The Vertical, our vision extends beyond constructing buildings, we are committed to bringing international standards of design, planning and execution to Pakistan. Elevation represents our ambition to transform Liberty Market into a modern retail destination while continuing to deliver on the trust our customers place in us. Their confidence is built not only on our ability to meet timelines, but on our commitment to transparency, quality and delivering exactly what we promise.”</p>
<p>As construction moves ahead, Elevation is expected to become a defining commercial destination that will strengthen Liberty Market’s position as Lahore’s premier retail district while offering long-term value to retailers, brands and investors. With only a limited inventory remaining, bookings are currently open for those looking to become part of one of Lahore’s most anticipated commercial developments.</p>
<hr />
<p><em>This content is an advertorial by The Vertical and is not associated with or necessarily reflective of the views of <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Dawn.com">Dawn.com</a> or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2021233</guid>
      <pubDate>Fri, 07 Aug 2026 12:34:16 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/08/07122658e91da31.webp" type="image/webp" medium="image" height="900" width="1200">
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    <item xmlns:default="http://purl.org/rss/1.0/modules/content/">
      <title>From 1st Unit to 10,000: OMODA &amp; JAECOO is the fastest growing automotive brand in Pakistan</title>
      <link>https://www.dawn.com/news/2020823/from-1st-unit-to-10000-omoda-amp-jaecoo-is-the-fastest-growing-automotive-brand-in-pakistan</link>
      <description>&lt;p&gt;From the first unit SOP event on December 2, 2025, to 10,000 locally assembled vehicles in just 8 months and a day, Nishat Group achieves one of Pakistan’s fastest automotive production milestones.&lt;/p&gt;
&lt;p&gt;Pakistan’s automotive industry has witnessed another defining moment.&lt;/p&gt;
&lt;p&gt;Nishat Group has successfully celebrated the assembly of its &lt;strong&gt;10,000th OMODA &amp;amp; JAECOO vehicle&lt;/strong&gt; at its state-of-the-art manufacturing facility in Faisalabad, marking a remarkable milestone achieved in just 8 months since the delivery of its very first locally assembled vehicle in December 2025.&lt;/p&gt;
&lt;p&gt;The achievement reflects far more than production volume. It represents the rapid acceptance of a new-generation automotive brand by Pakistani consumers and demonstrates how quickly advanced New Energy Vehicle (NEV) technology is reshaping the country’s mobility landscape.&lt;/p&gt;
&lt;p&gt;Only months ago, OMODA &amp;amp; JAECOO entered Pakistan as an entirely new name. Today, the brand has become one of the country’s fastest-growing automotive success stories, supported by expanding customer demand, an increasing nationwide dealer network, and local manufacturing capabilities that continue to scale at an unprecedented pace.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/08/06004409e1d55fa.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/06004409e1d55fa.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The first major milestone of 5,000 locally assembled units was achieved earlier this year. Rather than slowing down, production accelerated further, allowing Nishat Group to double that figure and reach 10,000 assembled vehicles in record time.&lt;/p&gt;
&lt;p&gt;The accomplishment is particularly significant because it has been driven by Pakistan’s growing demand for intelligent hybrid mobility. Models such as the &lt;strong&gt;JAECOO J7 SHS Plug-in Hybrid&lt;/strong&gt; and the &lt;strong&gt;JAECOO J5 SHS Hybrid&lt;/strong&gt; have introduced a new generation of electrified vehicles that combine performance, efficiency and advanced technology while addressing the evolving expectations of Pakistani motorists.&lt;/p&gt;
&lt;p&gt;Behind the milestone lies a much larger industrial commitment. Local assembly at the Faisalabad facility has strengthened Pakistan’s automotive manufacturing ecosystem, created skilled employment opportunities and reinforced Nishat Group’s long-term confidence in the country’s industrial future. The company’s continued investment in local production demonstrates that Pakistan can successfully assemble technologically advanced vehicles while supporting the government’s broader vision for sustainable mobility.&lt;/p&gt;
&lt;p&gt;The achievement also mirrors the extraordinary rise of OMODA &amp;amp; JAECOO globally. In three years, the brand has expanded into dozens of international markets and has rapidly emerged as one of the fastest-growing automotive brands worldwide, with Pakistan playing an increasingly important role in that global success story.&lt;/p&gt;
&lt;p&gt;Reaching 10,000 locally assembled vehicles is therefore not simply a production milestone; it reflects customer trust.&lt;/p&gt;
&lt;p&gt;Every vehicle assembled represents a customer who chose innovation, safety, intelligent technology and a more sustainable driving experience. Every milestone represents thousands of families who have embraced a new generation of mobility.&lt;/p&gt;
&lt;p&gt;As Nishat Group celebrates this landmark achievement, the focus now shifts firmly towards the future.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/0600433362cf459.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/08/0600433362cf459.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;With an expanding product portfolio, continued investment in local manufacturing, and upcoming model introductions including &lt;strong&gt;OMODA 7 SHS Plug-in Hybrid&lt;/strong&gt;, &lt;strong&gt;JAECOO J6T REEV&lt;/strong&gt;, and the highly anticipated &lt;strong&gt;OMODA 4&lt;/strong&gt;, the company is preparing for its next phase of growth while continuing to strengthen Pakistan’s position as an important manufacturing hub for OMODA &amp;amp; JAECOO.&lt;/p&gt;
&lt;p&gt;From one vehicle delivered on December 2, 2025, to 10,000 locally assembled vehicles just 8 months later, the message is unmistakable: The future of intelligent mobility in Pakistan has already arrived and it is being built locally.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Nishat Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>From the first unit SOP event on December 2, 2025, to 10,000 locally assembled vehicles in just 8 months and a day, Nishat Group achieves one of Pakistan’s fastest automotive production milestones.</p>
<p>Pakistan’s automotive industry has witnessed another defining moment.</p>
<p>Nishat Group has successfully celebrated the assembly of its <strong>10,000th OMODA &amp; JAECOO vehicle</strong> at its state-of-the-art manufacturing facility in Faisalabad, marking a remarkable milestone achieved in just 8 months since the delivery of its very first locally assembled vehicle in December 2025.</p>
<p>The achievement reflects far more than production volume. It represents the rapid acceptance of a new-generation automotive brand by Pakistani consumers and demonstrates how quickly advanced New Energy Vehicle (NEV) technology is reshaping the country’s mobility landscape.</p>
<p>Only months ago, OMODA &amp; JAECOO entered Pakistan as an entirely new name. Today, the brand has become one of the country’s fastest-growing automotive success stories, supported by expanding customer demand, an increasing nationwide dealer network, and local manufacturing capabilities that continue to scale at an unprecedented pace.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/08/06004409e1d55fa.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/06004409e1d55fa.webp'  alt='' /></picture></div>
        
    </figure>
<p>The first major milestone of 5,000 locally assembled units was achieved earlier this year. Rather than slowing down, production accelerated further, allowing Nishat Group to double that figure and reach 10,000 assembled vehicles in record time.</p>
<p>The accomplishment is particularly significant because it has been driven by Pakistan’s growing demand for intelligent hybrid mobility. Models such as the <strong>JAECOO J7 SHS Plug-in Hybrid</strong> and the <strong>JAECOO J5 SHS Hybrid</strong> have introduced a new generation of electrified vehicles that combine performance, efficiency and advanced technology while addressing the evolving expectations of Pakistani motorists.</p>
<p>Behind the milestone lies a much larger industrial commitment. Local assembly at the Faisalabad facility has strengthened Pakistan’s automotive manufacturing ecosystem, created skilled employment opportunities and reinforced Nishat Group’s long-term confidence in the country’s industrial future. The company’s continued investment in local production demonstrates that Pakistan can successfully assemble technologically advanced vehicles while supporting the government’s broader vision for sustainable mobility.</p>
<p>The achievement also mirrors the extraordinary rise of OMODA &amp; JAECOO globally. In three years, the brand has expanded into dozens of international markets and has rapidly emerged as one of the fastest-growing automotive brands worldwide, with Pakistan playing an increasingly important role in that global success story.</p>
<p>Reaching 10,000 locally assembled vehicles is therefore not simply a production milestone; it reflects customer trust.</p>
<p>Every vehicle assembled represents a customer who chose innovation, safety, intelligent technology and a more sustainable driving experience. Every milestone represents thousands of families who have embraced a new generation of mobility.</p>
<p>As Nishat Group celebrates this landmark achievement, the focus now shifts firmly towards the future.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/08/0600433362cf459.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/08/0600433362cf459.webp'  alt='' /></picture></div>
        
    </figure>
<p>With an expanding product portfolio, continued investment in local manufacturing, and upcoming model introductions including <strong>OMODA 7 SHS Plug-in Hybrid</strong>, <strong>JAECOO J6T REEV</strong>, and the highly anticipated <strong>OMODA 4</strong>, the company is preparing for its next phase of growth while continuing to strengthen Pakistan’s position as an important manufacturing hub for OMODA &amp; JAECOO.</p>
<p>From one vehicle delivered on December 2, 2025, to 10,000 locally assembled vehicles just 8 months later, the message is unmistakable: The future of intelligent mobility in Pakistan has already arrived and it is being built locally.</p>
<hr />
<p><em>This content is an advertorial by Nishat Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2020823</guid>
      <pubDate>Thu, 06 Aug 2026 12:38:12 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/08/06004300ab199c2.webp" type="image/webp" medium="image" height="920" width="1320">
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      <title>Kia expands Its SUV line-up with the New Sorento PHEV in Pakistan</title>
      <link>https://www.dawn.com/news/2020566/kia-expands-its-suv-line-up-with-the-new-sorento-phev-in-pakistan</link>
      <description>&lt;p&gt;Pakistan’s premium SUV market has evolved significantly over the past few years, with buyers increasingly prioritising efficiency, technology and everyday comfort alongside performance. As electrified mobility gains momentum, the launch of the Kia Sorento PHEV in Pakistan introduces another option for customers seeking the flexibility of electric driving without the range limitations associated with a fully electric vehicle.&lt;/p&gt;
&lt;p&gt;Since entering Pakistan’s D-segment SUV market in 2021, the Kia Sorento has challenged the idea that a seven-seat SUV must prioritise ruggedness over refinement. Its fourth-generation facelift strengthened that positioning through contemporary design, premium cabin features and an advanced All-Wheel Drive system that balances capability with comfort. The Sorento has also emerged as one of Pakistan’s best-selling hybrid SUVs over the past year, reflecting the growing acceptance of electrified powertrains among local consumers.&lt;/p&gt;
&lt;p&gt;Building on this momentum, Lucky Motor Corporation has introduced the Kia Sorento Plug-in Hybrid Electric Vehicle, expanding the Sorento line-up to three powertrain options: a 3.5-litre V6 SmartStream petrol engine, a 1.6-litre turbo hybrid and the newly launched 1.6-litre turbo plug-in hybrid. This broader range gives customers the flexibility to select a powertrain suited to their driving requirements and lifestyle.&lt;/p&gt;
&lt;p&gt;The launch comes as plug-in hybrid technology attracts increasing attention in Pakistan. Unlike a conventional hybrid, a PHEV can be charged through an external power source, allowing drivers to complete shorter daily journeys primarily on electric power. Once additional performance or range is required, the petrol engine works alongside the electric motor. In a market where public charging infrastructure is still developing, this combination provides a practical transition towards electrified mobility while retaining long-distance flexibility.&lt;/p&gt;
&lt;p&gt;Powered by a 1.6-litre turbocharged engine paired with a 13.8 kWh high-voltage battery, the Kia Sorento PHEV produces a combined output of 249 hp and 367 Nm of torque. According to Kia’s claimed figures, it offers an all-electric driving range of up to 66 km and an approximate combined range of 800 km.&lt;/p&gt;
&lt;p&gt;The Sorento PHEV also delivers claimed fuel economy of up to 62.5 km/l over the first 100 km under the applicable test cycle. As with all plug-in hybrids, real-world fuel economy will vary according to battery charge, driving conditions, journey length and charging frequency.&lt;/p&gt;
&lt;p&gt;A 3.3 kW onboard AC charger can recharge the battery from 15% to 95% in approximately three hours and 25 minutes. This allows owners with access to home or workplace charging to conveniently replenish the battery between journeys and use electric power for a significant portion of their daily commute.&lt;/p&gt;
&lt;p&gt;Beyond its electrified powertrain, the latest Sorento continues the model’s focus on refinement. Kia says the PHEV has been engineered with enhanced acoustic insulation and noise-reduction technology to help minimise road noise, vibration and harshness. The cabin features dual 12.3-inch panoramic displays, a Head-Up Display, a 12-speaker BOSE premium sound system, Apple CarPlay and Android Auto, as well as heated, ventilated and memory seats.&lt;/p&gt;
&lt;p&gt;The seven-seater plug-in hybrid SUV also retains its emphasis on safety and versatility. Its All-Wheel Drive system is supported by dedicated terrain modes for snow, mud and sand, while its Advanced Driver Assistance System offers more than 25 safety and driver-assistance features supported by cameras, radars and sensors.&lt;/p&gt;
&lt;p&gt;Kia will support the Sorento PHEV through its nationwide dealership and after-sales network. The vehicle is accompanied by a four-year or 100,000 km warranty, while its high-voltage battery is covered for eight years or 160,000 km.&lt;/p&gt;
&lt;p&gt;The introduction of the Kia Sorento PHEV expands an established nameplate in Pakistan’s premium SUV market, giving customers a choice of petrol, hybrid and plug-in hybrid powertrains within a single model range. As preferences shift towards vehicles that combine performance, efficiency, technology and premium comfort, the Sorento PHEV reflects the direction in which Pakistan’s automotive market is gradually moving.&lt;/p&gt;
&lt;p&gt;Claimed range, charging time and fuel-economy figures may vary depending on test conditions, battery charge, driving style, temperature, road conditions and vehicle load.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Kia and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Pakistan’s premium SUV market has evolved significantly over the past few years, with buyers increasingly prioritising efficiency, technology and everyday comfort alongside performance. As electrified mobility gains momentum, the launch of the Kia Sorento PHEV in Pakistan introduces another option for customers seeking the flexibility of electric driving without the range limitations associated with a fully electric vehicle.</p>
<p>Since entering Pakistan’s D-segment SUV market in 2021, the Kia Sorento has challenged the idea that a seven-seat SUV must prioritise ruggedness over refinement. Its fourth-generation facelift strengthened that positioning through contemporary design, premium cabin features and an advanced All-Wheel Drive system that balances capability with comfort. The Sorento has also emerged as one of Pakistan’s best-selling hybrid SUVs over the past year, reflecting the growing acceptance of electrified powertrains among local consumers.</p>
<p>Building on this momentum, Lucky Motor Corporation has introduced the Kia Sorento Plug-in Hybrid Electric Vehicle, expanding the Sorento line-up to three powertrain options: a 3.5-litre V6 SmartStream petrol engine, a 1.6-litre turbo hybrid and the newly launched 1.6-litre turbo plug-in hybrid. This broader range gives customers the flexibility to select a powertrain suited to their driving requirements and lifestyle.</p>
<p>The launch comes as plug-in hybrid technology attracts increasing attention in Pakistan. Unlike a conventional hybrid, a PHEV can be charged through an external power source, allowing drivers to complete shorter daily journeys primarily on electric power. Once additional performance or range is required, the petrol engine works alongside the electric motor. In a market where public charging infrastructure is still developing, this combination provides a practical transition towards electrified mobility while retaining long-distance flexibility.</p>
<p>Powered by a 1.6-litre turbocharged engine paired with a 13.8 kWh high-voltage battery, the Kia Sorento PHEV produces a combined output of 249 hp and 367 Nm of torque. According to Kia’s claimed figures, it offers an all-electric driving range of up to 66 km and an approximate combined range of 800 km.</p>
<p>The Sorento PHEV also delivers claimed fuel economy of up to 62.5 km/l over the first 100 km under the applicable test cycle. As with all plug-in hybrids, real-world fuel economy will vary according to battery charge, driving conditions, journey length and charging frequency.</p>
<p>A 3.3 kW onboard AC charger can recharge the battery from 15% to 95% in approximately three hours and 25 minutes. This allows owners with access to home or workplace charging to conveniently replenish the battery between journeys and use electric power for a significant portion of their daily commute.</p>
<p>Beyond its electrified powertrain, the latest Sorento continues the model’s focus on refinement. Kia says the PHEV has been engineered with enhanced acoustic insulation and noise-reduction technology to help minimise road noise, vibration and harshness. The cabin features dual 12.3-inch panoramic displays, a Head-Up Display, a 12-speaker BOSE premium sound system, Apple CarPlay and Android Auto, as well as heated, ventilated and memory seats.</p>
<p>The seven-seater plug-in hybrid SUV also retains its emphasis on safety and versatility. Its All-Wheel Drive system is supported by dedicated terrain modes for snow, mud and sand, while its Advanced Driver Assistance System offers more than 25 safety and driver-assistance features supported by cameras, radars and sensors.</p>
<p>Kia will support the Sorento PHEV through its nationwide dealership and after-sales network. The vehicle is accompanied by a four-year or 100,000 km warranty, while its high-voltage battery is covered for eight years or 160,000 km.</p>
<p>The introduction of the Kia Sorento PHEV expands an established nameplate in Pakistan’s premium SUV market, giving customers a choice of petrol, hybrid and plug-in hybrid powertrains within a single model range. As preferences shift towards vehicles that combine performance, efficiency, technology and premium comfort, the Sorento PHEV reflects the direction in which Pakistan’s automotive market is gradually moving.</p>
<p>Claimed range, charging time and fuel-economy figures may vary depending on test conditions, battery charge, driving style, temperature, road conditions and vehicle load.</p>
<hr />
<p><em>This content is an advertorial by Kia and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2020566</guid>
      <pubDate>Tue, 04 Aug 2026 17:28:31 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/08/04172800324f1ac.webp" type="image/webp" medium="image" height="937" width="1679">
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      <title>The power of going public: ABHI Bank IPO</title>
      <link>https://www.dawn.com/news/2019710/the-power-of-going-public-abhi-bank-ipo</link>
      <description>&lt;p&gt;Eighteen months ago, we acquired a broken bank. Since then, through our secured lending model and digital-first strategy, we have successfully turned the bank around in record time, delivering substantial profitability and creating a strong foundation for sustainable growth.&lt;/p&gt;
&lt;p&gt;Our ambition is clear; to build Pakistan’s leading digital-first bank under the State Bank of Pakistan’s Branchless Banking (BB) license, serving the financial needs of the masses through technology, innovation and responsible banking.&lt;/p&gt;
&lt;p&gt;The shareholders have been unequivocal from day one that if we are to build a sustainable and scalable digital banking operation, strong capitalisation is non negotiable. Banking is fundamentally a business of trust, and trust is underpinned by capital. A strong capital base not only enables growth but also provides resilience, enhances confidence among regulators and customers, and creates the capacity to invest continuously in technology, innovation and financial inclusion.&lt;/p&gt;
&lt;p&gt;Our strategy in the short to medium term is therefore to strengthen the bank’s capital base through multiple sources. We began this journey with significant Tier 1 capital injections by the incoming shareholders. Today, following the bank’s remarkable turnaround, sustained profitability and growing market confidence, we believe the time is right to take the next step in our journey by listing ABHI Bank on the Pakistan Stock Exchange and raising approximately PKR 2–3 billion in growth capital through an Initial Public Offering (IPO).&lt;/p&gt;
&lt;p&gt;The proposed IPO is not merely a capital raise; it is a strategic investment in the bank’s next phase of growth. It will strengthen our balance sheet, expand our lending capacity,&lt;/p&gt;
&lt;p&gt;accelerate our digital banking ambitions and position ABHI Bank to capture the immense opportunities emerging in Pakistan’s evolving financial services landscape.&lt;/p&gt;
&lt;p&gt;This is a path that very few financial institutions have walked, particularly after achieving&lt;/p&gt;
&lt;p&gt;sustainability in such a short period following an acquisition. Our decision to pursue an IPO reflects our confidence in the institution we have built, the business model we have proven, and the long-term value we believe ABHI Bank can create. It is also a testament to the trust placed in us by our valued customers, partners, regulators and shareholders, all of whom have played an integral role in our journey.&lt;/p&gt;
&lt;p&gt;Our ambition is not simply to raise capital; it is to continuously build capital. Since the acquisition, we have complemented shareholder capital with approximately PKR 2.5 billion generated organically through profitability over just eighteen months. This speaks volumes about the strength, scalability and sustainability of our secured lending and digital-first operating model. It demonstrates that our growth is creating capital even as capital continues to fuel our growth.&lt;/p&gt;
&lt;p&gt;We firmly believe that Pakistan is ready to embrace a new generation of challenger digital banks capable of meeting the evolving financial needs of the average Pakistani.&lt;/p&gt;
&lt;p&gt;The proposed IPO is a key pillar of our long-term capitalisation strategy. As we continue to scale, we also intend to diversify our capital structure through Additional Tier 1 (AT1) and Tier 2 instruments, complemented by a range of credit enhancement instruments;&lt;/p&gt;
&lt;p&gt;including first-loss guarantees, pari passu portfolio guarantees, partial credit guarantees, risk participation arrangements and blended finance structures. These instruments will strengthen our balance sheet, optimise capital efficiency and support the prudent expansion of our unsecured lending business while maintaining disciplined risk management.&lt;/p&gt;
&lt;p&gt;Equally important is our forward-looking approach to balance sheet resilience. Through prudent provisioning under the IFRS 9 framework, we continue to build expected credit loss reserves that enhance our ability to absorb future economic shocks while reinforcing the bank’s long-term financial strength.&lt;/p&gt;
&lt;p&gt;The proceeds from the IPO will accelerate our next phase of growth by expanding our Banking-as-a-Service platform, strengthening our digital banking rails and scaling our secured lending franchise through our omnichannel network of 114 customer touchpoints. Every rupee of capital raised will be deployed with a singular objective: building a stronger, more resilient and more scalable digital bank.&lt;/p&gt;
&lt;p&gt;We are confident that investors will share in the long-term value ABHI Bank is creating.&lt;/p&gt;
&lt;p&gt;More importantly, we hope this IPO sets a precedent for other emerging financial institutions, demonstrating how Pakistan’s capital markets can play a pivotal role in funding innovation, sustainable growth and the future of banking.&lt;/p&gt;
&lt;p&gt;For us, this IPO is more than a capital raise.&lt;/p&gt;
&lt;p&gt;It is the next chapter in building one of Pakistan’s most resilient, well-capitalised and digitally enabled financial institutions.&lt;/p&gt;
&lt;p&gt;The journey has only just begun.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;Kabeer Naqvi - The writer is an industry veteran currently serving as Entrepreneur in Residence with the Abhi Group, responsible for building its digital bank in Pakistan. He is also the former chairman of the Pakistan Microfinance Network and President &amp;amp; CEO of U Microfinance Bank.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by ABHI Bank and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Eighteen months ago, we acquired a broken bank. Since then, through our secured lending model and digital-first strategy, we have successfully turned the bank around in record time, delivering substantial profitability and creating a strong foundation for sustainable growth.</p>
<p>Our ambition is clear; to build Pakistan’s leading digital-first bank under the State Bank of Pakistan’s Branchless Banking (BB) license, serving the financial needs of the masses through technology, innovation and responsible banking.</p>
<p>The shareholders have been unequivocal from day one that if we are to build a sustainable and scalable digital banking operation, strong capitalisation is non negotiable. Banking is fundamentally a business of trust, and trust is underpinned by capital. A strong capital base not only enables growth but also provides resilience, enhances confidence among regulators and customers, and creates the capacity to invest continuously in technology, innovation and financial inclusion.</p>
<p>Our strategy in the short to medium term is therefore to strengthen the bank’s capital base through multiple sources. We began this journey with significant Tier 1 capital injections by the incoming shareholders. Today, following the bank’s remarkable turnaround, sustained profitability and growing market confidence, we believe the time is right to take the next step in our journey by listing ABHI Bank on the Pakistan Stock Exchange and raising approximately PKR 2–3 billion in growth capital through an Initial Public Offering (IPO).</p>
<p>The proposed IPO is not merely a capital raise; it is a strategic investment in the bank’s next phase of growth. It will strengthen our balance sheet, expand our lending capacity,</p>
<p>accelerate our digital banking ambitions and position ABHI Bank to capture the immense opportunities emerging in Pakistan’s evolving financial services landscape.</p>
<p>This is a path that very few financial institutions have walked, particularly after achieving</p>
<p>sustainability in such a short period following an acquisition. Our decision to pursue an IPO reflects our confidence in the institution we have built, the business model we have proven, and the long-term value we believe ABHI Bank can create. It is also a testament to the trust placed in us by our valued customers, partners, regulators and shareholders, all of whom have played an integral role in our journey.</p>
<p>Our ambition is not simply to raise capital; it is to continuously build capital. Since the acquisition, we have complemented shareholder capital with approximately PKR 2.5 billion generated organically through profitability over just eighteen months. This speaks volumes about the strength, scalability and sustainability of our secured lending and digital-first operating model. It demonstrates that our growth is creating capital even as capital continues to fuel our growth.</p>
<p>We firmly believe that Pakistan is ready to embrace a new generation of challenger digital banks capable of meeting the evolving financial needs of the average Pakistani.</p>
<p>The proposed IPO is a key pillar of our long-term capitalisation strategy. As we continue to scale, we also intend to diversify our capital structure through Additional Tier 1 (AT1) and Tier 2 instruments, complemented by a range of credit enhancement instruments;</p>
<p>including first-loss guarantees, pari passu portfolio guarantees, partial credit guarantees, risk participation arrangements and blended finance structures. These instruments will strengthen our balance sheet, optimise capital efficiency and support the prudent expansion of our unsecured lending business while maintaining disciplined risk management.</p>
<p>Equally important is our forward-looking approach to balance sheet resilience. Through prudent provisioning under the IFRS 9 framework, we continue to build expected credit loss reserves that enhance our ability to absorb future economic shocks while reinforcing the bank’s long-term financial strength.</p>
<p>The proceeds from the IPO will accelerate our next phase of growth by expanding our Banking-as-a-Service platform, strengthening our digital banking rails and scaling our secured lending franchise through our omnichannel network of 114 customer touchpoints. Every rupee of capital raised will be deployed with a singular objective: building a stronger, more resilient and more scalable digital bank.</p>
<p>We are confident that investors will share in the long-term value ABHI Bank is creating.</p>
<p>More importantly, we hope this IPO sets a precedent for other emerging financial institutions, demonstrating how Pakistan’s capital markets can play a pivotal role in funding innovation, sustainable growth and the future of banking.</p>
<p>For us, this IPO is more than a capital raise.</p>
<p>It is the next chapter in building one of Pakistan’s most resilient, well-capitalised and digitally enabled financial institutions.</p>
<p>The journey has only just begun.</p>
<hr />
<p>Kabeer Naqvi - The writer is an industry veteran currently serving as Entrepreneur in Residence with the Abhi Group, responsible for building its digital bank in Pakistan. He is also the former chairman of the Pakistan Microfinance Network and President &amp; CEO of U Microfinance Bank.</p>
<hr />
<p><em>This content is an advertorial by ABHI Bank and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2019710</guid>
      <pubDate>Fri, 31 Jul 2026 16:21:48 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/3114231968c835b.webp" type="image/webp" medium="image" height="900" width="1600">
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      <title>Punjab Housing Minister Bilal Yaseen endorses high-rise development at Alif Holdings' Real Estate CEOs Conference</title>
      <link>https://www.dawn.com/news/2019694/punjab-housing-minister-bilal-yaseen-endorses-high-rise-development-at-alif-holdings-real-estate-ceos-conference</link>
      <description>&lt;p&gt;Alif Holdings hosted what is believed to be Pakistan’s first Real Estate CEOs Conference featuring a serving Provincial Housing Minister in a live industry podcast, bringing together policymakers, leading developers, investors, and business leaders to deliberate on the future of Pakistan’s housing and real estate sector.&lt;/p&gt;
&lt;p&gt;The conference featured Bilal Yaseen, Punjab’s Provincial Minister for Housing, Urban Development &amp;amp; Public Health Engineering, in a live podcast session moderated by renowned journalist Mansoor Ali Khan. The event was attended by prominent television anchors Waseem Badami and Shahzad Iqbal, alongside senior real estate executives, developers, investors and representatives from across the industry.&lt;/p&gt;
&lt;p&gt;The discussion focused on key issues affecting Pakistan’s real estate landscape, including housing policy, urban planning, regulatory reforms, investment confidence, vertical urban development and the need for stronger collaboration between the public and private sectors to address the country’s growing housing demand.&lt;/p&gt;
&lt;p&gt;Speaking during the session, Bilal Yaseen described high-rise development as an essential component of Pakistan’s urban future, saying sustainable vertical growth would play a critical role in accommodating expanding populations while ensuring more efficient use of land and infrastructure.&lt;/p&gt;
&lt;p&gt;Responding to a question from Alif Holdings CEO Ahmed Saljouk, Bilal Yaseen said, “We encourage developers to embrace high-rise developments as the future of sustainable urban growth and a practical solution to addressing the housing needs of the middle-income segment. Any developer committed to legal compliance, timely delivery, and quality construction will have the Punjab Government’s full support and facilitation. If assistance with any government authority is required, I am personally committed to helping remove hurdles and ensuring the necessary facilitation.”&lt;/p&gt;
&lt;p&gt;The minister also underscored the importance of continued engagement between government institutions and private developers, noting that effective policymaking and industry collaboration are essential to strengthening investor confidence and supporting sustainable growth in Pakistan’s real estate sector.&lt;/p&gt;
&lt;p&gt;Addressing the gathering, Alif Holdings CEO Ahmed Saljouk said meaningful dialogue between policymakers and industry stakeholders is critical to the long-term development of the sector.&lt;/p&gt;
&lt;p&gt;He further said that, “The real estate sector is a major contributor to Pakistan’s economy, and its future depends on constructive engagement between the public and private sectors. Through this conference, our objective was to create a platform where industry leaders, policymakers, and the media could exchange ideas, address key challenges, and contribute towards practical solutions. Alif Holdings will continue to organize such forums to encourage informed dialogue and support the sustainable growth of Pakistan’s real estate industry.”&lt;/p&gt;
&lt;p&gt;Industry participants welcomed the initiative, describing it as a significant step towards strengthening communication between policymakers and the private sector. The conference concluded with a consensus on the need for policy continuity, regulatory transparency, and greater collaboration to promote sustainable urban development and enhance investor confidence in Pakistan’s real estate market.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Alif Holdings and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Alif Holdings hosted what is believed to be Pakistan’s first Real Estate CEOs Conference featuring a serving Provincial Housing Minister in a live industry podcast, bringing together policymakers, leading developers, investors, and business leaders to deliberate on the future of Pakistan’s housing and real estate sector.</p>
<p>The conference featured Bilal Yaseen, Punjab’s Provincial Minister for Housing, Urban Development &amp; Public Health Engineering, in a live podcast session moderated by renowned journalist Mansoor Ali Khan. The event was attended by prominent television anchors Waseem Badami and Shahzad Iqbal, alongside senior real estate executives, developers, investors and representatives from across the industry.</p>
<p>The discussion focused on key issues affecting Pakistan’s real estate landscape, including housing policy, urban planning, regulatory reforms, investment confidence, vertical urban development and the need for stronger collaboration between the public and private sectors to address the country’s growing housing demand.</p>
<p>Speaking during the session, Bilal Yaseen described high-rise development as an essential component of Pakistan’s urban future, saying sustainable vertical growth would play a critical role in accommodating expanding populations while ensuring more efficient use of land and infrastructure.</p>
<p>Responding to a question from Alif Holdings CEO Ahmed Saljouk, Bilal Yaseen said, “We encourage developers to embrace high-rise developments as the future of sustainable urban growth and a practical solution to addressing the housing needs of the middle-income segment. Any developer committed to legal compliance, timely delivery, and quality construction will have the Punjab Government’s full support and facilitation. If assistance with any government authority is required, I am personally committed to helping remove hurdles and ensuring the necessary facilitation.”</p>
<p>The minister also underscored the importance of continued engagement between government institutions and private developers, noting that effective policymaking and industry collaboration are essential to strengthening investor confidence and supporting sustainable growth in Pakistan’s real estate sector.</p>
<p>Addressing the gathering, Alif Holdings CEO Ahmed Saljouk said meaningful dialogue between policymakers and industry stakeholders is critical to the long-term development of the sector.</p>
<p>He further said that, “The real estate sector is a major contributor to Pakistan’s economy, and its future depends on constructive engagement between the public and private sectors. Through this conference, our objective was to create a platform where industry leaders, policymakers, and the media could exchange ideas, address key challenges, and contribute towards practical solutions. Alif Holdings will continue to organize such forums to encourage informed dialogue and support the sustainable growth of Pakistan’s real estate industry.”</p>
<p>Industry participants welcomed the initiative, describing it as a significant step towards strengthening communication between policymakers and the private sector. The conference concluded with a consensus on the need for policy continuity, regulatory transparency, and greater collaboration to promote sustainable urban development and enhance investor confidence in Pakistan’s real estate market.</p>
<hr />
<p><em>This content is an advertorial by Alif Holdings and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2019694</guid>
      <pubDate>Fri, 31 Jul 2026 12:25:56 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/31122116d092526.webp" type="image/webp" medium="image" height="900" width="1200">
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      <title>Chery Master Pakistan accelerates Chery Super Hybrid Tiggo 7 PHEV deliveries nationwide</title>
      <link>https://www.dawn.com/news/2019211/chery-master-pakistan-accelerates-chery-super-hybrid-tiggo-7-phev-deliveries-nationwide</link>
      <description>&lt;p&gt;Chery Master Pakistan continues to accelerate nationwide customer deliveries of the all-new Chery Super Hybrid Tiggo 7 PHEV, marking another significant milestone in the company’s rapid growth journey. Following the successful delivery of more than 120 Tiggo 7 PHEVs in June, the company has significantly ramped up production to meet strong customer demand, with over 200 customer vehicles now en route across Pakistan as July deliveries continue.&lt;/p&gt;
&lt;p&gt;The accelerated production reflects Chery Master Pakistan’s commitment to fulfilling customer orders on schedule while maintaining the highest standards of quality, technology and customer experience.&lt;/p&gt;
&lt;p&gt;The latest milestone further strengthens Chery Master Pakistan’s rapidly expanding Chery Super Hybrid portfolio, with Tiggo 7 PHEV joining Tiggo 8 PHEV and Tiggo 9 PHEV on Pakistani roads.&lt;/p&gt;
&lt;p&gt;Together, the three locally assembled Chery Super Hybrid SUVs now offer Pakistan’s largest Chery Super Hybrid SUV lineup across the C, D and E-SUV segments, reflecting one of the country’s fastest product introduction-to-customer delivery journeys.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/2911322607bb15a.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/2911322607bb15a.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Recognised globally as China’s most exported SUV model and trusted by more than one million users worldwide, the Chery Tiggo 7 PHEV combines world-class plug-in hybrid technology, intelligent safety and premium comfort in a globally proven platform. Built on Chery Super Hybrid (CSH), the SUV produces 342 horsepower and 525 Nm of torque, delivers up to 90 km of pure electric driving range and up to 1,200 km of combined driving range, while offering eight airbags, Level 2 Advanced Driver Assistance Systems (ADAS) and a 5-star safety rating, making it one of the safest and most technologically advanced SUVs in Pakistan’s C-segment.&lt;/p&gt;
&lt;p&gt;Speaking on the occasion, Master Auto Engineering CEO Samir Malik said: “Delivering on our commitments has always been our highest priority. Even amid global and local challenges, we fulfilled our delivery commitments for the Tiggo 8 PHEV and Tiggo 9 PHEV ahead of schedule, and we are now accelerating Chery Super Hybrid Tiggo 7 PHEV deliveries nationwide. The strong response to our Chery Super Hybrid lineup reflects the growing confidence customers have placed in Chery Master Pakistan and our technology. Following the GST increase, we chose to stand by our customers by absorbing most of the tax impact across our Chery Super Hybrid lineup, limiting the price adjustment passed on to customers. This reflects our long-term commitment to making advanced plug-in hybrid mobility more accessible while delivering the safety, comfort and peace of mind that define Chery’s ‘For Family’ philosophy.”&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/291132266169374.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/291132266169374.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The Customer Pricing Support Initiative remains available across Chery Master Pakistan’s entire Chery Super Hybrid lineup until July 31 on limited stock. Under the initiative, customers can secure their preferred model through full payment while Chery Master Pakistan absorbs most of the GST increase, with only 2-4 per cent of the impact passed on to customers.&lt;/p&gt;
&lt;p&gt;Master Auto Engineering, backed by Master Group’s more than six decades of industrial and automotive excellence, Chery Master Pakistan continues to strengthen its nationwide presence, with 10 dealerships currently in operation and plans to expand to 20 within the next six months, while remaining committed to delivering globally benchmarked products, advanced technology and a world-class ownership experience for Pakistani families.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/291132267085443.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/291132267085443.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Chery Master Pakistan continues to accelerate nationwide customer deliveries of the all-new Chery Super Hybrid Tiggo 7 PHEV, marking another significant milestone in the company’s rapid growth journey. Following the successful delivery of more than 120 Tiggo 7 PHEVs in June, the company has significantly ramped up production to meet strong customer demand, with over 200 customer vehicles now en route across Pakistan as July deliveries continue.</p>
<p>The accelerated production reflects Chery Master Pakistan’s commitment to fulfilling customer orders on schedule while maintaining the highest standards of quality, technology and customer experience.</p>
<p>The latest milestone further strengthens Chery Master Pakistan’s rapidly expanding Chery Super Hybrid portfolio, with Tiggo 7 PHEV joining Tiggo 8 PHEV and Tiggo 9 PHEV on Pakistani roads.</p>
<p>Together, the three locally assembled Chery Super Hybrid SUVs now offer Pakistan’s largest Chery Super Hybrid SUV lineup across the C, D and E-SUV segments, reflecting one of the country’s fastest product introduction-to-customer delivery journeys.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/2911322607bb15a.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/2911322607bb15a.webp'  alt='' /></picture></div>
        
    </figure>
<p>Recognised globally as China’s most exported SUV model and trusted by more than one million users worldwide, the Chery Tiggo 7 PHEV combines world-class plug-in hybrid technology, intelligent safety and premium comfort in a globally proven platform. Built on Chery Super Hybrid (CSH), the SUV produces 342 horsepower and 525 Nm of torque, delivers up to 90 km of pure electric driving range and up to 1,200 km of combined driving range, while offering eight airbags, Level 2 Advanced Driver Assistance Systems (ADAS) and a 5-star safety rating, making it one of the safest and most technologically advanced SUVs in Pakistan’s C-segment.</p>
<p>Speaking on the occasion, Master Auto Engineering CEO Samir Malik said: “Delivering on our commitments has always been our highest priority. Even amid global and local challenges, we fulfilled our delivery commitments for the Tiggo 8 PHEV and Tiggo 9 PHEV ahead of schedule, and we are now accelerating Chery Super Hybrid Tiggo 7 PHEV deliveries nationwide. The strong response to our Chery Super Hybrid lineup reflects the growing confidence customers have placed in Chery Master Pakistan and our technology. Following the GST increase, we chose to stand by our customers by absorbing most of the tax impact across our Chery Super Hybrid lineup, limiting the price adjustment passed on to customers. This reflects our long-term commitment to making advanced plug-in hybrid mobility more accessible while delivering the safety, comfort and peace of mind that define Chery’s ‘For Family’ philosophy.”</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/291132266169374.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/291132266169374.webp'  alt='' /></picture></div>
        
    </figure>
<p>The Customer Pricing Support Initiative remains available across Chery Master Pakistan’s entire Chery Super Hybrid lineup until July 31 on limited stock. Under the initiative, customers can secure their preferred model through full payment while Chery Master Pakistan absorbs most of the GST increase, with only 2-4 per cent of the impact passed on to customers.</p>
<p>Master Auto Engineering, backed by Master Group’s more than six decades of industrial and automotive excellence, Chery Master Pakistan continues to strengthen its nationwide presence, with 10 dealerships currently in operation and plans to expand to 20 within the next six months, while remaining committed to delivering globally benchmarked products, advanced technology and a world-class ownership experience for Pakistani families.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/291132267085443.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/291132267085443.webp'  alt='' /></picture></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2019211</guid>
      <pubDate>Wed, 29 Jul 2026 13:06:20 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/2911322607bb15a.webp" type="image/webp" medium="image" height="600" width="1000">
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      <title>A proud moment for Pakistan: Giga Group wins prestigious Luxury Lifestyle Awards 2026</title>
      <link>https://www.dawn.com/news/2018984/a-proud-moment-for-pakistan-giga-group-wins-prestigious-luxury-lifestyle-awards-2026</link>
      <description>&lt;p&gt;Pakistan’s real estate industry has reached another significant milestone on the international stage as &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.gigagroup.com/"&gt;Giga Group&lt;/a&gt; of Companies has been honoured at the &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://luxurylifestyleawards.com/experience/giga-group-lla-2026-real-estate-awards"&gt;Luxury Lifestyle Awards 2026&lt;/a&gt;, one of the world’s most respected programmes recognising excellence in luxury across multiple industries. The Group secured three distinguished accolades, including Best Luxury Real Estate Developer in Pakistan, Best Luxury High Rise Living for Goldcrest Views, and Best Luxury Commercial Development for Giga Mall. The recognition not only celebrates the company’s achievements but also reflects the growing global appreciation for Pakistan’s evolving luxury real estate sector.&lt;/p&gt;
&lt;p&gt;Over the past several decades, Pakistan’s property market has undergone a remarkable transformation. What was once largely defined by standalone residential schemes has steadily evolved into integrated urban developments that combine residential communities, commercial destinations, lifestyle experiences, hospitality, and long-term investment opportunities. Among the organisations contributing to this evolution, Giga Group has established itself as one of the country’s most influential developers by creating projects that extend beyond conventional construction to deliver complete urban ecosystems. Unlike traditional developments that focus primarily on selling residential or commercial space, Giga Group has consistently adopted a broader vision centred on creating communities where people can live, work, prosper, socialise, and invest within a single connected environment. This philosophy has become a defining characteristic of its developments and continues to shape its long-term approach towards urban planning.&lt;/p&gt;
&lt;p&gt;One of the projects recognised by the international jury is Goldcrest Views, an ambitious vertical community located within Downtown Giga, DHA 2 Islamabad. The development represents a new generation of luxury living in Pakistan. Designed to combine contemporary architecture with practical functionality, Goldcrest Views integrates smart-home technologies, premium residential amenities, landscaped recreational areas, rooftop leisure spaces, wellness facilities, and modern security systems into a comprehensive lifestyle destination.&lt;/p&gt;
&lt;p&gt;Rather than simply offering apartments, the development has been conceived as a community designed to enhance everyday living. Extensive lifestyle spaces, recreational facilities, family-oriented environments, and thoughtfully planned communal areas are intended to create an experience that extends well beyond the walls of individual residences. The project’s flexible investment structure and professional rental management services have also strengthened its appeal among overseas Pakistanis seeking secure long-term investment opportunities.&lt;/p&gt;
&lt;p&gt;The Luxury Lifestyle Awards also recognised &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://thegigamall.com/"&gt;Giga Mall&lt;/a&gt; as Pakistan’s Best Luxury Commercial Development. Since its inauguration, Giga Mall has become far more than a retail destination. Strategically located along the historic GT Road corridor, part of the ancient Silk Route, the development has transformed the surrounding area into one of the capital region’s most vibrant commercial and lifestyle hubs. Housing more than 300 national and international brands alongside restaurants, entertainment venues, financial services, and family attractions, Giga Mall has established itself as a destination where commerce and community intersect. Its affiliation as &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.wtca.org/world-trade-center-islamabad"&gt;World Trade Center Islamabad&lt;/a&gt; further strengthens its international profile, connecting the development with a prestigious global network dedicated to promoting trade, investment, and business collaboration. With the historic launch of Giga Boutique Mall that is connected with Giga Mall through the famous Sky Walk Bridge and Giga Mall Extension near completion, this commercial ecosystem will become the largest lifestyle and tourist destination in the world.&lt;/p&gt;
&lt;p&gt;The company’s vision extends beyond individual projects. Across its portfolio, Giga Group continues to pursue an integrated development model where residential, commercial, hospitality, and lifestyle components complement one another to create sustainable urban environments. This approach reflects changing consumer expectations, where convenience, accessibility, quality of life, and long-term value have become equally important considerations for homeowners and investors alike. The international recognition received at the Luxury Lifestyle Awards 2026 also carries broader significance for Pakistan. With this achievement Giga Group proved that it’s the top real estate developer in Pakistan - specially when it comes to vertical development. For investors, homeowners, and industry observers, these awards serve as an independent endorsement of a development philosophy focused on quality, innovation, and continuous improvement. They also reinforce growing confidence in Pakistan’s ability to deliver world-class real estate capable of attracting both domestic and international interest. As Pakistan’s cities continue to expand and urban lifestyles evolve, developments that successfully integrate living, retail, leisure, and investment opportunities are expected to define the next chapter of the country’s real estate landscape. Giga Group’s international success is therefore more than a corporate achievement; it represents a proud moment for Pakistan and an encouraging signal that the nation’s property sector is earning the recognition it deserves on the global stage.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Giga Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Pakistan’s real estate industry has reached another significant milestone on the international stage as <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.gigagroup.com/">Giga Group</a> of Companies has been honoured at the <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://luxurylifestyleawards.com/experience/giga-group-lla-2026-real-estate-awards">Luxury Lifestyle Awards 2026</a>, one of the world’s most respected programmes recognising excellence in luxury across multiple industries. The Group secured three distinguished accolades, including Best Luxury Real Estate Developer in Pakistan, Best Luxury High Rise Living for Goldcrest Views, and Best Luxury Commercial Development for Giga Mall. The recognition not only celebrates the company’s achievements but also reflects the growing global appreciation for Pakistan’s evolving luxury real estate sector.</p>
<p>Over the past several decades, Pakistan’s property market has undergone a remarkable transformation. What was once largely defined by standalone residential schemes has steadily evolved into integrated urban developments that combine residential communities, commercial destinations, lifestyle experiences, hospitality, and long-term investment opportunities. Among the organisations contributing to this evolution, Giga Group has established itself as one of the country’s most influential developers by creating projects that extend beyond conventional construction to deliver complete urban ecosystems. Unlike traditional developments that focus primarily on selling residential or commercial space, Giga Group has consistently adopted a broader vision centred on creating communities where people can live, work, prosper, socialise, and invest within a single connected environment. This philosophy has become a defining characteristic of its developments and continues to shape its long-term approach towards urban planning.</p>
<p>One of the projects recognised by the international jury is Goldcrest Views, an ambitious vertical community located within Downtown Giga, DHA 2 Islamabad. The development represents a new generation of luxury living in Pakistan. Designed to combine contemporary architecture with practical functionality, Goldcrest Views integrates smart-home technologies, premium residential amenities, landscaped recreational areas, rooftop leisure spaces, wellness facilities, and modern security systems into a comprehensive lifestyle destination.</p>
<p>Rather than simply offering apartments, the development has been conceived as a community designed to enhance everyday living. Extensive lifestyle spaces, recreational facilities, family-oriented environments, and thoughtfully planned communal areas are intended to create an experience that extends well beyond the walls of individual residences. The project’s flexible investment structure and professional rental management services have also strengthened its appeal among overseas Pakistanis seeking secure long-term investment opportunities.</p>
<p>The Luxury Lifestyle Awards also recognised <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://thegigamall.com/">Giga Mall</a> as Pakistan’s Best Luxury Commercial Development. Since its inauguration, Giga Mall has become far more than a retail destination. Strategically located along the historic GT Road corridor, part of the ancient Silk Route, the development has transformed the surrounding area into one of the capital region’s most vibrant commercial and lifestyle hubs. Housing more than 300 national and international brands alongside restaurants, entertainment venues, financial services, and family attractions, Giga Mall has established itself as a destination where commerce and community intersect. Its affiliation as <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.wtca.org/world-trade-center-islamabad">World Trade Center Islamabad</a> further strengthens its international profile, connecting the development with a prestigious global network dedicated to promoting trade, investment, and business collaboration. With the historic launch of Giga Boutique Mall that is connected with Giga Mall through the famous Sky Walk Bridge and Giga Mall Extension near completion, this commercial ecosystem will become the largest lifestyle and tourist destination in the world.</p>
<p>The company’s vision extends beyond individual projects. Across its portfolio, Giga Group continues to pursue an integrated development model where residential, commercial, hospitality, and lifestyle components complement one another to create sustainable urban environments. This approach reflects changing consumer expectations, where convenience, accessibility, quality of life, and long-term value have become equally important considerations for homeowners and investors alike. The international recognition received at the Luxury Lifestyle Awards 2026 also carries broader significance for Pakistan. With this achievement Giga Group proved that it’s the top real estate developer in Pakistan - specially when it comes to vertical development. For investors, homeowners, and industry observers, these awards serve as an independent endorsement of a development philosophy focused on quality, innovation, and continuous improvement. They also reinforce growing confidence in Pakistan’s ability to deliver world-class real estate capable of attracting both domestic and international interest. As Pakistan’s cities continue to expand and urban lifestyles evolve, developments that successfully integrate living, retail, leisure, and investment opportunities are expected to define the next chapter of the country’s real estate landscape. Giga Group’s international success is therefore more than a corporate achievement; it represents a proud moment for Pakistan and an encouraging signal that the nation’s property sector is earning the recognition it deserves on the global stage.</p>
<hr />
<p><em>This content is an advertorial by Giga Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2018984</guid>
      <pubDate>Tue, 28 Jul 2026 14:52:08 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/28141948e5f7c2b.webp" type="image/webp" medium="image" height="1080" width="1920">
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      <title>K&amp;N's SmartCooking Recipes: Sausage and Pepper Rice</title>
      <link>https://www.dawn.com/news/2018975/kampns-smartcooking-recipes-sausage-and-pepper-rice</link>
      <description>&lt;p&gt;&lt;a href="https://images.dawn.com/news/1195483"&gt;https://images.dawn.com/news/1195483&lt;/a&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="https://images.dawn.com/news/1195483">https://images.dawn.com/news/1195483</a></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2018975</guid>
      <pubDate>Tue, 28 Jul 2026 13:30:27 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/07/281329256731ef8.webp" type="image/webp" medium="image" height="720" width="1200">
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      <title>Chery Master stands by its customers with Sales Tax relief across its PHEV lineup, save up to Rs1.5 million</title>
      <link>https://www.dawn.com/news/2017761/chery-master-stands-by-its-customers-with-sales-tax-relief-across-its-phev-lineup-save-up-to-rs15-million</link>
      <description>&lt;p&gt;Master Auto Engineering (MAE), a company of Master Group of Industries and the official manufacturer and distributor of Chery vehicles in Pakistan, has announced measures to relieve the impact of the recently revised Sales Tax (ST) for customers purchasing its locally assembled Chery Super Hybrid (CSH) lineup until July 31, 2026.&lt;/p&gt;
&lt;p&gt;The decision reflects MAE’s commitment to facilitating customers while supporting Pakistan’s transition towards New Energy Vehicles (NEVs). The measure applies across MAE’s locally assembled Chery Super Hybrid Tiggo lineup, reaffirming MAE’s commitment to making intelligent new energy mobility more accessible for Pakistani families while accelerating the adoption of cleaner mobility solutions.&lt;/p&gt;
&lt;p&gt;Powered by Chery Super Hybrid (CSH), recognised as the world’s best plug-in hybrid technology, Chery’s locally assembled plug-in hybrid lineup delivers Pakistan’s longest-range plug-in hybrid experience, offering up to 170 km of pure electric driving range and up to 1,400 km of combined driving range.&lt;/p&gt;
&lt;p&gt;By combining the benefits of electric mobility with the confidence and convenience of conventional driving, helping reduce fuel dependency, everyday running costs and range anxiety, Chery Super Hybrid offers a practical pathway towards cleaner mobility for Pakistani families, particularly as the country’s EV infrastructure continues to evolve.&lt;/p&gt;
&lt;p&gt;Since introducing Chery in Pakistan, MAE has remained committed to strengthening the country’s automotive landscape through continued investment in local manufacturing, advanced production capabilities, employment generation and nationwide dealership network expansion.&lt;/p&gt;
&lt;p&gt;With more than 60 acre manufacturing facility, a nationwide network of 10 dealerships and plans to expand to 20 dealerships within the next six months, the company continues to contribute towards industrial development, technology transfer and long-term economic growth while expanding access to advanced mobility solutions.&lt;/p&gt;
&lt;p&gt;Speaking on the occasion, Master Auto Engineering CEO Samir Malik said: “At MAE, our customers have always been at the heart of every decision we make. The measures introduced to ease the impact of the revised Sales Tax reflect our long-term commitment to making the world’s most advanced new energy vehicles more accessible while accelerating Pakistan’s transition towards New Energy Vehicles. Through Chery Super Hybrid, we will continue investing in local manufacturing, innovation and customer-focused initiatives that deliver greater value and sustainable mobility for Pakistani families.”&lt;/p&gt;
&lt;p&gt;With Pakistan’s largest and highest selling locally assembled plug-in hybrid SUV lineup, expanding local manufacturing capabilities and a rapidly growing nationwide dealership network, MAE remains committed to delivering globally advanced mobility solutions that create long-term value for Pakistani families while supporting the continued growth and transformation of Pakistan’s automotive industry.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/231208313f61e64.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/231208313f61e64.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Master Auto Engineering (MAE), a company of Master Group of Industries and the official manufacturer and distributor of Chery vehicles in Pakistan, has announced measures to relieve the impact of the recently revised Sales Tax (ST) for customers purchasing its locally assembled Chery Super Hybrid (CSH) lineup until July 31, 2026.</p>
<p>The decision reflects MAE’s commitment to facilitating customers while supporting Pakistan’s transition towards New Energy Vehicles (NEVs). The measure applies across MAE’s locally assembled Chery Super Hybrid Tiggo lineup, reaffirming MAE’s commitment to making intelligent new energy mobility more accessible for Pakistani families while accelerating the adoption of cleaner mobility solutions.</p>
<p>Powered by Chery Super Hybrid (CSH), recognised as the world’s best plug-in hybrid technology, Chery’s locally assembled plug-in hybrid lineup delivers Pakistan’s longest-range plug-in hybrid experience, offering up to 170 km of pure electric driving range and up to 1,400 km of combined driving range.</p>
<p>By combining the benefits of electric mobility with the confidence and convenience of conventional driving, helping reduce fuel dependency, everyday running costs and range anxiety, Chery Super Hybrid offers a practical pathway towards cleaner mobility for Pakistani families, particularly as the country’s EV infrastructure continues to evolve.</p>
<p>Since introducing Chery in Pakistan, MAE has remained committed to strengthening the country’s automotive landscape through continued investment in local manufacturing, advanced production capabilities, employment generation and nationwide dealership network expansion.</p>
<p>With more than 60 acre manufacturing facility, a nationwide network of 10 dealerships and plans to expand to 20 dealerships within the next six months, the company continues to contribute towards industrial development, technology transfer and long-term economic growth while expanding access to advanced mobility solutions.</p>
<p>Speaking on the occasion, Master Auto Engineering CEO Samir Malik said: “At MAE, our customers have always been at the heart of every decision we make. The measures introduced to ease the impact of the revised Sales Tax reflect our long-term commitment to making the world’s most advanced new energy vehicles more accessible while accelerating Pakistan’s transition towards New Energy Vehicles. Through Chery Super Hybrid, we will continue investing in local manufacturing, innovation and customer-focused initiatives that deliver greater value and sustainable mobility for Pakistani families.”</p>
<p>With Pakistan’s largest and highest selling locally assembled plug-in hybrid SUV lineup, expanding local manufacturing capabilities and a rapidly growing nationwide dealership network, MAE remains committed to delivering globally advanced mobility solutions that create long-term value for Pakistani families while supporting the continued growth and transformation of Pakistan’s automotive industry.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/231208313f61e64.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/231208313f61e64.webp'  alt='' /></picture></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by</em> <em>Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017761</guid>
      <pubDate>Thu, 23 Jul 2026 12:51:16 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/23120739472917f.webp" type="image/webp" medium="image" height="600" width="1000">
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      <title>Where farmers meet corporate capital: How Savak is building Pakistan's climate asset pipeline</title>
      <link>https://www.dawn.com/news/2017290/where-farmers-meet-corporate-capital-how-savak-is-building-pakistans-climate-asset-pipeline</link>
      <description>&lt;p&gt;If corporate Pakistan is looking for measurable climate action beyond another plantation drive, &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/"&gt;Savak&lt;/a&gt; is worth watching.&lt;/p&gt;
&lt;p&gt;For years, companies have funded trees, awareness campaigns and rural support through CSR. Much of this has been sincere. But CSR is limited by design: annual, finite and usually spent once. It can support communities, but it rarely creates a mechanism through which capital returns, recycles and expands into the next community. Pakistan’s climate challenge now requires projects that serve communities and can also become credible assets for corporate and institutional capital.&lt;/p&gt;
&lt;p&gt;That is the gap Savak has been created to address. Built by &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resourcesfuture.com/"&gt;Resources Future&lt;/a&gt;, Savak is a community agroforestry platform designed to turn smallholder farmer participation into investment-ready climate assets. It brings together farmers, land, fruit-bearing trees, digital monitoring, carbon project development and private capital into one disciplined system.&lt;/p&gt;
&lt;p&gt;Savak’s first activation is in Mirpurkhas, Sindh, covering approximately 540 acres across 23 farmers. Farmers are being supported to establish mango, chikoo, jamun and lemon orchards, selected for local suitability, income potential and long-term carbon sequestration. The aim is not simply to plant trees. It is to build productive orchards that improve livelihoods by 3x while creating a future carbon credit asset capable of attracting commercial capital.&lt;/p&gt;
    &lt;figure class='media  w-full sm:w-full  media--center  ' data-original-src='https://i.dawn.com/large/2026/07/211927393fdbf20.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/211927393fdbf20.webp'  alt=' Farmers lining the land prior to sapling plantation, in Village Jameel Ahmed Dal, Mirpurkhas. ' /&gt;&lt;/picture&gt;&lt;/div&gt;
        &lt;figcaption class='media__caption  '&gt;Farmers lining the land prior to sapling plantation, in Village Jameel Ahmed Dal, Mirpurkhas.&lt;/figcaption&gt;
    &lt;/figure&gt;
&lt;p&gt;This distinction matters for corporates. A tree becomes valuable in carbon market terms only if it survives, grows, is monitored and can demonstrate measurable outcomes. The same orchard can be a short-lived development activity or a credible climate asset. The difference lies in governance, farmer incentives, verification, data and discipline.&lt;/p&gt;
&lt;p&gt;Most plantation campaigns stop at distribution. Savak starts there.&lt;/p&gt;
&lt;p&gt;Savak works with communities over the long term: forming farmer groups, supporting orchard establishment, maintaining digital records, monitoring tree survival and building transparent benefit-sharing systems. The digital dashboard records every farmer interaction, including GIS analysis, land suitability assessments, and flood and drought risk modelling of every farmer plot. For corporate sustainability teams, this converts intention into evidence: where the asset is, who is participating, what has been screened and how the project is progressing.&lt;/p&gt;
    &lt;figure class='media  w-full sm:w-full  media--center    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/21193207de9ba4c.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/21193207de9ba4c.webp'  alt=' The Savak team in consultation with a local farmer in Mirpurkhas Sindh, discussing what agronomy support farmers need. ' /&gt;&lt;/picture&gt;&lt;/div&gt;
        &lt;figcaption class='media__caption  '&gt;The Savak team in consultation with a local farmer in Mirpurkhas Sindh, discussing what agronomy support farmers need.&lt;/figcaption&gt;
    &lt;/figure&gt;
&lt;p&gt;This is where Savak becomes commercially relevant. Traditional CSR can help, but it cannot be the only answer. A corporate that spends once may create one-time impact. A corporate that participates in a carbon-linked structure can help develop an asset that may recover value as carbon credits mature, and that value can potentially be recycled into additional communities. Savak is therefore trying to shift climate participation from one-off funding to a repeatable pipeline that expands service delivery to farmers.&lt;/p&gt;
&lt;p&gt;To make participation simple, Savak is offering defined &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/investment-packages"&gt;corporate participation packages&lt;/a&gt;: Rs. 2.5 million for Silver, Rs. 5 million for Gold and Rs. 10 million for Platinum. These packages are designed for corporates seeking a clear entry point into Savak’s future carbon credit pipeline. They are not issued offsets today and should not be treated as carbon-neutrality claims. They are future participation routes, subject to project development, validation, verification, issuance and applicable market rules.&lt;/p&gt;
&lt;p&gt;Each package gives corporates a clearer sense of what to expect: defined participation economics, structured project updates, MRV evidence and reporting that can support sustainability, investment committee and board-level conversations. As Pakistan’s Green Taxonomy and ESG disclosure expectations evolve, corporates will increasingly need projects that can show traceable climate and community outcomes. Savak has been built with that evidence requirement in mind.&lt;/p&gt;
&lt;p&gt;The first orchards are taking shape. The next challenge is to attract capital, which is willing to help build Pakistan’s first nationwide pipeline of investment-grade agroforestry projects. If you are part of a corporate sustainability or strategy team, Savak is now open for early conversations. Request a live demo, review the participation packages, and see how every farmer interaction is being digitized into a transparent climate asset pathway.&lt;/p&gt;
&lt;p&gt;Find out more at &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/investment-packages"&gt;https://savak.resourcesfuture.com/investment-packages&lt;/a&gt; or reach the Savak team at &lt;a href="mailto:savak@resourcesfuture.com"&gt;savak@resourcesfuture.com&lt;/a&gt;.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; Savak &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>If corporate Pakistan is looking for measurable climate action beyond another plantation drive, <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/">Savak</a> is worth watching.</p>
<p>For years, companies have funded trees, awareness campaigns and rural support through CSR. Much of this has been sincere. But CSR is limited by design: annual, finite and usually spent once. It can support communities, but it rarely creates a mechanism through which capital returns, recycles and expands into the next community. Pakistan’s climate challenge now requires projects that serve communities and can also become credible assets for corporate and institutional capital.</p>
<p>That is the gap Savak has been created to address. Built by <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resourcesfuture.com/">Resources Future</a>, Savak is a community agroforestry platform designed to turn smallholder farmer participation into investment-ready climate assets. It brings together farmers, land, fruit-bearing trees, digital monitoring, carbon project development and private capital into one disciplined system.</p>
<p>Savak’s first activation is in Mirpurkhas, Sindh, covering approximately 540 acres across 23 farmers. Farmers are being supported to establish mango, chikoo, jamun and lemon orchards, selected for local suitability, income potential and long-term carbon sequestration. The aim is not simply to plant trees. It is to build productive orchards that improve livelihoods by 3x while creating a future carbon credit asset capable of attracting commercial capital.</p>
    <figure class='media  w-full sm:w-full  media--center  ' data-original-src='https://i.dawn.com/large/2026/07/211927393fdbf20.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/211927393fdbf20.webp'  alt=' Farmers lining the land prior to sapling plantation, in Village Jameel Ahmed Dal, Mirpurkhas. ' /></picture></div>
        <figcaption class='media__caption  '>Farmers lining the land prior to sapling plantation, in Village Jameel Ahmed Dal, Mirpurkhas.</figcaption>
    </figure>
<p>This distinction matters for corporates. A tree becomes valuable in carbon market terms only if it survives, grows, is monitored and can demonstrate measurable outcomes. The same orchard can be a short-lived development activity or a credible climate asset. The difference lies in governance, farmer incentives, verification, data and discipline.</p>
<p>Most plantation campaigns stop at distribution. Savak starts there.</p>
<p>Savak works with communities over the long term: forming farmer groups, supporting orchard establishment, maintaining digital records, monitoring tree survival and building transparent benefit-sharing systems. The digital dashboard records every farmer interaction, including GIS analysis, land suitability assessments, and flood and drought risk modelling of every farmer plot. For corporate sustainability teams, this converts intention into evidence: where the asset is, who is participating, what has been screened and how the project is progressing.</p>
    <figure class='media  w-full sm:w-full  media--center    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/21193207de9ba4c.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/21193207de9ba4c.webp'  alt=' The Savak team in consultation with a local farmer in Mirpurkhas Sindh, discussing what agronomy support farmers need. ' /></picture></div>
        <figcaption class='media__caption  '>The Savak team in consultation with a local farmer in Mirpurkhas Sindh, discussing what agronomy support farmers need.</figcaption>
    </figure>
<p>This is where Savak becomes commercially relevant. Traditional CSR can help, but it cannot be the only answer. A corporate that spends once may create one-time impact. A corporate that participates in a carbon-linked structure can help develop an asset that may recover value as carbon credits mature, and that value can potentially be recycled into additional communities. Savak is therefore trying to shift climate participation from one-off funding to a repeatable pipeline that expands service delivery to farmers.</p>
<p>To make participation simple, Savak is offering defined <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/investment-packages">corporate participation packages</a>: Rs. 2.5 million for Silver, Rs. 5 million for Gold and Rs. 10 million for Platinum. These packages are designed for corporates seeking a clear entry point into Savak’s future carbon credit pipeline. They are not issued offsets today and should not be treated as carbon-neutrality claims. They are future participation routes, subject to project development, validation, verification, issuance and applicable market rules.</p>
<p>Each package gives corporates a clearer sense of what to expect: defined participation economics, structured project updates, MRV evidence and reporting that can support sustainability, investment committee and board-level conversations. As Pakistan’s Green Taxonomy and ESG disclosure expectations evolve, corporates will increasingly need projects that can show traceable climate and community outcomes. Savak has been built with that evidence requirement in mind.</p>
<p>The first orchards are taking shape. The next challenge is to attract capital, which is willing to help build Pakistan’s first nationwide pipeline of investment-grade agroforestry projects. If you are part of a corporate sustainability or strategy team, Savak is now open for early conversations. Request a live demo, review the participation packages, and see how every farmer interaction is being digitized into a transparent climate asset pathway.</p>
<p>Find out more at <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://savak.resourcesfuture.com/investment-packages">https://savak.resourcesfuture.com/investment-packages</a> or reach the Savak team at <a href="mailto:savak@resourcesfuture.com">savak@resourcesfuture.com</a>.</p>
<hr />
<p><em>This content is an advertorial by</em> Savak <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017290</guid>
      <pubDate>Wed, 22 Jul 2026 12:22:09 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/2119274157547ba.webp" type="image/webp" medium="image" height="1200" width="2500">
        <media:thumbnail url="https://i.dawn.com/thumbnail/2026/07/2119274157547ba.webp"/>
        <media:title/>
      </media:content>
    </item>
    <item xmlns:default="http://purl.org/rss/1.0/modules/content/">
      <title>How Hotel Grandiose mattress brings hotel-like luxury sleep home</title>
      <link>https://www.dawn.com/news/2017289/how-hotel-grandiose-mattress-brings-hotel-like-luxury-sleep-home</link>
      <description>&lt;p&gt;Luxury is often presented as something immediately visible: polished surfaces, generous scale and carefully chosen materials.&lt;/p&gt;
&lt;p&gt;In the bedroom, however, the most meaningful form of luxury is usually felt rather than seen. It is the ease of settling into bed, the absence of unnecessary disturbance and the sense that the room supports rest without demanding attention.&lt;/p&gt;
&lt;p&gt;This is part of what makes a memorable hotel stay feel so restorative. The room may be beautifully designed, but it is often the bed that leaves the strongest impression. Its height, softness, support and overall sense of ease create a feeling that everyday concerns have briefly been set aside.&lt;/p&gt;
&lt;p&gt;Celeste Hotel Grandiose takes this quieter approach. Its hybrid construction combines memory foam, latex, high-density foam and a Double Pocket Spring system with 1,400 individually pocketed springs beneath a neatly finished Euro Top. The intention is not simply to recreate the appearance of a hotel bed, but to bring some of its ease, generosity and considered support into the home.&lt;/p&gt;
&lt;p&gt;For anyone considering a &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"&gt;&lt;u&gt;luxury spring mattress in Pakistan&lt;/u&gt;&lt;/a&gt;, the following seven qualities help explain its appeal.&lt;/p&gt;
&lt;h2&gt;&lt;a id="1-it-creates-a-sense-of-arrival-at-the-end-of-the-day" href="#1-it-creates-a-sense-of-arrival-at-the-end-of-the-day" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;1. It Creates a Sense of Arrival at the End of the Day&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;There is a particular pleasure in entering a bedroom that feels settled.&lt;/p&gt;
&lt;p&gt;The bed appears inviting, the surface feels generous and the room seems to encourage a slower pace. This feeling is often associated with well-designed hotels, where the bed is arranged to provide a clear sense of retreat.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose draws on that experience through its 17-inch depth, integrated Euro Top and layered surface. The mattress has enough presence to make the bed feel complete, but its design remains controlled rather than overly decorative.&lt;/p&gt;
&lt;p&gt;This visual weight can give the bedroom a stronger sense of purpose. Instead of appearing as a collection of furniture, the room begins to feel organised around rest.&lt;/p&gt;
&lt;p&gt;The effect is subtle but important. A mattress does not need to dominate the interior to shape it. Its scale, finish and proportion can create a sense of calm before the sleeper has even settled into bed.&lt;/p&gt;
&lt;p&gt;The Circular Knitted Fabric covering adds to this impression. Its soft, gently adaptive surface gives the mattress a polished finish while allowing it to move naturally with the layers underneath.&lt;/p&gt;
&lt;p&gt;This is where the idea of hotel-like luxury becomes meaningful. It is not about copying a hotel room exactly. It is about creating the same feeling of arrival: the sense that the day is over, the room is ready and rest can begin.&lt;/p&gt;
&lt;p&gt;For those seeking a luxury mattress that also contributes to the character of the room, this sense of balance can be just as important as comfort itself.&lt;/p&gt;
&lt;h2&gt;&lt;a id="2-its-softness-feels-measured" href="#2-its-softness-feels-measured" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;2. Its Softness Feels Measured&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A luxury mattress is often expected to feel soft, but softness can be interpreted in many ways.&lt;/p&gt;
&lt;p&gt;Some mattresses allow the body to sink deeply. Others provide only a lightly cushioned surface. Hotel Grandiose takes a more measured position between the two.&lt;/p&gt;
&lt;p&gt;Its Euro Top, Plush HD Foam and plush comfort layers create an inviting first impression, while the memory foam responds to the body’s heat and pressure. The latex layers introduce a little more resilience, helping the mattress contour gently without creating an excessive sinking sensation.&lt;/p&gt;
&lt;p&gt;Beneath these materials, the spring systems and Extra Firm High-Density Orthopedic Layer provide a steadier foundation, preventing the deeply cushioned surface from feeling unstable.&lt;/p&gt;
&lt;p&gt;This produces a type of softness that feels controlled. The body is cushioned, but not lost within the mattress.&lt;/p&gt;
&lt;p&gt;The combination is described as Super Plush Support. While the upper layers create a soft and indulgent surface, the deeper structure continues to support the body and help maintain natural spinal alignment.&lt;/p&gt;
&lt;p&gt;That balance is one of the reasons hotel beds can feel distinctive. They are often soft enough to feel indulgent, yet structured enough to remain supportive through the night. Hotel Grandiose follows a similar principle, offering a surface that feels generous without becoming overly yielding.&lt;/p&gt;
&lt;p&gt;For those comparing options for the &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"&gt;&lt;u&gt;best spring mattress in Pakistan&lt;/u&gt;&lt;/a&gt;, this distinction is worth considering. A mattress should feel pleasant when first tested, but it should also remain supportive after several hours.&lt;/p&gt;
&lt;p&gt;This balance between gentle cushioning and dependable structure is one of the qualities that separates a thoughtfully designed luxury spring mattress from a surface that simply feels soft.&lt;/p&gt;
&lt;h2&gt;&lt;a id="3-it-responds-to-the-body-in-smaller-movements" href="#3-it-responds-to-the-body-in-smaller-movements" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;3. It Responds to the Body in Smaller Movements&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The way a mattress responds to pressure can influence how natural it feels.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose contains 1,400 individually pocketed springs within its Double Pocket Spring system, composed of Micro Pocket Coils and larger King Kong Pocket Coils. Because each spring is individually wrapped, it can move independently rather than reacting as part of one connected unit.&lt;/p&gt;
&lt;p&gt;The Micro Pocket Coils provide a more detailed response closer to the body, allowing individual areas of the surface to adjust more precisely to pressure. The shoulder may settle differently from the hips, while lighter parts of the body receive less compression.&lt;/p&gt;
&lt;p&gt;The larger King Kong Pocket Coils beneath them provide a stronger and more stable spring foundation. They are designed to add resilience, durability and deeper support without removing the responsiveness of the upper spring layer.&lt;/p&gt;
&lt;p&gt;Together, the 1,400 pocketed springs form part of the mattress’s Multi-Level Support System. Each level performs a different role, moving from softer contouring near the surface to greater stability deeper within the mattress.&lt;/p&gt;
&lt;p&gt;The experience is more nuanced than a traditional spring mattress, where movement in one area may affect the entire surface.&lt;/p&gt;
&lt;p&gt;For couples, this can also mean less disturbance when one person changes position. The memory foam helps absorb movement, while the individually wrapped coils respond more locally instead of transferring every adjustment across the bed.&lt;/p&gt;
&lt;p&gt;The bed remains shared, but each side responds with greater independence.&lt;/p&gt;
&lt;p&gt;This reduced sense of interruption is central to hotel-like sleep. A refined hotel bed does not only feel plush; it also feels calm. Movement is less noticeable, the surface feels stable and the sleeper is less aware of what is happening on the other side of the mattress.&lt;/p&gt;
&lt;p&gt;This more individual response is especially relevant for those looking for the &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/"&gt;&lt;u&gt;best spring mattress&lt;/u&gt;&lt;/a&gt; for a shared bedroom, where support and reduced movement both matter.&lt;/p&gt;
&lt;h2&gt;&lt;a id="4-it-allows-the-body-to-change-position-with-ease" href="#4-it-allows-the-body-to-change-position-with-ease" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;4. It Allows the Body to Change Position With Ease&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Sleep is not still.&lt;/p&gt;
&lt;p&gt;Most people turn, stretch or shift position several times during the night. A mattress should accommodate this movement rather than making the sleeper feel held in place.&lt;/p&gt;
&lt;p&gt;Memory foam can offer close contouring, but it may sometimes respond more slowly. Latex behaves differently, returning to shape more quickly and adding a subtle sense of lift.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose combines memory foam with multiple latex layers, allowing the body to feel gently contoured while retaining freedom of movement.&lt;/p&gt;
&lt;p&gt;The latex helps distribute body weight across the mattress and reduces concentrated pressure around areas such as the shoulders, back and hips. Its responsive quality also prevents the surface from feeling excessively enveloping.&lt;/p&gt;
&lt;p&gt;The 1,400 individually pocketed springs underneath respond as weight shifts from one area to another, helping the surface adapt without becoming rigid. The Micro Pocket Coils react more closely to smaller pressure changes, while the King Kong Pocket Coils preserve the mattress’s deeper stability.&lt;/p&gt;
&lt;p&gt;This may be particularly useful for sleepers who move between their back and side, or for couples with different sleeping styles.&lt;/p&gt;
&lt;p&gt;The mattress does not attempt to force the body into one position. Instead, its hybrid construction provides a stable setting in which movement feels natural.&lt;/p&gt;
&lt;p&gt;This ease is another quality often associated with a well-made hotel bed. The sleeper feels cushioned, but not restricted. Turning over does not require effort, and the surface adjusts without losing its sense of composure.&lt;/p&gt;
&lt;p&gt;That adaptable character is often what people expect when choosing a refined luxury spring mattress in Pakistan.&lt;/p&gt;
&lt;h2&gt;&lt;a id="5-it-considers-the-atmosphere-around-sleep" href="#5-it-considers-the-atmosphere-around-sleep" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;5. It Considers the Atmosphere Around Sleep&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A bedroom is not experienced through softness alone.&lt;/p&gt;
&lt;p&gt;Temperature, freshness and airflow all shape how restful the space feels. A surface that holds too much warmth can interrupt sleep even when its firmness feels right.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose uses breathable Circular Knitted Fabric and a pocket spring structure that leaves open space within the mattress. This allows air to circulate more freely than it would through a completely solid construction.&lt;/p&gt;
&lt;p&gt;Air can move between the 1,400 individually wrapped springs and through the internal spring layers, helping the mattress feel less enclosed during prolonged rest.&lt;/p&gt;
&lt;p&gt;These details are especially relevant in a warm climate. Buyers searching for a luxury spring mattress in Pakistan often focus on appearance and firmness, but breathability can be equally important to everyday comfort.&lt;/p&gt;
&lt;p&gt;The mattress also incorporates Fresh Guard Technology, designed to support a cleaner and fresher sleep surface. Its antimicrobial and odour-neutralising properties help discourage the growth of bacteria, mould and mildew while reducing odours associated with moisture and perspiration.&lt;/p&gt;
&lt;p&gt;Fresh Guard Technology also offers protection against dust mites and common allergens, adding a practical layer of hygiene to the hotel-inspired experience.&lt;/p&gt;
&lt;p&gt;The aim is not to create an artificial cooling effect. It is to allow the mattress to feel more breathable, fresh and suited to prolonged rest.&lt;/p&gt;
&lt;p&gt;This contributes to the hotel-like experience in a quieter way. A memorable hotel bed often feels airy, clean and carefully prepared. The impression comes not from one dramatic feature, but from several small details working together to make the sleep environment feel more considered.&lt;/p&gt;
&lt;p&gt;For anyone comparing the &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"&gt;&lt;u&gt;best spring mattress in Pakistan&lt;/u&gt;&lt;/a&gt;, this attention to airflow and freshness may be as meaningful as the mattress’s visual finish.&lt;/p&gt;
&lt;h2&gt;&lt;a id="6-its-design-feels-finished-without-feeling-decorative" href="#6-its-design-feels-finished-without-feeling-decorative" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;6. Its Design Feels Finished Without Feeling Decorative&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;Luxury design often becomes more convincing when unnecessary detail is removed.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose uses a Euro Top that is built neatly into the mattress, creating a clean edge and a more tailored profile. Unlike a loosely attached pillow top, the Euro Top is integrated into the overall construction, allowing the cushioned surface to remain visually composed.&lt;/p&gt;
&lt;p&gt;The surface appears generous, but the form remains orderly.&lt;/p&gt;
&lt;p&gt;This makes the mattress easier to integrate into different bedroom styles. It can sit comfortably within a classic interior, a contemporary room or a more minimal setting because its visual character comes from proportion rather than ornament.&lt;/p&gt;
&lt;p&gt;Its 17-inch depth gives it presence, while the controlled finish prevents it from appearing bulky or overdesigned.&lt;/p&gt;
&lt;p&gt;The Circular Knitted Fabric further contributes to the tailored appearance. It adapts to the movements and contours of the mattress while maintaining a smooth and refined surface.&lt;/p&gt;
&lt;p&gt;This balance matters because the mattress remains visible even after bedding is added. Its height influences the line of the bed, the relationship with the headboard and the overall scale of the room.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose therefore contributes to the interior in a restrained way. It supports the design rather than competing with it.&lt;/p&gt;
&lt;p&gt;This is another area where its hotel inspiration feels relevant. The most refined hotel bedrooms rarely rely on excessive decoration. Their sense of luxury comes from clean lines, balanced proportions, generous bedding and a bed that looks complete without appearing overdesigned.&lt;/p&gt;
&lt;p&gt;This quiet visual confidence suits those who want a luxury mattress to feel refined without becoming overly decorative or attention-seeking.&lt;/p&gt;
&lt;h2&gt;&lt;a id="7-its-value-is-intended-to-unfold-over-time" href="#7-its-value-is-intended-to-unfold-over-time" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;7. Its Value Is Intended to Unfold Over Time&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;A mattress is not a purchase that should be judged only in the first week.&lt;/p&gt;
&lt;p&gt;Its real value becomes clear after repeated use: whether it continues to feel stable, whether the surface retains its shape and whether the support remains consistent.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose uses high-density foam layers, a reinforced Double Pocket Spring system with 1,400 individually pocketed springs and THT Spring Technology designed to strengthen the durability and resilience of the mattress.&lt;/p&gt;
&lt;p&gt;The Triple Heat Treated springs are designed to provide stronger, longer-lasting support. The larger King Kong Pocket Coils add further stability, while the Extra Firm High-Density Orthopedic Layer helps preserve a dependable foundation beneath the softer upper layers.&lt;/p&gt;
&lt;p&gt;This layered construction is intended to ensure that the mattress’s super-plush surface does not come at the expense of long-term structure.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose is also accompanied by a 15-year warranty.&lt;/p&gt;
&lt;p&gt;This does not mean the mattress requires no care. A suitable bed base, regular rotation where advised and protection from moisture remain important.&lt;/p&gt;
&lt;p&gt;However, its materials and spring technology suggest a product designed for continuity rather than quick replacement.&lt;/p&gt;
&lt;p&gt;This is perhaps the most practical expression of luxury. It is not about excess, but about choosing something carefully constructed enough to remain part of daily life for years.&lt;/p&gt;
&lt;p&gt;Bringing hotel-like luxury into the home only has value if the experience lasts beyond the first impression. The mattress should continue to feel composed, supportive and inviting long after the novelty of a new purchase has passed.&lt;/p&gt;
&lt;p&gt;For buyers comparing options in the &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"&gt;&lt;u&gt;luxury spring mattress&lt;/u&gt;&lt;/a&gt; category, this long-term view may matter more than an impressive first impression.&lt;/p&gt;
&lt;h2&gt;&lt;a id="a-hotel-inspired-mattress-that-does-not-need-to-overstate-itself" href="#a-hotel-inspired-mattress-that-does-not-need-to-overstate-itself" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;A Hotel-Inspired Mattress That Does Not Need to Overstate Itself&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;The best spring mattress is not necessarily the one with the longest list of features. It is the one whose materials work together in a way that feels natural to the sleeper.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose offers a deeply cushioned surface, responsive movement and a steady foundation. Memory foam contours around the body and helps absorb movement, while latex adds resilience and prevents the surface from feeling excessively sunken.&lt;/p&gt;
&lt;p&gt;Its Double Pocket Spring system includes 1,400 individually pocketed springs that respond at two different levels. Micro Pocket Coils adapt more closely to pressure, while the larger King Kong Pocket Coils provide deeper stability, support and durability.&lt;/p&gt;
&lt;p&gt;The Extra Firm High-Density Orthopedic Layer reinforces the construction beneath the softer comfort materials, helping the mattress maintain support and natural spinal alignment.&lt;/p&gt;
&lt;p&gt;Circular Knitted Fabric and the open pocket coil arrangement encourage airflow, while Fresh Guard Technology supports a cleaner, fresher and more hygienic sleep surface.&lt;/p&gt;
&lt;p&gt;Its design follows the same principle. The mattress is substantial but not showy, refined but not overly styled.&lt;/p&gt;
&lt;p&gt;For those drawn to quieter interiors and a more considered understanding of luxury, this may be its strongest quality.&lt;/p&gt;
&lt;p&gt;Hotel Grandiose does not treat hotel-like rest as a dramatic indulgence. Instead, it translates the qualities people often remember from an exceptional stay into an everyday bedroom setting.&lt;/p&gt;
&lt;p&gt;For anyone looking for the best spring mattress in Pakistan, it offers a composed alternative: one that brings together the responsiveness of a spring mattress, the layered construction of a hybrid mattress and the restrained presence expected from a true luxury mattress.&lt;/p&gt;
&lt;p&gt;The result is not simply a bed that looks inspired by a hotel. It is a sleep experience designed to make home feel just as restorative.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Hotel Grandiose and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Luxury is often presented as something immediately visible: polished surfaces, generous scale and carefully chosen materials.</p>
<p>In the bedroom, however, the most meaningful form of luxury is usually felt rather than seen. It is the ease of settling into bed, the absence of unnecessary disturbance and the sense that the room supports rest without demanding attention.</p>
<p>This is part of what makes a memorable hotel stay feel so restorative. The room may be beautifully designed, but it is often the bed that leaves the strongest impression. Its height, softness, support and overall sense of ease create a feeling that everyday concerns have briefly been set aside.</p>
<p>Celeste Hotel Grandiose takes this quieter approach. Its hybrid construction combines memory foam, latex, high-density foam and a Double Pocket Spring system with 1,400 individually pocketed springs beneath a neatly finished Euro Top. The intention is not simply to recreate the appearance of a hotel bed, but to bring some of its ease, generosity and considered support into the home.</p>
<p>For anyone considering a <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"><u>luxury spring mattress in Pakistan</u></a>, the following seven qualities help explain its appeal.</p>
<h2><a id="1-it-creates-a-sense-of-arrival-at-the-end-of-the-day" href="#1-it-creates-a-sense-of-arrival-at-the-end-of-the-day" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>1. It Creates a Sense of Arrival at the End of the Day</strong></h2>
<p>There is a particular pleasure in entering a bedroom that feels settled.</p>
<p>The bed appears inviting, the surface feels generous and the room seems to encourage a slower pace. This feeling is often associated with well-designed hotels, where the bed is arranged to provide a clear sense of retreat.</p>
<p>Hotel Grandiose draws on that experience through its 17-inch depth, integrated Euro Top and layered surface. The mattress has enough presence to make the bed feel complete, but its design remains controlled rather than overly decorative.</p>
<p>This visual weight can give the bedroom a stronger sense of purpose. Instead of appearing as a collection of furniture, the room begins to feel organised around rest.</p>
<p>The effect is subtle but important. A mattress does not need to dominate the interior to shape it. Its scale, finish and proportion can create a sense of calm before the sleeper has even settled into bed.</p>
<p>The Circular Knitted Fabric covering adds to this impression. Its soft, gently adaptive surface gives the mattress a polished finish while allowing it to move naturally with the layers underneath.</p>
<p>This is where the idea of hotel-like luxury becomes meaningful. It is not about copying a hotel room exactly. It is about creating the same feeling of arrival: the sense that the day is over, the room is ready and rest can begin.</p>
<p>For those seeking a luxury mattress that also contributes to the character of the room, this sense of balance can be just as important as comfort itself.</p>
<h2><a id="2-its-softness-feels-measured" href="#2-its-softness-feels-measured" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>2. Its Softness Feels Measured</strong></h2>
<p>A luxury mattress is often expected to feel soft, but softness can be interpreted in many ways.</p>
<p>Some mattresses allow the body to sink deeply. Others provide only a lightly cushioned surface. Hotel Grandiose takes a more measured position between the two.</p>
<p>Its Euro Top, Plush HD Foam and plush comfort layers create an inviting first impression, while the memory foam responds to the body’s heat and pressure. The latex layers introduce a little more resilience, helping the mattress contour gently without creating an excessive sinking sensation.</p>
<p>Beneath these materials, the spring systems and Extra Firm High-Density Orthopedic Layer provide a steadier foundation, preventing the deeply cushioned surface from feeling unstable.</p>
<p>This produces a type of softness that feels controlled. The body is cushioned, but not lost within the mattress.</p>
<p>The combination is described as Super Plush Support. While the upper layers create a soft and indulgent surface, the deeper structure continues to support the body and help maintain natural spinal alignment.</p>
<p>That balance is one of the reasons hotel beds can feel distinctive. They are often soft enough to feel indulgent, yet structured enough to remain supportive through the night. Hotel Grandiose follows a similar principle, offering a surface that feels generous without becoming overly yielding.</p>
<p>For those comparing options for the <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"><u>best spring mattress in Pakistan</u></a>, this distinction is worth considering. A mattress should feel pleasant when first tested, but it should also remain supportive after several hours.</p>
<p>This balance between gentle cushioning and dependable structure is one of the qualities that separates a thoughtfully designed luxury spring mattress from a surface that simply feels soft.</p>
<h2><a id="3-it-responds-to-the-body-in-smaller-movements" href="#3-it-responds-to-the-body-in-smaller-movements" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>3. It Responds to the Body in Smaller Movements</strong></h2>
<p>The way a mattress responds to pressure can influence how natural it feels.</p>
<p>Hotel Grandiose contains 1,400 individually pocketed springs within its Double Pocket Spring system, composed of Micro Pocket Coils and larger King Kong Pocket Coils. Because each spring is individually wrapped, it can move independently rather than reacting as part of one connected unit.</p>
<p>The Micro Pocket Coils provide a more detailed response closer to the body, allowing individual areas of the surface to adjust more precisely to pressure. The shoulder may settle differently from the hips, while lighter parts of the body receive less compression.</p>
<p>The larger King Kong Pocket Coils beneath them provide a stronger and more stable spring foundation. They are designed to add resilience, durability and deeper support without removing the responsiveness of the upper spring layer.</p>
<p>Together, the 1,400 pocketed springs form part of the mattress’s Multi-Level Support System. Each level performs a different role, moving from softer contouring near the surface to greater stability deeper within the mattress.</p>
<p>The experience is more nuanced than a traditional spring mattress, where movement in one area may affect the entire surface.</p>
<p>For couples, this can also mean less disturbance when one person changes position. The memory foam helps absorb movement, while the individually wrapped coils respond more locally instead of transferring every adjustment across the bed.</p>
<p>The bed remains shared, but each side responds with greater independence.</p>
<p>This reduced sense of interruption is central to hotel-like sleep. A refined hotel bed does not only feel plush; it also feels calm. Movement is less noticeable, the surface feels stable and the sleeper is less aware of what is happening on the other side of the mattress.</p>
<p>This more individual response is especially relevant for those looking for the <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/"><u>best spring mattress</u></a> for a shared bedroom, where support and reduced movement both matter.</p>
<h2><a id="4-it-allows-the-body-to-change-position-with-ease" href="#4-it-allows-the-body-to-change-position-with-ease" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>4. It Allows the Body to Change Position With Ease</strong></h2>
<p>Sleep is not still.</p>
<p>Most people turn, stretch or shift position several times during the night. A mattress should accommodate this movement rather than making the sleeper feel held in place.</p>
<p>Memory foam can offer close contouring, but it may sometimes respond more slowly. Latex behaves differently, returning to shape more quickly and adding a subtle sense of lift.</p>
<p>Hotel Grandiose combines memory foam with multiple latex layers, allowing the body to feel gently contoured while retaining freedom of movement.</p>
<p>The latex helps distribute body weight across the mattress and reduces concentrated pressure around areas such as the shoulders, back and hips. Its responsive quality also prevents the surface from feeling excessively enveloping.</p>
<p>The 1,400 individually pocketed springs underneath respond as weight shifts from one area to another, helping the surface adapt without becoming rigid. The Micro Pocket Coils react more closely to smaller pressure changes, while the King Kong Pocket Coils preserve the mattress’s deeper stability.</p>
<p>This may be particularly useful for sleepers who move between their back and side, or for couples with different sleeping styles.</p>
<p>The mattress does not attempt to force the body into one position. Instead, its hybrid construction provides a stable setting in which movement feels natural.</p>
<p>This ease is another quality often associated with a well-made hotel bed. The sleeper feels cushioned, but not restricted. Turning over does not require effort, and the surface adjusts without losing its sense of composure.</p>
<p>That adaptable character is often what people expect when choosing a refined luxury spring mattress in Pakistan.</p>
<h2><a id="5-it-considers-the-atmosphere-around-sleep" href="#5-it-considers-the-atmosphere-around-sleep" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>5. It Considers the Atmosphere Around Sleep</strong></h2>
<p>A bedroom is not experienced through softness alone.</p>
<p>Temperature, freshness and airflow all shape how restful the space feels. A surface that holds too much warmth can interrupt sleep even when its firmness feels right.</p>
<p>Hotel Grandiose uses breathable Circular Knitted Fabric and a pocket spring structure that leaves open space within the mattress. This allows air to circulate more freely than it would through a completely solid construction.</p>
<p>Air can move between the 1,400 individually wrapped springs and through the internal spring layers, helping the mattress feel less enclosed during prolonged rest.</p>
<p>These details are especially relevant in a warm climate. Buyers searching for a luxury spring mattress in Pakistan often focus on appearance and firmness, but breathability can be equally important to everyday comfort.</p>
<p>The mattress also incorporates Fresh Guard Technology, designed to support a cleaner and fresher sleep surface. Its antimicrobial and odour-neutralising properties help discourage the growth of bacteria, mould and mildew while reducing odours associated with moisture and perspiration.</p>
<p>Fresh Guard Technology also offers protection against dust mites and common allergens, adding a practical layer of hygiene to the hotel-inspired experience.</p>
<p>The aim is not to create an artificial cooling effect. It is to allow the mattress to feel more breathable, fresh and suited to prolonged rest.</p>
<p>This contributes to the hotel-like experience in a quieter way. A memorable hotel bed often feels airy, clean and carefully prepared. The impression comes not from one dramatic feature, but from several small details working together to make the sleep environment feel more considered.</p>
<p>For anyone comparing the <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"><u>best spring mattress in Pakistan</u></a>, this attention to airflow and freshness may be as meaningful as the mattress’s visual finish.</p>
<h2><a id="6-its-design-feels-finished-without-feeling-decorative" href="#6-its-design-feels-finished-without-feeling-decorative" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>6. Its Design Feels Finished Without Feeling Decorative</strong></h2>
<p>Luxury design often becomes more convincing when unnecessary detail is removed.</p>
<p>Hotel Grandiose uses a Euro Top that is built neatly into the mattress, creating a clean edge and a more tailored profile. Unlike a loosely attached pillow top, the Euro Top is integrated into the overall construction, allowing the cushioned surface to remain visually composed.</p>
<p>The surface appears generous, but the form remains orderly.</p>
<p>This makes the mattress easier to integrate into different bedroom styles. It can sit comfortably within a classic interior, a contemporary room or a more minimal setting because its visual character comes from proportion rather than ornament.</p>
<p>Its 17-inch depth gives it presence, while the controlled finish prevents it from appearing bulky or overdesigned.</p>
<p>The Circular Knitted Fabric further contributes to the tailored appearance. It adapts to the movements and contours of the mattress while maintaining a smooth and refined surface.</p>
<p>This balance matters because the mattress remains visible even after bedding is added. Its height influences the line of the bed, the relationship with the headboard and the overall scale of the room.</p>
<p>Hotel Grandiose therefore contributes to the interior in a restrained way. It supports the design rather than competing with it.</p>
<p>This is another area where its hotel inspiration feels relevant. The most refined hotel bedrooms rarely rely on excessive decoration. Their sense of luxury comes from clean lines, balanced proportions, generous bedding and a bed that looks complete without appearing overdesigned.</p>
<p>This quiet visual confidence suits those who want a luxury mattress to feel refined without becoming overly decorative or attention-seeking.</p>
<h2><a id="7-its-value-is-intended-to-unfold-over-time" href="#7-its-value-is-intended-to-unfold-over-time" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>7. Its Value Is Intended to Unfold Over Time</strong></h2>
<p>A mattress is not a purchase that should be judged only in the first week.</p>
<p>Its real value becomes clear after repeated use: whether it continues to feel stable, whether the surface retains its shape and whether the support remains consistent.</p>
<p>Hotel Grandiose uses high-density foam layers, a reinforced Double Pocket Spring system with 1,400 individually pocketed springs and THT Spring Technology designed to strengthen the durability and resilience of the mattress.</p>
<p>The Triple Heat Treated springs are designed to provide stronger, longer-lasting support. The larger King Kong Pocket Coils add further stability, while the Extra Firm High-Density Orthopedic Layer helps preserve a dependable foundation beneath the softer upper layers.</p>
<p>This layered construction is intended to ensure that the mattress’s super-plush surface does not come at the expense of long-term structure.</p>
<p>Hotel Grandiose is also accompanied by a 15-year warranty.</p>
<p>This does not mean the mattress requires no care. A suitable bed base, regular rotation where advised and protection from moisture remain important.</p>
<p>However, its materials and spring technology suggest a product designed for continuity rather than quick replacement.</p>
<p>This is perhaps the most practical expression of luxury. It is not about excess, but about choosing something carefully constructed enough to remain part of daily life for years.</p>
<p>Bringing hotel-like luxury into the home only has value if the experience lasts beyond the first impression. The mattress should continue to feel composed, supportive and inviting long after the novelty of a new purchase has passed.</p>
<p>For buyers comparing options in the <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.celeste.com.pk/collections/mattresses"><u>luxury spring mattress</u></a> category, this long-term view may matter more than an impressive first impression.</p>
<h2><a id="a-hotel-inspired-mattress-that-does-not-need-to-overstate-itself" href="#a-hotel-inspired-mattress-that-does-not-need-to-overstate-itself" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>A Hotel-Inspired Mattress That Does Not Need to Overstate Itself</strong></h2>
<p>The best spring mattress is not necessarily the one with the longest list of features. It is the one whose materials work together in a way that feels natural to the sleeper.</p>
<p>Hotel Grandiose offers a deeply cushioned surface, responsive movement and a steady foundation. Memory foam contours around the body and helps absorb movement, while latex adds resilience and prevents the surface from feeling excessively sunken.</p>
<p>Its Double Pocket Spring system includes 1,400 individually pocketed springs that respond at two different levels. Micro Pocket Coils adapt more closely to pressure, while the larger King Kong Pocket Coils provide deeper stability, support and durability.</p>
<p>The Extra Firm High-Density Orthopedic Layer reinforces the construction beneath the softer comfort materials, helping the mattress maintain support and natural spinal alignment.</p>
<p>Circular Knitted Fabric and the open pocket coil arrangement encourage airflow, while Fresh Guard Technology supports a cleaner, fresher and more hygienic sleep surface.</p>
<p>Its design follows the same principle. The mattress is substantial but not showy, refined but not overly styled.</p>
<p>For those drawn to quieter interiors and a more considered understanding of luxury, this may be its strongest quality.</p>
<p>Hotel Grandiose does not treat hotel-like rest as a dramatic indulgence. Instead, it translates the qualities people often remember from an exceptional stay into an everyday bedroom setting.</p>
<p>For anyone looking for the best spring mattress in Pakistan, it offers a composed alternative: one that brings together the responsiveness of a spring mattress, the layered construction of a hybrid mattress and the restrained presence expected from a true luxury mattress.</p>
<p>The result is not simply a bed that looks inspired by a hotel. It is a sleep experience designed to make home feel just as restorative.</p>
<hr />
<p><em>This content is an advertorial by Hotel Grandiose and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017289</guid>
      <pubDate>Thu, 23 Jul 2026 16:05:18 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/211920276a2fb95.webp" type="image/webp" medium="image" height="437" width="656">
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      <title>Chery Master Pakistan launches Pakistan's first Auto Boutique Studio</title>
      <link>https://www.dawn.com/news/2017255/chery-master-pakistan-launches-pakistans-first-auto-boutique-studio</link>
      <description>&lt;p&gt;Chery Master Pakistan, introduced by Master Auto Engineering Private Limited, a company of Master Group of industries, has set a new benchmark for premium automotive experiences with the launch of Chery Studio, Pakistan’s first premium boutique automotive studio.&lt;/p&gt;
&lt;p&gt;Located at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi. Chery Studio has been designed to offer customers a more refined and immersive environment to discover, test drive and own a Chery vehicle.&lt;/p&gt;
&lt;p&gt;Chery Master Pakistan today offers Pakistan’s largest and best selling Plug-in Hybrid (PHEV) lineup, spanning the locally assembled Tiggo 7 PHEV, Tiggo 8 PHEV and Tiggo 9 PHEV. Chery Studio brings this proposition to life, providing customers with a premium destination to explore the brand’s expanding family of intelligent new energy vehicles.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/2115391070ba20e.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/2115391070ba20e.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Powered by Chery Super Hybrid (CSH), recognised as the world’s best plug-in hybrid technology, Chery’s locally assembled PHEV lineup delivers Pakistan’s longest-range Plug-in Hybrid experience, offering up to 170 km of pure electric driving range and up to 1,400 km of combined driving range, setting a new benchmark for range, efficiency and everyday mobility. Add element of massive power with hp torque and 0-100. Making it the best of both worlds&lt;/p&gt;
&lt;p&gt;Visitors to Chery Studio can explore Chery’s latest generation of intelligent mobility across its Plug-in Hybrid lineup, reflecting the brand’s commitment to innovation, 5-star safety, unmatched comfort and everyday convenience.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/21153910c37db59.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/21153910c37db59.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Globally, Chery is trusted by more than 19 million users across 130+ countries and regions. In Pakistan, the brand is backed by Master Group’s more than 60 years of industrial manufacturing excellence and automotive expertise, bringing internationally recognised engineering, innovation and quality to the local market.&lt;/p&gt;
&lt;p&gt;Speaking on the occasion, Director Chery Master Pakistan, Syed Asif Ahmed, said: “Chery Studio represents an important milestone in our journey to redefine automotive retail in Pakistan. It reflects our commitment to extending Chery’s global standards into every stage of the customer journey, creating a premium ownership experience that reflects the quality, innovation and trust our brand stands for. As we continue expanding our footprint, we remain focused on bringing intelligent mobility and long-term customer value closer to Pakistani families.”&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/211539103e65b82.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/211539103e65b82.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The launch of Chery Studio marks another significant milestone in Chery Master Pakistan’s long-term growth strategy, reinforcing the brand’s commitment to redefining automotive retail while strengthening its position as Pakistan’s leading Plug-in Hybrid SUV brand.&lt;/p&gt;
&lt;p&gt;With the opening of Chery Studio, Chery Master Pakistan now operates a network of 10 dealerships nationwide and plans to expand this footprint to 20 dealerships within the next six months, further strengthening its nationwide presence and bringing its products and services closer to customers across Pakistan.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Chery Master Pakistan, introduced by Master Auto Engineering Private Limited, a company of Master Group of industries, has set a new benchmark for premium automotive experiences with the launch of Chery Studio, Pakistan’s first premium boutique automotive studio.</p>
<p>Located at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi. Chery Studio has been designed to offer customers a more refined and immersive environment to discover, test drive and own a Chery vehicle.</p>
<p>Chery Master Pakistan today offers Pakistan’s largest and best selling Plug-in Hybrid (PHEV) lineup, spanning the locally assembled Tiggo 7 PHEV, Tiggo 8 PHEV and Tiggo 9 PHEV. Chery Studio brings this proposition to life, providing customers with a premium destination to explore the brand’s expanding family of intelligent new energy vehicles.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/2115391070ba20e.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/2115391070ba20e.webp'  alt='' /></picture></div>
        
    </figure>
<p>Powered by Chery Super Hybrid (CSH), recognised as the world’s best plug-in hybrid technology, Chery’s locally assembled PHEV lineup delivers Pakistan’s longest-range Plug-in Hybrid experience, offering up to 170 km of pure electric driving range and up to 1,400 km of combined driving range, setting a new benchmark for range, efficiency and everyday mobility. Add element of massive power with hp torque and 0-100. Making it the best of both worlds</p>
<p>Visitors to Chery Studio can explore Chery’s latest generation of intelligent mobility across its Plug-in Hybrid lineup, reflecting the brand’s commitment to innovation, 5-star safety, unmatched comfort and everyday convenience.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/21153910c37db59.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/21153910c37db59.webp'  alt='' /></picture></div>
        
    </figure>
<p>Globally, Chery is trusted by more than 19 million users across 130+ countries and regions. In Pakistan, the brand is backed by Master Group’s more than 60 years of industrial manufacturing excellence and automotive expertise, bringing internationally recognised engineering, innovation and quality to the local market.</p>
<p>Speaking on the occasion, Director Chery Master Pakistan, Syed Asif Ahmed, said: “Chery Studio represents an important milestone in our journey to redefine automotive retail in Pakistan. It reflects our commitment to extending Chery’s global standards into every stage of the customer journey, creating a premium ownership experience that reflects the quality, innovation and trust our brand stands for. As we continue expanding our footprint, we remain focused on bringing intelligent mobility and long-term customer value closer to Pakistani families.”</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/211539103e65b82.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/211539103e65b82.webp'  alt='' /></picture></div>
        
    </figure>
<p>The launch of Chery Studio marks another significant milestone in Chery Master Pakistan’s long-term growth strategy, reinforcing the brand’s commitment to redefining automotive retail while strengthening its position as Pakistan’s leading Plug-in Hybrid SUV brand.</p>
<p>With the opening of Chery Studio, Chery Master Pakistan now operates a network of 10 dealerships nationwide and plans to expand this footprint to 20 dealerships within the next six months, further strengthening its nationwide presence and bringing its products and services closer to customers across Pakistan.</p>
<hr />
<p><em>This content is an advertorial by Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017255</guid>
      <pubDate>Tue, 21 Jul 2026 16:02:39 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/21154343c1cb34a.webp" type="image/webp" medium="image" height="480" width="800">
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      <title>K&amp;N's SmartCooking Recipes: Savory Mortadella Stuffed French Toast</title>
      <link>https://www.dawn.com/news/2017224/kampns-smartcooking-recipes-savory-mortadella-stuffed-french-toast</link>
      <description>&lt;p&gt;&lt;a href="https://images.dawn.com/news/1195482"&gt;https://images.dawn.com/news/1195482&lt;/a&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="https://images.dawn.com/news/1195482">https://images.dawn.com/news/1195482</a></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017224</guid>
      <pubDate>Tue, 21 Jul 2026 11:40:33 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/07/211139517af68ec.webp" type="image/webp" medium="image" height="720" width="1200">
        <media:thumbnail url="https://i.dawn.com/thumbnail/2026/07/211139517af68ec.webp"/>
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      <title>Sarsabz unveils 'Dil Se Dekho Sarsabz Pakistan' campaign ahead of Independence Day</title>
      <link>https://www.dawn.com/news/2017044/sarsabz-unveils-dil-se-dekho-sarsabz-pakistan-campaign-ahead-of-independence-day</link>
      <description>&lt;p&gt;This Independence Day, Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan,” a nationwide digital campaign inviting Pakistanis to celebrate the country’s true spirit by sharing authentic stories of their hometowns.&lt;/p&gt;
&lt;p&gt;Inspired by the belief that Pakistan’s greatest strength lies in its people, Dil Se Dekho Sarsabz Pakistan invites citizens to celebrate the country’s rich culture, breathtaking landscapes, vibrant traditions and resilient communities by creating a short video showcasing what makes their hometown unique. Every story is different, yet together they reflect the shared spirit of Pakistan, reinforcing the belief that our diversity is not what divides us—it is what unites us as one proud nation. To participate, entrants must upload their video on their public social media accounts using the official Sarsabz Pakistan Challenge audio, include the hashtag &lt;a href="/trends/DilSeSarsabz"&gt;#DilSeSarsabz&lt;/a&gt;, and tag the official Sarsabz social media pages.&lt;/p&gt;
&lt;p&gt;Participants will have the opportunity to win exciting grand prizes, while weekly winners will also be rewarded with special prizes throughout the campaign. The initiative is designed to recognise and celebrate the most creative and inspiring stories shared by participants from across the country showcasing the Pakistani people, culture, traditions, cuisine, landmarks, natural beauty or hidden gems.&lt;/p&gt;
&lt;p&gt;Speaking about the campaign, Rabel Sadozai, the director of marketing and sales at Fatima Fertilizer, said: “Pakistan is a nation rich in stories waiting to be told. Through ‘Dil Se Dekho Sarsabz Pakistan’, we want to inspire every Pakistani to celebrate the places they proudly call home and showcase the beauty, diversity and resilience that define our country. Every city, town and village has something unique to offer, and this campaign provides a platform for people to share those stories with the nation. This Independence Day, we invite everyone to join us in celebrating a Pakistan that flourishes through the strength, pride and spirit of its people.”&lt;/p&gt;
&lt;p&gt;Sarsabz invites Pakistanis from every province, city, town and village to take part in the campaign and show the Pakistan they know best—because the most inspiring stories of the nation are those seen Dil Se. The deadline to submit entries is August 14.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/201921319e1a038.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/201921319e1a038.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Fatima Fertilizer and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>This Independence Day, Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan,” a nationwide digital campaign inviting Pakistanis to celebrate the country’s true spirit by sharing authentic stories of their hometowns.</p>
<p>Inspired by the belief that Pakistan’s greatest strength lies in its people, Dil Se Dekho Sarsabz Pakistan invites citizens to celebrate the country’s rich culture, breathtaking landscapes, vibrant traditions and resilient communities by creating a short video showcasing what makes their hometown unique. Every story is different, yet together they reflect the shared spirit of Pakistan, reinforcing the belief that our diversity is not what divides us—it is what unites us as one proud nation. To participate, entrants must upload their video on their public social media accounts using the official Sarsabz Pakistan Challenge audio, include the hashtag <a href="/trends/DilSeSarsabz">#DilSeSarsabz</a>, and tag the official Sarsabz social media pages.</p>
<p>Participants will have the opportunity to win exciting grand prizes, while weekly winners will also be rewarded with special prizes throughout the campaign. The initiative is designed to recognise and celebrate the most creative and inspiring stories shared by participants from across the country showcasing the Pakistani people, culture, traditions, cuisine, landmarks, natural beauty or hidden gems.</p>
<p>Speaking about the campaign, Rabel Sadozai, the director of marketing and sales at Fatima Fertilizer, said: “Pakistan is a nation rich in stories waiting to be told. Through ‘Dil Se Dekho Sarsabz Pakistan’, we want to inspire every Pakistani to celebrate the places they proudly call home and showcase the beauty, diversity and resilience that define our country. Every city, town and village has something unique to offer, and this campaign provides a platform for people to share those stories with the nation. This Independence Day, we invite everyone to join us in celebrating a Pakistan that flourishes through the strength, pride and spirit of its people.”</p>
<p>Sarsabz invites Pakistanis from every province, city, town and village to take part in the campaign and show the Pakistan they know best—because the most inspiring stories of the nation are those seen Dil Se. The deadline to submit entries is August 14.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/201921319e1a038.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/201921319e1a038.webp'  alt='' /></picture></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by Fatima Fertilizer and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017044</guid>
      <pubDate>Tue, 21 Jul 2026 11:35:00 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/211133576a429a9.webp" type="image/webp" medium="image" height="480" width="800">
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      <title>Nishat Group prepares for the REEVolution of Adventure</title>
      <link>https://www.dawn.com/news/2017033/nishat-group-prepares-for-the-reevolution-of-adventure</link>
      <description>&lt;p&gt;Pakistan’s automotive industry is entering a new era. Consumer expectations are evolving rapidly, with buyers seeking vehicles that combine performance, efficiency, advanced technology and the confidence to travel longer distances without compromise. The market is no longer driven solely by traditional powertrains; it is moving towards intelligent mobility solutions that offer greater flexibility for everyday life.&lt;/p&gt;
&lt;p&gt;Throughout its history, &lt;strong&gt;Nishat Group&lt;/strong&gt; has demonstrated a unique ability to recognise these shifts ahead of the market. Rather than waiting for trends to mature, the Group has consistently responded with bold, strategic decisions that have redefined industry expectations. By closely monitoring market dynamics, technological advancements and changing customer preferences, Nishat Group has built a reputation for introducing products that create new conversations and raise the benchmark for the automotive sector.&lt;/p&gt;
&lt;p&gt;That legacy appears to be continuing.&lt;/p&gt;
&lt;p&gt;The latest teaser campaign from OMODA &amp;amp; JAECOO Pakistan hints at the arrival of a new electrified SUV, carrying a message that is both intriguing and forward-looking:&lt;/p&gt;
&lt;h3&gt;&lt;a id="the-reevolution-of-adventure" href="#the-reevolution-of-adventure" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;The REEVolution of Adventure&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The tagline suggests more than the launch of another SUV. It points toward a new direction in adventure-focused mobility one where innovation is designed to eliminate compromises traditionally associated with electrified driving.&lt;/p&gt;
&lt;p&gt;Globally, &lt;strong&gt;Range-Extended Electric Vehicle (REEV)&lt;/strong&gt; technology is gaining momentum as it bridges the gap between conventional internal combustion vehicles and fully electric vehicles. A REEV is engineered to deliver an electric-first driving experience for daily commutes while incorporating a compact petrol-powered range extender that generates electricity when required. This allows drivers to enjoy the benefits of electric mobility without the constant concern of charging infrastructure or long-distance travel limitations.&lt;/p&gt;
&lt;p&gt;For many markets, including Pakistan, this technology represents a practical step toward electrification. It offers the smooth and refined characteristics of electric driving while providing the flexibility required for diverse road conditions and longer journeys.&lt;/p&gt;
&lt;p&gt;As consumer awareness of electrified mobility continues to grow, the introduction of new technologies is expected to reshape purchasing decisions. Buyers are increasingly evaluating vehicles not only on performance and design, but also on efficiency, operating costs, convenience, and long-term sustainability.&lt;/p&gt;
&lt;p&gt;The teaser campaign reflects this broader industry transformation. Rather than focusing solely on specifications, it introduces a concept one that encourages consumers to rethink what adventure can look like in the era of intelligent mobility.&lt;/p&gt;
&lt;p&gt;Nishat Group has consistently positioned itself at the forefront of automotive innovation in Pakistan. From introducing globally recognised brands to expanding the availability of advanced mobility solutions, the Group has continued to strengthen its commitment to bringing world-class technologies to local customers.&lt;/p&gt;
&lt;p&gt;The latest teaser suggests that this journey is far from over.&lt;/p&gt;
&lt;p&gt;While official product details remain under wraps, one thing is becoming increasingly clear: the next chapter is not simply about launching another vehicle. It is about introducing a new way of experiencing adventure one that combines innovation, efficiency, confidence and everyday usability.&lt;/p&gt;
&lt;p&gt;As anticipation continues to build, enthusiasts across Pakistan are eagerly waiting to discover what lies behind the teaser.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Nishat Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Pakistan’s automotive industry is entering a new era. Consumer expectations are evolving rapidly, with buyers seeking vehicles that combine performance, efficiency, advanced technology and the confidence to travel longer distances without compromise. The market is no longer driven solely by traditional powertrains; it is moving towards intelligent mobility solutions that offer greater flexibility for everyday life.</p>
<p>Throughout its history, <strong>Nishat Group</strong> has demonstrated a unique ability to recognise these shifts ahead of the market. Rather than waiting for trends to mature, the Group has consistently responded with bold, strategic decisions that have redefined industry expectations. By closely monitoring market dynamics, technological advancements and changing customer preferences, Nishat Group has built a reputation for introducing products that create new conversations and raise the benchmark for the automotive sector.</p>
<p>That legacy appears to be continuing.</p>
<p>The latest teaser campaign from OMODA &amp; JAECOO Pakistan hints at the arrival of a new electrified SUV, carrying a message that is both intriguing and forward-looking:</p>
<h3><a id="the-reevolution-of-adventure" href="#the-reevolution-of-adventure" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>The REEVolution of Adventure</strong></h3>
<p>The tagline suggests more than the launch of another SUV. It points toward a new direction in adventure-focused mobility one where innovation is designed to eliminate compromises traditionally associated with electrified driving.</p>
<p>Globally, <strong>Range-Extended Electric Vehicle (REEV)</strong> technology is gaining momentum as it bridges the gap between conventional internal combustion vehicles and fully electric vehicles. A REEV is engineered to deliver an electric-first driving experience for daily commutes while incorporating a compact petrol-powered range extender that generates electricity when required. This allows drivers to enjoy the benefits of electric mobility without the constant concern of charging infrastructure or long-distance travel limitations.</p>
<p>For many markets, including Pakistan, this technology represents a practical step toward electrification. It offers the smooth and refined characteristics of electric driving while providing the flexibility required for diverse road conditions and longer journeys.</p>
<p>As consumer awareness of electrified mobility continues to grow, the introduction of new technologies is expected to reshape purchasing decisions. Buyers are increasingly evaluating vehicles not only on performance and design, but also on efficiency, operating costs, convenience, and long-term sustainability.</p>
<p>The teaser campaign reflects this broader industry transformation. Rather than focusing solely on specifications, it introduces a concept one that encourages consumers to rethink what adventure can look like in the era of intelligent mobility.</p>
<p>Nishat Group has consistently positioned itself at the forefront of automotive innovation in Pakistan. From introducing globally recognised brands to expanding the availability of advanced mobility solutions, the Group has continued to strengthen its commitment to bringing world-class technologies to local customers.</p>
<p>The latest teaser suggests that this journey is far from over.</p>
<p>While official product details remain under wraps, one thing is becoming increasingly clear: the next chapter is not simply about launching another vehicle. It is about introducing a new way of experiencing adventure one that combines innovation, efficiency, confidence and everyday usability.</p>
<p>As anticipation continues to build, enthusiasts across Pakistan are eagerly waiting to discover what lies behind the teaser.</p>
<hr />
<p><em>This content is an advertorial by</em> <em>Nishat Group and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2017033</guid>
      <pubDate>Mon, 20 Jul 2026 17:32:31 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/20172930e9be072.webp" type="image/webp" medium="image" height="702" width="1600">
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      <title>SkyPorter launches in Pakistan: A traveller-powered way to send items anywhere</title>
      <link>https://www.dawn.com/news/2016197/skyporter-launches-in-pakistan-a-traveller-powered-way-to-send-items-anywhere</link>
      <description>&lt;p&gt;SkyPorter, the travel-powered delivery platform that connects people who need to send items across borders with travellers who have spare luggage space, has officially launched in Pakistan, the newest stop in a four country rollout that also spans the United States, the United Kingdom and Canada.&lt;/p&gt;
&lt;p&gt;The Pakistan launch event brought the SkyPorter story to life in person. The company’s CEO, Tahir Awan, flew in for the occasion and was joined by SkyPorter’s core team, its Pakistan-based crew, and marketing partner &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://astrapk.com"&gt;&lt;u&gt;Astra&lt;/u&gt;&lt;/a&gt; by &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://spacemanstudios.co"&gt;&lt;u&gt;Spaceman Studios&lt;/u&gt;&lt;/a&gt;. Rounding out the room was a spirited mix of startup founders, entrepreneurs and business owners, exactly the kind of community SkyPorter was built to serve. By all accounts, things went really well: the turnout was strong, the energy was high, and the conversations ran long past the formal programme.&lt;/p&gt;
    &lt;figure class='media  w-full  w-full  media--  media--embed  ' data-original-src='https://youtu.be/3IZR3B4kX4s?si=bslr7e3X7Lx8tkVz'&gt;
        &lt;div class='media__item  media__item--youtube  '&gt;&lt;iframe src='https://www.youtube.com/embed/3IZR3B4kX4s?enablejsapi=1&amp;controls=1&amp;modestbranding=1&amp;rel=0' loading='lazy' allowfullscreen='' frameborder='0' scrolling='no' width='100%' height='100%'&gt;&lt;/iframe&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;h3&gt;&lt;a id="the-problem-skyporter-is-solving" href="#the-problem-skyporter-is-solving" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;The problem SkyPorter is solving&lt;/h3&gt;
&lt;p&gt;Anyone who has tried to send something between Pakistan and the diaspora knows the drill. Couriers are expensive and slow. A relative “who happens to be flying” is unreliable and hard to coordinate. Documents, gifts, medicine, clothes and small essentials often sit for weeks waiting for someone, anyone, heading in the right direction.&lt;/p&gt;
&lt;p&gt;Meanwhile, thousands of people fly those exact routes every single day with half-empty suitcases.&lt;/p&gt;
&lt;p&gt;SkyPorter closes that gap. It is a peer-to-peer network that matches &lt;strong&gt;senders&lt;/strong&gt; who need to move an item with verified &lt;strong&gt;travellers&lt;/strong&gt; already going the same way. Senders get a faster, more affordable and more personal alternative to traditional shipping. Travellers put their unused baggage allowance to work and earn money on trips they were taking anyway. Nothing extra is added to the sky; existing journeys simply carry more purpose.&lt;/p&gt;
&lt;h3&gt;&lt;a id="who-its-for" href="#who-its-for" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Who it’s for&lt;/h3&gt;
&lt;p&gt;SkyPorter is built for two groups of people who rarely find each other on their own.&lt;/p&gt;
&lt;p&gt;For &lt;strong&gt;senders&lt;/strong&gt;, it is families sharing gifts across continents, small businesses moving samples and products, and anyone who needs to get something from A to B without paying premium courier rates or waiting on a warehouse. For &lt;strong&gt;travellers&lt;/strong&gt;, students, professionals, frequent flyers and holidaymakers, it is a way to offset the cost of a trip by carrying approved, legal, pre-screened items along a route they are already flying.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/171515410a356b5.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/171515410a356b5.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Trust sits at the centre of the model. Users are identity-verified, deliveries are tracked, and a rating and review system lets both sides choose who they work with. Payment is protected until a delivery is confirmed complete, so senders and travellers are both covered.&lt;/p&gt;
&lt;h3&gt;&lt;a id="four-countries-one-growing-network" href="#four-countries-one-growing-network" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Four countries, one growing network&lt;/h3&gt;
&lt;p&gt;The Pakistan launch is a milestone in a deliberately international strategy. SkyPorter is now live across four countries, building density on the corridors that matter most to the Pakistani community at home and abroad. In the United States, routes are open in New York, Chicago, Washington DC, San Francisco, Dallas and Houston; in the United Kingdom, in London, Birmingham and Manchester; and in Canada, across the Greater Toronto Area, all connecting to Lahore, Islamabad and Karachi.&lt;/p&gt;
&lt;p&gt;The value of a network like this grows with every person who joins. More travellers mean more routes and faster matches. More senders means more earning opportunities for travellers. Launching in four countries together, rather than one at a time, gives the network the reach it needs from day one.&lt;/p&gt;
&lt;p&gt;“The future of global logistics isn’t built on warehouses. It’s built on trusted people, connected by technology.”&lt;/p&gt;
&lt;p&gt;- A personal note from SkyPorter CEO Tahir Awan.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/1715164151341f4.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/1715164151341f4.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;h3&gt;&lt;a id="how-it-works" href="#how-it-works" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;How it works&lt;/h3&gt;
&lt;h3&gt;&lt;a id="getting-started-takes-minutes" href="#getting-started-takes-minutes" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Getting started takes minutes:&lt;/h3&gt;
&lt;ol&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;Sign up&lt;/strong&gt; as a sender, or a traveller.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;Post or browse&lt;/strong&gt;: senders post what they need to send and where; travellers list their upcoming routes.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;Match and agree&lt;/strong&gt; on timing and a fair delivery fee, with everything handled in-app.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;strong&gt;Hand off, track and confirm&lt;/strong&gt;, the item travels with your matched traveller, and payment is released once delivery is confirmed.&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Safe, simple, and built on real people making real trips.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/1715175434c1313.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/1715175434c1313.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Payments are handled securely from start to finish through &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://stripe.com"&gt;&lt;u&gt;Stripe&lt;/u&gt;&lt;/a&gt; and &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://pages.payoneer.com/financial-platform/"&gt;&lt;u&gt;Payoneer&lt;/u&gt;&lt;/a&gt;, two globally trusted platforms. When a sender and traveller agree on a delivery, the fee is held safely and only released to the traveller once the delivery is confirmed complete, so senders know their money is protected, and travellers know they’ll be paid. With Payoneer in the mix, travellers across Pakistan, the US, the UK and Canada can receive their earnings reliably in their local currency, making cross-border payouts as seamless as the deliveries themselves.&lt;/p&gt;
&lt;h3&gt;&lt;a id="join-the-network" href="#join-the-network" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Join the network&lt;/h3&gt;
&lt;p&gt;SkyPorter is now welcoming senders and travellers across Pakistan, the US, the UK and Canada. Whether you have something to send or space to spare, there’s a place for you in the network.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Learn more and join at &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://skyporter.us"&gt;&lt;u&gt;skyporter.us&lt;/u&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Download the app today:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;&lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://apps.apple.com/us/app/skyporter-p2p-logistic-network/id6749952594"&gt;&lt;u&gt;Download on the App Store&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;&lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://play.google.com/store/apps/details?id=com.skyporter.us"&gt;&lt;u&gt;Get it on Google Play&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;The routes are ready. Are you?&lt;/em&gt;&lt;/p&gt;
    &lt;figure class='media  w-full  w-full  media--  media--embed  ' data-original-src='https://youtu.be/USl0dLNvzAU?si=B8QK8ERfu0aSxchi'&gt;
        &lt;div class='media__item  media__item--youtube  '&gt;&lt;iframe src='https://www.youtube.com/embed/USl0dLNvzAU?enablejsapi=1&amp;controls=1&amp;modestbranding=1&amp;rel=0' loading='lazy' allowfullscreen='' frameborder='0' scrolling='no' width='100%' height='100%'&gt;&lt;/iframe&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;SkyPorter and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>SkyPorter, the travel-powered delivery platform that connects people who need to send items across borders with travellers who have spare luggage space, has officially launched in Pakistan, the newest stop in a four country rollout that also spans the United States, the United Kingdom and Canada.</p>
<p>The Pakistan launch event brought the SkyPorter story to life in person. The company’s CEO, Tahir Awan, flew in for the occasion and was joined by SkyPorter’s core team, its Pakistan-based crew, and marketing partner <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://astrapk.com"><u>Astra</u></a> by <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://spacemanstudios.co"><u>Spaceman Studios</u></a>. Rounding out the room was a spirited mix of startup founders, entrepreneurs and business owners, exactly the kind of community SkyPorter was built to serve. By all accounts, things went really well: the turnout was strong, the energy was high, and the conversations ran long past the formal programme.</p>
    <figure class='media  w-full  w-full  media--  media--embed  ' data-original-src='https://youtu.be/3IZR3B4kX4s?si=bslr7e3X7Lx8tkVz'>
        <div class='media__item  media__item--youtube  '><iframe src='https://www.youtube.com/embed/3IZR3B4kX4s?enablejsapi=1&controls=1&modestbranding=1&rel=0' loading='lazy' allowfullscreen='' frameborder='0' scrolling='no' width='100%' height='100%'></iframe></div>
        
    </figure>
<h3><a id="the-problem-skyporter-is-solving" href="#the-problem-skyporter-is-solving" class="heading-permalink" aria-hidden="true" title="Permalink"></a>The problem SkyPorter is solving</h3>
<p>Anyone who has tried to send something between Pakistan and the diaspora knows the drill. Couriers are expensive and slow. A relative “who happens to be flying” is unreliable and hard to coordinate. Documents, gifts, medicine, clothes and small essentials often sit for weeks waiting for someone, anyone, heading in the right direction.</p>
<p>Meanwhile, thousands of people fly those exact routes every single day with half-empty suitcases.</p>
<p>SkyPorter closes that gap. It is a peer-to-peer network that matches <strong>senders</strong> who need to move an item with verified <strong>travellers</strong> already going the same way. Senders get a faster, more affordable and more personal alternative to traditional shipping. Travellers put their unused baggage allowance to work and earn money on trips they were taking anyway. Nothing extra is added to the sky; existing journeys simply carry more purpose.</p>
<h3><a id="who-its-for" href="#who-its-for" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Who it’s for</h3>
<p>SkyPorter is built for two groups of people who rarely find each other on their own.</p>
<p>For <strong>senders</strong>, it is families sharing gifts across continents, small businesses moving samples and products, and anyone who needs to get something from A to B without paying premium courier rates or waiting on a warehouse. For <strong>travellers</strong>, students, professionals, frequent flyers and holidaymakers, it is a way to offset the cost of a trip by carrying approved, legal, pre-screened items along a route they are already flying.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/171515410a356b5.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/171515410a356b5.webp'  alt='' /></picture></div>
        
    </figure>
<p>Trust sits at the centre of the model. Users are identity-verified, deliveries are tracked, and a rating and review system lets both sides choose who they work with. Payment is protected until a delivery is confirmed complete, so senders and travellers are both covered.</p>
<h3><a id="four-countries-one-growing-network" href="#four-countries-one-growing-network" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Four countries, one growing network</h3>
<p>The Pakistan launch is a milestone in a deliberately international strategy. SkyPorter is now live across four countries, building density on the corridors that matter most to the Pakistani community at home and abroad. In the United States, routes are open in New York, Chicago, Washington DC, San Francisco, Dallas and Houston; in the United Kingdom, in London, Birmingham and Manchester; and in Canada, across the Greater Toronto Area, all connecting to Lahore, Islamabad and Karachi.</p>
<p>The value of a network like this grows with every person who joins. More travellers mean more routes and faster matches. More senders means more earning opportunities for travellers. Launching in four countries together, rather than one at a time, gives the network the reach it needs from day one.</p>
<p>“The future of global logistics isn’t built on warehouses. It’s built on trusted people, connected by technology.”</p>
<p>- A personal note from SkyPorter CEO Tahir Awan.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/1715164151341f4.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/1715164151341f4.webp'  alt='' /></picture></div>
        
    </figure>
<h3><a id="how-it-works" href="#how-it-works" class="heading-permalink" aria-hidden="true" title="Permalink"></a>How it works</h3>
<h3><a id="getting-started-takes-minutes" href="#getting-started-takes-minutes" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Getting started takes minutes:</h3>
<ol>
<li>
<p><strong>Sign up</strong> as a sender, or a traveller.</p>
</li>
<li>
<p><strong>Post or browse</strong>: senders post what they need to send and where; travellers list their upcoming routes.</p>
</li>
<li>
<p><strong>Match and agree</strong> on timing and a fair delivery fee, with everything handled in-app.</p>
</li>
<li>
<p><strong>Hand off, track and confirm</strong>, the item travels with your matched traveller, and payment is released once delivery is confirmed.</p>
</li>
</ol>
<p>Safe, simple, and built on real people making real trips.</p>
    <figure class='media  w-full  sm:w-full  media--  ' data-original-src='https://i.dawn.com/large/2026/07/1715175434c1313.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/1715175434c1313.webp'  alt='' /></picture></div>
        
    </figure>
<p>Payments are handled securely from start to finish through <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://stripe.com"><u>Stripe</u></a> and <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://pages.payoneer.com/financial-platform/"><u>Payoneer</u></a>, two globally trusted platforms. When a sender and traveller agree on a delivery, the fee is held safely and only released to the traveller once the delivery is confirmed complete, so senders know their money is protected, and travellers know they’ll be paid. With Payoneer in the mix, travellers across Pakistan, the US, the UK and Canada can receive their earnings reliably in their local currency, making cross-border payouts as seamless as the deliveries themselves.</p>
<h3><a id="join-the-network" href="#join-the-network" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Join the network</h3>
<p>SkyPorter is now welcoming senders and travellers across Pakistan, the US, the UK and Canada. Whether you have something to send or space to spare, there’s a place for you in the network.</p>
<p><strong>Learn more and join at <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://skyporter.us"><u>skyporter.us</u></a></strong></p>
<p><strong>Download the app today:</strong></p>
<ul>
<li>
<p><a rel="noopener noreferrer" target="_blank" class="link--external" href="https://apps.apple.com/us/app/skyporter-p2p-logistic-network/id6749952594"><u>Download on the App Store</u></a></p>
</li>
<li>
<p><a rel="noopener noreferrer" target="_blank" class="link--external" href="https://play.google.com/store/apps/details?id=com.skyporter.us"><u>Get it on Google Play</u></a></p>
</li>
</ul>
<p><em>The routes are ready. Are you?</em></p>
    <figure class='media  w-full  w-full  media--  media--embed  ' data-original-src='https://youtu.be/USl0dLNvzAU?si=B8QK8ERfu0aSxchi'>
        <div class='media__item  media__item--youtube  '><iframe src='https://www.youtube.com/embed/USl0dLNvzAU?enablejsapi=1&controls=1&modestbranding=1&rel=0' loading='lazy' allowfullscreen='' frameborder='0' scrolling='no' width='100%' height='100%'></iframe></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by</em> <em>SkyPorter and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2016197</guid>
      <pubDate>Fri, 17 Jul 2026 19:38:54 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
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    <item xmlns:default="http://purl.org/rss/1.0/modules/content/">
      <title>Moving businesses forward: How Yango is redefining corporate mobility in Pakistan</title>
      <link>https://www.dawn.com/news/2015411/moving-businesses-forward-how-yango-is-redefining-corporate-mobility-in-pakistan</link>
      <description>&lt;p&gt;Yango Pakistan Country Head Miral Sharif and Yango Ride Head of B2B Ivan Kaplunovich discuss the evolving landscape of corporate mobility in Pakistan. Together, they share insights on how businesses are rethinking employee transportation, the growing role of technology and data in mobility management and Yango’s vision for helping organisations streamline operations through smarter transportation solutions.&lt;/p&gt;
&lt;p&gt;Interview:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q. Businesses today have more transportation options than ever before. What gap is Yango Rides for business looking to address in Pakistan?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; The challenge isn’t a lack of transportation options, we see local rickshaws, taxis and buses all over the roads; it’s the lack of a single, efficient solution that businesses can rely on to manage employee transport. Many organisations still coordinate rides manually, work with multiple vendors, or manage reimbursement processes that take valuable time and resources.&lt;/p&gt;
&lt;p&gt;Yango Rides for business brings these processes together on one platform, allowing businesses to book rides, monitor trips, manage expenses and access reporting through a single system. Our objective is to help companies simplify their daily operations while providing employees with a reliable and seamless commuting experience.&lt;/p&gt;
&lt;h3&gt;&lt;a id="q-since-launching-in-pakistan-what-has-stood-out-most-about-the-needs-of-local-corporate-customers" href="#q-since-launching-in-pakistan-what-has-stood-out-most-about-the-needs-of-local-corporate-customers" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Q. Since launching in Pakistan, what has stood out most about the needs of local corporate customers?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; One of the strongest observations has been that businesses value simple procedures as much as cost efficiency. Whether we’re working with manufacturing companies, retailers, or service providers, they all want a solution that reduces administrative effort while giving them better oversight over employee transportation.&lt;/p&gt;
&lt;p&gt;We’ve also found that businesses appreciate having a single platform where bookings, ride management and billing are centralised. The feedback we’ve received continues to help us refine our services and ensure we’re delivering solutions that address the day-to-day needs of corporate clients.&lt;/p&gt;
&lt;h3&gt;&lt;a id="q-every-business-has-different-transportation-requirements-how-does-yango-rides-for-business-ensure-enough-flexibility-to-meet-those-varying-needs" href="#q-every-business-has-different-transportation-requirements-how-does-yango-rides-for-business-ensure-enough-flexibility-to-meet-those-varying-needs" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Q. Every business has different transportation requirements. How does Yango Rides for business ensure enough flexibility to meet those varying needs?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; No two businesses operate in exactly the same way, which is why flexibility has been a core focus from the beginning. Some organisations require transportation for small teams attending meetings throughout the day, while others need larger vehicles to support shift-based operations or workforce movement.&lt;/p&gt;
&lt;p&gt;Our platform is designed to accommodate these varying requirements through a range of vehicle options and flexible mobility solutions. We work closely with each client to understand their operational needs and provide a service that can adapt as their business grows.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q. Does customer feedback play any role in shaping Yango Rides for business in Pakistan?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; Absolutely! Customer feedback is an important part of how we continue to improve the platform. Every business has unique operational requirements, and understanding those challenges helps us refine our services and introduce solutions that create real value.&lt;/p&gt;
&lt;p&gt;Maintaining a close relationship with our clients also allows us to respond quickly to changing business needs and ensure we’re delivering a service that continues to support their growth.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Q. With businesses becoming increasingly data-driven, how important is mobility data in helping organisations make better operational decisions?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; Data is becoming increasingly important in how businesses manage and optimise corporate mobility. Beyond arranging transportation, companies want insights that help them monitor travel patterns, control costs and make more informed operational decisions.&lt;/p&gt;
&lt;p&gt;Through reporting and analytics, businesses can improve efficiency while maintaining a consistent employee experience. As time goes by and digital transformation enhances, data will play an even bigger role in shaping smarter mobility strategies.&lt;/p&gt;
&lt;h3&gt;&lt;a id="q-across-international-markets-how-are-business-expectations-from-corporate-mobility-providers-evolving" href="#q-across-international-markets-how-are-business-expectations-from-corporate-mobility-providers-evolving" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Q. Across international markets, how are business expectations from corporate mobility providers evolving?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Ivan:&lt;/strong&gt; We’re seeing a clear shift in the way businesses approach employee transportation. Mobility is no longer viewed simply as a logistical requirement; it’s becoming an important part of operational efficiency and the overall employee experience. Organisations increasingly expect technology that offers greater visibility, flexibility and control over their transportation needs.&lt;/p&gt;
&lt;p&gt;Regardless of the market, businesses are looking for solutions that simplify operations while providing workable insights through data and reporting. This evolution is shaping the future of corporate mobility and it’s driving continuous innovation across our B2B platform.&lt;/p&gt;
&lt;h3&gt;&lt;a id="q-as-yango-continues-to-expand-its-b2b-offering-across-different-regions-what-principles-remain-consistent-in-every-market" href="#q-as-yango-continues-to-expand-its-b2b-offering-across-different-regions-what-principles-remain-consistent-in-every-market" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Q. As Yango continues to expand its B2B offering across different regions, what principles remain consistent in every market?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Ivan:&lt;/strong&gt; While every market has its own unique characteristics, the priorities of businesses remain remarkably consistent. Organisations want dependable service, transparent processes, responsive support, and technology that makes managing transportation simpler and more efficient.&lt;/p&gt;
&lt;p&gt;Our role is to combine those global standards with local market knowledge. That balance allows us to deliver solutions that are scalable while remaining relevant to the specific needs of businesses in each country where we operate.&lt;/p&gt;
&lt;h3&gt;&lt;a id="q-looking-ahead-what-will-be-your-biggest-priority-for-yango-rides-for-business-in-pakistan" href="#q-looking-ahead-what-will-be-your-biggest-priority-for-yango-rides-for-business-in-pakistan" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Q. Looking ahead, what will be your biggest priority for Yango Rides for business in Pakistan?&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Miral:&lt;/strong&gt; Our priority is to continue strengthening relationships with businesses by delivering a consistently reliable and high-quality experience. As more organisations embrace digital solutions, we want to make employee mobility easier to manage while helping companies improve efficiency across their operations.&lt;/p&gt;
&lt;p&gt;We’ll continue listening closely to customer feedback and investing in solutions that address the evolving needs of Pakistan’s corporate sector. Sustainable growth comes from creating long-term value for businesses and that’s exactly where our focus remains.&lt;/p&gt;
&lt;p&gt;To sign up for corporate mobility service or get more information on Yango Rides for business, click the link &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://yango.com/business_int/en_pk/?utm_source=pr"&gt;https://yango.com/business_int/en_pk/?utm_source=pr&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-the-interviewees" href="#about-the-interviewees" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;About the interviewee’s&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Miral Sharif&lt;/strong&gt; is Country Head of Yango Pakistan, responsible for driving the company’s growth, operations and market expansion nationwide. With leadership experience spanning technology, mobility, e-commerce and telecommunications—including senior roles at Daraz and SWVL—she brings deep expertise in scaling businesses, optimising operations and delivering customer-focused solutions in Pakistan’s rapidly evolving digital economy.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ivan Kaplunovich&lt;/strong&gt; is Head of B2B at Yango Ride, where he leads the growth and development of Yango Rides for business across international markets. With extensive experience in corporate mobility and business transformation, he works closely with companies to implement technology-driven transportation solutions that improve operational efficiency, cost management and employee mobility.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is produced in paid partnership with Yango Pakistan&lt;/em&gt;.&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Yango Pakistan Country Head Miral Sharif and Yango Ride Head of B2B Ivan Kaplunovich discuss the evolving landscape of corporate mobility in Pakistan. Together, they share insights on how businesses are rethinking employee transportation, the growing role of technology and data in mobility management and Yango’s vision for helping organisations streamline operations through smarter transportation solutions.</p>
<p>Interview:</p>
<p><strong>Q. Businesses today have more transportation options than ever before. What gap is Yango Rides for business looking to address in Pakistan?</strong></p>
<p><strong>Miral:</strong> The challenge isn’t a lack of transportation options, we see local rickshaws, taxis and buses all over the roads; it’s the lack of a single, efficient solution that businesses can rely on to manage employee transport. Many organisations still coordinate rides manually, work with multiple vendors, or manage reimbursement processes that take valuable time and resources.</p>
<p>Yango Rides for business brings these processes together on one platform, allowing businesses to book rides, monitor trips, manage expenses and access reporting through a single system. Our objective is to help companies simplify their daily operations while providing employees with a reliable and seamless commuting experience.</p>
<h3><a id="q-since-launching-in-pakistan-what-has-stood-out-most-about-the-needs-of-local-corporate-customers" href="#q-since-launching-in-pakistan-what-has-stood-out-most-about-the-needs-of-local-corporate-customers" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Q. Since launching in Pakistan, what has stood out most about the needs of local corporate customers?</strong></h3>
<p><strong>Miral:</strong> One of the strongest observations has been that businesses value simple procedures as much as cost efficiency. Whether we’re working with manufacturing companies, retailers, or service providers, they all want a solution that reduces administrative effort while giving them better oversight over employee transportation.</p>
<p>We’ve also found that businesses appreciate having a single platform where bookings, ride management and billing are centralised. The feedback we’ve received continues to help us refine our services and ensure we’re delivering solutions that address the day-to-day needs of corporate clients.</p>
<h3><a id="q-every-business-has-different-transportation-requirements-how-does-yango-rides-for-business-ensure-enough-flexibility-to-meet-those-varying-needs" href="#q-every-business-has-different-transportation-requirements-how-does-yango-rides-for-business-ensure-enough-flexibility-to-meet-those-varying-needs" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Q. Every business has different transportation requirements. How does Yango Rides for business ensure enough flexibility to meet those varying needs?</strong></h3>
<p><strong>Miral:</strong> No two businesses operate in exactly the same way, which is why flexibility has been a core focus from the beginning. Some organisations require transportation for small teams attending meetings throughout the day, while others need larger vehicles to support shift-based operations or workforce movement.</p>
<p>Our platform is designed to accommodate these varying requirements through a range of vehicle options and flexible mobility solutions. We work closely with each client to understand their operational needs and provide a service that can adapt as their business grows.</p>
<p><strong>Q. Does customer feedback play any role in shaping Yango Rides for business in Pakistan?</strong></p>
<p><strong>Miral:</strong> Absolutely! Customer feedback is an important part of how we continue to improve the platform. Every business has unique operational requirements, and understanding those challenges helps us refine our services and introduce solutions that create real value.</p>
<p>Maintaining a close relationship with our clients also allows us to respond quickly to changing business needs and ensure we’re delivering a service that continues to support their growth.</p>
<p><strong>Q. With businesses becoming increasingly data-driven, how important is mobility data in helping organisations make better operational decisions?</strong></p>
<p><strong>Miral:</strong> Data is becoming increasingly important in how businesses manage and optimise corporate mobility. Beyond arranging transportation, companies want insights that help them monitor travel patterns, control costs and make more informed operational decisions.</p>
<p>Through reporting and analytics, businesses can improve efficiency while maintaining a consistent employee experience. As time goes by and digital transformation enhances, data will play an even bigger role in shaping smarter mobility strategies.</p>
<h3><a id="q-across-international-markets-how-are-business-expectations-from-corporate-mobility-providers-evolving" href="#q-across-international-markets-how-are-business-expectations-from-corporate-mobility-providers-evolving" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Q. Across international markets, how are business expectations from corporate mobility providers evolving?</strong></h3>
<p><strong>Ivan:</strong> We’re seeing a clear shift in the way businesses approach employee transportation. Mobility is no longer viewed simply as a logistical requirement; it’s becoming an important part of operational efficiency and the overall employee experience. Organisations increasingly expect technology that offers greater visibility, flexibility and control over their transportation needs.</p>
<p>Regardless of the market, businesses are looking for solutions that simplify operations while providing workable insights through data and reporting. This evolution is shaping the future of corporate mobility and it’s driving continuous innovation across our B2B platform.</p>
<h3><a id="q-as-yango-continues-to-expand-its-b2b-offering-across-different-regions-what-principles-remain-consistent-in-every-market" href="#q-as-yango-continues-to-expand-its-b2b-offering-across-different-regions-what-principles-remain-consistent-in-every-market" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Q. As Yango continues to expand its B2B offering across different regions, what principles remain consistent in every market?</strong></h3>
<p><strong>Ivan:</strong> While every market has its own unique characteristics, the priorities of businesses remain remarkably consistent. Organisations want dependable service, transparent processes, responsive support, and technology that makes managing transportation simpler and more efficient.</p>
<p>Our role is to combine those global standards with local market knowledge. That balance allows us to deliver solutions that are scalable while remaining relevant to the specific needs of businesses in each country where we operate.</p>
<h3><a id="q-looking-ahead-what-will-be-your-biggest-priority-for-yango-rides-for-business-in-pakistan" href="#q-looking-ahead-what-will-be-your-biggest-priority-for-yango-rides-for-business-in-pakistan" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Q. Looking ahead, what will be your biggest priority for Yango Rides for business in Pakistan?</strong></h3>
<p><strong>Miral:</strong> Our priority is to continue strengthening relationships with businesses by delivering a consistently reliable and high-quality experience. As more organisations embrace digital solutions, we want to make employee mobility easier to manage while helping companies improve efficiency across their operations.</p>
<p>We’ll continue listening closely to customer feedback and investing in solutions that address the evolving needs of Pakistan’s corporate sector. Sustainable growth comes from creating long-term value for businesses and that’s exactly where our focus remains.</p>
<p>To sign up for corporate mobility service or get more information on Yango Rides for business, click the link <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://yango.com/business_int/en_pk/?utm_source=pr">https://yango.com/business_int/en_pk/?utm_source=pr</a></p>
<h3><a id="about-the-interviewees" href="#about-the-interviewees" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>About the interviewee’s</strong></h3>
<p><strong>Miral Sharif</strong> is Country Head of Yango Pakistan, responsible for driving the company’s growth, operations and market expansion nationwide. With leadership experience spanning technology, mobility, e-commerce and telecommunications—including senior roles at Daraz and SWVL—she brings deep expertise in scaling businesses, optimising operations and delivering customer-focused solutions in Pakistan’s rapidly evolving digital economy.</p>
<p><strong>Ivan Kaplunovich</strong> is Head of B2B at Yango Ride, where he leads the growth and development of Yango Rides for business across international markets. With extensive experience in corporate mobility and business transformation, he works closely with companies to implement technology-driven transportation solutions that improve operational efficiency, cost management and employee mobility.</p>
<hr />
<p><em>This content is produced in paid partnership with Yango Pakistan</em>.</p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2015411</guid>
      <pubDate>Thu, 16 Jul 2026 15:57:30 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/07/141744035a4c103.webp" type="image/webp" medium="image" height="1706" width="2560">
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      <title>Resecurity partners with Sapphire Consulting to accelerate secure code engineering and cybersecurity practices</title>
      <link>https://www.dawn.com/news/2015636/resecurity-partners-with-sapphire-consulting-to-accelerate-secure-code-engineering-and-cybersecurity-practices</link>
      <description>&lt;p&gt;Resecurity®, a global cybersecurity and cyber threat intelligence company, has announced a strategic partnership with Sapphire Consulting Services (SCS), an international systems consulting company based in Pakistan, to accelerate secure code engineering, cybersecurity practices and intelligence-driven security capabilities for enterprise and government customers.&lt;/p&gt;
&lt;p&gt;The partnership brings together Resecurity’s expertise in cyber threat intelligence, fraud prevention, digital risk management and cybersecurity analytics with Sapphire Consulting’s experience in enterprise technology, custom application development, systems integration, application management and managed services.&lt;/p&gt;
&lt;p&gt;Founded in 2005 by Zuhair Siddiqui, Sapphire Consulting Services has developed a broad portfolio of technology and business solutions designed to help organisations improve performance, modernise operations and address complex business needs through technology. The company’s areas of specialisation include custom application development, data analytics and big data, packaged ERP implementations, open platforms and technologies, mobile application development, application management services and managed services.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/151332308812d83.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/151332308812d83.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;h3&gt;&lt;a id="strengthening-secure-code-engineering-and-cybersecurity-readiness" href="#strengthening-secure-code-engineering-and-cybersecurity-readiness" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Strengthening Secure Code Engineering and Cybersecurity Readiness&lt;/h3&gt;
&lt;p&gt;As organisations modernise digital platforms and accelerate software development, cybersecurity must be integrated earlier into the technology lifecycle. Secure code engineering, application risk management and proactive threat intelligence are becoming essential for reducing exposure, protecting sensitive data and improving resilience against evolving cyber threats.&lt;/p&gt;
&lt;p&gt;Through this partnership, Resecurity and Sapphire Consulting will collaborate to help organisations strengthen cybersecurity practices across software development, enterprise applications and digital transformation programmes. The collaboration will focus on enabling secure-by-design approaches, improving visibility into software and digital risk and supporting customers with intelligence-driven cybersecurity capabilities.&lt;/p&gt;
&lt;blockquote class="blockquote-level-1"&gt;
&lt;p&gt;“Modern cybersecurity begins long before systems go into production. It must be embedded into how organisations design, develop, deploy and manage technology,” said Gene Yoo, CEO of Resecurity. “Our partnership with Sapphire Consulting allows us to combine Resecurity’s global threat intelligence and cybersecurity expertise with Sapphire’s strong software engineering and enterprise technology capabilities to help customers build more secure and resilient digital environments.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h3&gt;&lt;a id="integrating-cyber-threat-intelligence-with-enterprise-technology-delivery" href="#integrating-cyber-threat-intelligence-with-enterprise-technology-delivery" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Integrating Cyber Threat Intelligence with Enterprise Technology Delivery&lt;/h3&gt;
&lt;p&gt;The collaboration will support joint initiatives focused on secure application development, cybersecurity advisory, threat-informed engineering and risk-based technology modernisation. By aligning Resecurity’s cyber threat intelligence capabilities with Sapphire Consulting’s enterprise delivery model, the partnership will help organisations better understand security risks across applications, infrastructure and digital business processes.&lt;/p&gt;
&lt;p&gt;Sapphire Consulting works with customers across industries including government, finance and banking, manufacturing, media, higher education, healthcare and energy. Its experience in technology consulting, global delivery, resource augmentation, SaaS and business process outsourcing provides a strong foundation for integrating cybersecurity into large-scale transformation programmes.&lt;/p&gt;
&lt;blockquote class="blockquote-level-1"&gt;
&lt;p&gt;“Security has become a core requirement for every digital transformation initiative,” said Zuhair Siddiqui, Founder of Sapphire Consulting Services. “By partnering with Resecurity, we are strengthening our ability to support customers with advanced cybersecurity capabilities that complement our work in software engineering, enterprise applications and technology consulting.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h3&gt;&lt;a id="supporting-secure-digital-transformation" href="#supporting-secure-digital-transformation" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Supporting Secure Digital Transformation&lt;/h3&gt;
&lt;p&gt;The partnership reflects a shared commitment to helping organisations adopt secure, scalable and intelligence-driven technology practices. Together, Resecurity and Sapphire Consulting will support customers in strengthening cyber resilience, improving application security and aligning cybersecurity with broader business and technology objectives.&lt;/p&gt;
&lt;p&gt;By combining global cyber threat intelligence with practical enterprise technology delivery, the partnership aims to help organisations reduce digital risk, improve security maturity and build stronger foundations for long-term digital transformation.&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-resecurity" href="#about-resecurity" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;About Resecurity&lt;/h3&gt;
&lt;p&gt;Resecurity® is a cybersecurity company that delivers a unified platform for endpoint protection, fraud prevention, risk management and cyber threat intelligence. Known for providing best-of-breed data-driven intelligence solutions, Resecurity’s services and platforms focus on early warning identification of data breaches and comprehensive protection against cybersecurity risks. Founded in 2016, it has been globally recognised as one of the world’s most innovative cybersecurity companies with the sole mission of enabling organisations to combat cyber threats regardless of how sophisticated they are. Most recently, Resecurity was named one of the Top 10 fastest-growing private cybersecurity companies in Los Angeles, California by &lt;em&gt;Inc.&lt;/em&gt; Magazine. An Official Partner of the Cybercrime Atlas by the World Economic Forum (WEF), Member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, FS-ISAC and the American Chamber of Commerce in Saudi Arabia (AmChamKSA), Singapore (AmChamSG), Korea (AmChamKorea), Mexico (AmChamMX), Thailand (AmChamThailand) and UAE (AmChamDubai). To learn more about Resecurity, visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com"&gt;https://resecurity.com&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-sapphire-consulting-services" href="#about-sapphire-consulting-services" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;About Sapphire Consulting Services&lt;/h3&gt;
&lt;p&gt;Sapphire Consulting Services (Pvt.) Limited is an international systems consulting company based in Pakistan, providing a broad portfolio of technology and business solutions to help clients improve business performance. Founded in 2005 by Zuhair Siddiqui, the company specialises in custom application development, data analytics and big data, packaged ERP implementations, open platforms and technologies, mobile application development, application management services and managed services. Sapphire Consulting serves customers across multiple industries, including government, finance and banking, manufacturing, media, higher education, healthcare and energy.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Resecurity and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Resecurity®, a global cybersecurity and cyber threat intelligence company, has announced a strategic partnership with Sapphire Consulting Services (SCS), an international systems consulting company based in Pakistan, to accelerate secure code engineering, cybersecurity practices and intelligence-driven security capabilities for enterprise and government customers.</p>
<p>The partnership brings together Resecurity’s expertise in cyber threat intelligence, fraud prevention, digital risk management and cybersecurity analytics with Sapphire Consulting’s experience in enterprise technology, custom application development, systems integration, application management and managed services.</p>
<p>Founded in 2005 by Zuhair Siddiqui, Sapphire Consulting Services has developed a broad portfolio of technology and business solutions designed to help organisations improve performance, modernise operations and address complex business needs through technology. The company’s areas of specialisation include custom application development, data analytics and big data, packaged ERP implementations, open platforms and technologies, mobile application development, application management services and managed services.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/151332308812d83.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/151332308812d83.webp'  alt='' /></picture></div>
        
    </figure>
<h3><a id="strengthening-secure-code-engineering-and-cybersecurity-readiness" href="#strengthening-secure-code-engineering-and-cybersecurity-readiness" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Strengthening Secure Code Engineering and Cybersecurity Readiness</h3>
<p>As organisations modernise digital platforms and accelerate software development, cybersecurity must be integrated earlier into the technology lifecycle. Secure code engineering, application risk management and proactive threat intelligence are becoming essential for reducing exposure, protecting sensitive data and improving resilience against evolving cyber threats.</p>
<p>Through this partnership, Resecurity and Sapphire Consulting will collaborate to help organisations strengthen cybersecurity practices across software development, enterprise applications and digital transformation programmes. The collaboration will focus on enabling secure-by-design approaches, improving visibility into software and digital risk and supporting customers with intelligence-driven cybersecurity capabilities.</p>
<blockquote class="blockquote-level-1">
<p>“Modern cybersecurity begins long before systems go into production. It must be embedded into how organisations design, develop, deploy and manage technology,” said Gene Yoo, CEO of Resecurity. “Our partnership with Sapphire Consulting allows us to combine Resecurity’s global threat intelligence and cybersecurity expertise with Sapphire’s strong software engineering and enterprise technology capabilities to help customers build more secure and resilient digital environments.”</p>
</blockquote>
<h3><a id="integrating-cyber-threat-intelligence-with-enterprise-technology-delivery" href="#integrating-cyber-threat-intelligence-with-enterprise-technology-delivery" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Integrating Cyber Threat Intelligence with Enterprise Technology Delivery</h3>
<p>The collaboration will support joint initiatives focused on secure application development, cybersecurity advisory, threat-informed engineering and risk-based technology modernisation. By aligning Resecurity’s cyber threat intelligence capabilities with Sapphire Consulting’s enterprise delivery model, the partnership will help organisations better understand security risks across applications, infrastructure and digital business processes.</p>
<p>Sapphire Consulting works with customers across industries including government, finance and banking, manufacturing, media, higher education, healthcare and energy. Its experience in technology consulting, global delivery, resource augmentation, SaaS and business process outsourcing provides a strong foundation for integrating cybersecurity into large-scale transformation programmes.</p>
<blockquote class="blockquote-level-1">
<p>“Security has become a core requirement for every digital transformation initiative,” said Zuhair Siddiqui, Founder of Sapphire Consulting Services. “By partnering with Resecurity, we are strengthening our ability to support customers with advanced cybersecurity capabilities that complement our work in software engineering, enterprise applications and technology consulting.”</p>
</blockquote>
<h3><a id="supporting-secure-digital-transformation" href="#supporting-secure-digital-transformation" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Supporting Secure Digital Transformation</h3>
<p>The partnership reflects a shared commitment to helping organisations adopt secure, scalable and intelligence-driven technology practices. Together, Resecurity and Sapphire Consulting will support customers in strengthening cyber resilience, improving application security and aligning cybersecurity with broader business and technology objectives.</p>
<p>By combining global cyber threat intelligence with practical enterprise technology delivery, the partnership aims to help organisations reduce digital risk, improve security maturity and build stronger foundations for long-term digital transformation.</p>
<h3><a id="about-resecurity" href="#about-resecurity" class="heading-permalink" aria-hidden="true" title="Permalink"></a>About Resecurity</h3>
<p>Resecurity® is a cybersecurity company that delivers a unified platform for endpoint protection, fraud prevention, risk management and cyber threat intelligence. Known for providing best-of-breed data-driven intelligence solutions, Resecurity’s services and platforms focus on early warning identification of data breaches and comprehensive protection against cybersecurity risks. Founded in 2016, it has been globally recognised as one of the world’s most innovative cybersecurity companies with the sole mission of enabling organisations to combat cyber threats regardless of how sophisticated they are. Most recently, Resecurity was named one of the Top 10 fastest-growing private cybersecurity companies in Los Angeles, California by <em>Inc.</em> Magazine. An Official Partner of the Cybercrime Atlas by the World Economic Forum (WEF), Member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, FS-ISAC and the American Chamber of Commerce in Saudi Arabia (AmChamKSA), Singapore (AmChamSG), Korea (AmChamKorea), Mexico (AmChamMX), Thailand (AmChamThailand) and UAE (AmChamDubai). To learn more about Resecurity, visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com">https://resecurity.com</a>.</p>
<h3><a id="about-sapphire-consulting-services" href="#about-sapphire-consulting-services" class="heading-permalink" aria-hidden="true" title="Permalink"></a>About Sapphire Consulting Services</h3>
<p>Sapphire Consulting Services (Pvt.) Limited is an international systems consulting company based in Pakistan, providing a broad portfolio of technology and business solutions to help clients improve business performance. Founded in 2005 by Zuhair Siddiqui, the company specialises in custom application development, data analytics and big data, packaged ERP implementations, open platforms and technologies, mobile application development, application management services and managed services. Sapphire Consulting serves customers across multiple industries, including government, finance and banking, manufacturing, media, higher education, healthcare and energy.</p>
<hr />
<p><em>This content is an advertorial by</em> <em>Resecurity and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2015636</guid>
      <pubDate>Thu, 16 Jul 2026 11:51:18 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/15133230e65568a.webp" type="image/webp" medium="image" height="720" width="1280">
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      <title>Master Changan celebrates 20,000 Oshan X7 customers with exclusive limited-time offer</title>
      <link>https://www.dawn.com/news/2015347/master-changan-celebrates-20000-oshan-x7-customers-with-exclusive-limited-time-offer</link>
      <description>&lt;p&gt;Master Changan Motors Limited (MCML), Pakistan’s fastest growing automobile brand and the country’s number one Chinese automotive brand in FY2026, has announced the 20,000 Oshan Celebration Offer to celebrate the milestone of over 20,000 Oshan X7s sold in Pakistan.&lt;/p&gt;
&lt;p&gt;As part of this limited-time celebration, customers can enjoy savings of up to Rs850,000 on the feature-rich Oshan X7 FutureSense variants. The 5-Seat FutureSense is now available at Rs8,099,000, while the 7-Seat FutureSense is available at Rs8,449,000.&lt;/p&gt;
&lt;p&gt;The Oshan X7 has established itself as Pakistan’s highest-selling 7-seat SUV and the market leader in one of the country’s most competitive SUV segments. Renowned for its best-in-class combination of fuel efficiency, driving comfort, performance and cutting-edge technology, the fully loaded FutureSense variants now offer customers greater value than ever before.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/14121805094caf0.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/14121805094caf0.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The Oshan X7 has also transformed the premium SUV market by providing C-segment sedan owners with an attractive upgrade path into a spacious, feature-packed SUV without compromising on comfort, technology or affordability.&lt;/p&gt;
&lt;p&gt;With a nationwide network of 29 authorized 3S dealerships, a customer-first approach and a strong focus on delivering high-quality products and after-sales support, Changan has earned the trust of Pakistani consumers and has become the country’s most trusted Chinese automotive brand.&lt;/p&gt;
&lt;p&gt;The 20,000 Oshan Celebration Offer is available for a limited time only. Customers are encouraged to visit their nearest authorized Changan dealership to experience the Oshan X7, book a test drive and take advantage of this exclusive celebration offer.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/141225285b63c4c.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/141225285b63c4c.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Master Changan&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Master Changan Motors Limited (MCML), Pakistan’s fastest growing automobile brand and the country’s number one Chinese automotive brand in FY2026, has announced the 20,000 Oshan Celebration Offer to celebrate the milestone of over 20,000 Oshan X7s sold in Pakistan.</p>
<p>As part of this limited-time celebration, customers can enjoy savings of up to Rs850,000 on the feature-rich Oshan X7 FutureSense variants. The 5-Seat FutureSense is now available at Rs8,099,000, while the 7-Seat FutureSense is available at Rs8,449,000.</p>
<p>The Oshan X7 has established itself as Pakistan’s highest-selling 7-seat SUV and the market leader in one of the country’s most competitive SUV segments. Renowned for its best-in-class combination of fuel efficiency, driving comfort, performance and cutting-edge technology, the fully loaded FutureSense variants now offer customers greater value than ever before.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/14121805094caf0.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/14121805094caf0.webp'  alt='' /></picture></div>
        
    </figure>
<p>The Oshan X7 has also transformed the premium SUV market by providing C-segment sedan owners with an attractive upgrade path into a spacious, feature-packed SUV without compromising on comfort, technology or affordability.</p>
<p>With a nationwide network of 29 authorized 3S dealerships, a customer-first approach and a strong focus on delivering high-quality products and after-sales support, Changan has earned the trust of Pakistani consumers and has become the country’s most trusted Chinese automotive brand.</p>
<p>The 20,000 Oshan Celebration Offer is available for a limited time only. Customers are encouraged to visit their nearest authorized Changan dealership to experience the Oshan X7, book a test drive and take advantage of this exclusive celebration offer.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/141225285b63c4c.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/141225285b63c4c.webp'  alt='' /></picture></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by</em> <em>Master Changan</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2015347</guid>
      <pubDate>Tue, 14 Jul 2026 15:15:43 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/14121748b2cf2b7.webp" type="image/webp" medium="image" height="480" width="800">
        <media:thumbnail url="https://i.dawn.com/thumbnail/2026/07/14121748b2cf2b7.webp"/>
        <media:title/>
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    <item xmlns:default="http://purl.org/rss/1.0/modules/content/">
      <title>K&amp;N's SmartCooking Recipes: Chicken Parmesan Spaghetti</title>
      <link>https://www.dawn.com/news/2015352/kampns-smartcooking-recipes-chicken-parmesan-spaghetti</link>
      <description>&lt;p&gt;&lt;a href="https://images.dawn.com/news/1195484"&gt;https://images.dawn.com/news/1195484&lt;/a&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="https://images.dawn.com/news/1195484">https://images.dawn.com/news/1195484</a></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2015352</guid>
      <pubDate>Tue, 14 Jul 2026 12:32:06 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/07/14123112c8c38d3.webp" type="image/webp" medium="image" height="720" width="1200">
        <media:thumbnail url="https://i.dawn.com/thumbnail/2026/07/14123112c8c38d3.webp"/>
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      <title>Etihad Town opens a new chapter with the launch of Phase – IV</title>
      <link>https://www.dawn.com/news/2013622/etihad-town-opens-a-new-chapter-with-the-launch-of-phase-iv</link>
      <description>&lt;p&gt;Pakistan’s most trustworthy real estate brand, Etihad Town, officially launched its much-awaited Etihad Town Phase - IV in collaboration with Shahana Living at a grand ceremony held at Faletti’s Hotel, Lahore.&lt;/p&gt;
&lt;p&gt;The event, hosted by renowned actors Mikaal Zulfiqar and Vasay Chaudhry, brought together strategic sales partners, customers, business leaders, media representatives, and distinguished guests from all walks of life to celebrate another milestone in Pakistan’s real estate sector.&lt;/p&gt;
&lt;p&gt;The evening reflected the growing confidence in the Etihad Town brand as attendees witnessed the unveiling of a development set to redefine modern community living.&lt;/p&gt;
&lt;p&gt;Etihad Town Phase - IV marks the developer’s ninth project across Pakistan and fifth development in Lahore, further strengthening its presence in the country’s real estate landscape.&lt;/p&gt;
&lt;p&gt;Located on the prime Chenab Road, Etihad Town Phase - IV has been launched with 100 per cent LDA approval, continuing Etihad Town’s legacy of transparency and credibility. The project enjoys seamless connectivity to four of Lahore’s major road networks while being directly linked with Etihad Town Phases - II and Phase - III, creating a well-integrated community that offers enhanced accessibility, convenience, and an elevated lifestyle for its residents.&lt;/p&gt;
&lt;p&gt;Highlighting the achievement, the management credited the strategic vision of Chairman Chaudhary Munir and Executive Directors Ch Raheel Munir, Ch Faisal Munir, and Ch Sohail Munir for consistently driving quality development and timely delivery.&lt;/p&gt;
&lt;p&gt;Speaking at the event, COO Etihad Town, Sheikh Shujaullah Khan, said that Etihad Town Phase - IV reflects the organisation’s unwavering commitment to creating future-ready communities that combine quality infrastructure, modern urban planning, and long-term investment value. He added that the project has been thoughtfully designed to meet the evolving needs of homeowners while reinforcing Etihad Town’s vision of delivering developments that inspire confidence among investors and residents alike.&lt;/p&gt;
&lt;p&gt;One of the biggest highlights of the evening was the premiere of the official television commercial for Etihad Town Phase - IV, featuring renowned television personality &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.instagram.com/tabishhashmi?igsh=bTZsNHIwdmdjbm8y"&gt;Tabish Hashmi&lt;/a&gt;, who was also present at the event. Sharing his experience of working with the brand, he appreciated Etihad Town’s vision, professionalism, and commitment to excellence, making the TVC launch one of the most memorable moments of the evening.&lt;/p&gt;
&lt;p&gt;Etihad Town also reaffirmed one of the values that has become synonymous with its brand—delivering projects before time. Having already delivered five projects before their committed timelines, the developer is now on track to deliver two more projects by December 2026, further strengthening its reputation for reliability, consistency, and execution in Pakistan’s real estate sector.&lt;/p&gt;
&lt;p&gt;Following the recently announced real estate-friendly federal budget, the property sector has entered a renewed phase of optimism, making this an ideal time for investment. With a proven record of regulatory compliance, premium developments, and consistently delivering projects before time, Etihad Town continues to stand out as Pakistan’s most trustworthy real estate developer, offering investors and homebuyers unmatched confidence and long-term value.&lt;/p&gt;
&lt;p&gt;The launch of Etihad Town Phase - IV marks another defining milestone in Etihad Town’s journey of shaping modern urban communities, reaffirming its commitment to setting new benchmarks for quality, innovation, and sustainable living across Pakistan.&lt;/p&gt;
    &lt;figure class='media  w-full  w-full  media--  media--embed  media--uneven' data-original-src='https://www.facebook.com/story.php?story_fbid=1462876062524166&amp;amp;id=100064053572820&amp;amp;mibextid=wwXIfr&amp;amp;rdid=psqRGXLjAmIgbvPF&amp;amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2Fv%2F1DQy9izHX4%2F%3Fmibextid%3DwwXIfr#'&gt;
        &lt;div class='media__item  media__item--facebook  media__item--relative'&gt;&lt;div class="fb-post" data-href="https://www.facebook.com/story.php?story_fbid=1462876062524166&amp;amp;id=100064053572820&amp;amp;mibextid=wwXIfr&amp;amp;rdid=psqRGXLjAmIgbvPF&amp;amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2Fv%2F1DQy9izHX4%2F%3Fmibextid%3DwwXIfr#" data-width="auto"&gt;&lt;/div&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Etihad Town&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Pakistan’s most trustworthy real estate brand, Etihad Town, officially launched its much-awaited Etihad Town Phase - IV in collaboration with Shahana Living at a grand ceremony held at Faletti’s Hotel, Lahore.</p>
<p>The event, hosted by renowned actors Mikaal Zulfiqar and Vasay Chaudhry, brought together strategic sales partners, customers, business leaders, media representatives, and distinguished guests from all walks of life to celebrate another milestone in Pakistan’s real estate sector.</p>
<p>The evening reflected the growing confidence in the Etihad Town brand as attendees witnessed the unveiling of a development set to redefine modern community living.</p>
<p>Etihad Town Phase - IV marks the developer’s ninth project across Pakistan and fifth development in Lahore, further strengthening its presence in the country’s real estate landscape.</p>
<p>Located on the prime Chenab Road, Etihad Town Phase - IV has been launched with 100 per cent LDA approval, continuing Etihad Town’s legacy of transparency and credibility. The project enjoys seamless connectivity to four of Lahore’s major road networks while being directly linked with Etihad Town Phases - II and Phase - III, creating a well-integrated community that offers enhanced accessibility, convenience, and an elevated lifestyle for its residents.</p>
<p>Highlighting the achievement, the management credited the strategic vision of Chairman Chaudhary Munir and Executive Directors Ch Raheel Munir, Ch Faisal Munir, and Ch Sohail Munir for consistently driving quality development and timely delivery.</p>
<p>Speaking at the event, COO Etihad Town, Sheikh Shujaullah Khan, said that Etihad Town Phase - IV reflects the organisation’s unwavering commitment to creating future-ready communities that combine quality infrastructure, modern urban planning, and long-term investment value. He added that the project has been thoughtfully designed to meet the evolving needs of homeowners while reinforcing Etihad Town’s vision of delivering developments that inspire confidence among investors and residents alike.</p>
<p>One of the biggest highlights of the evening was the premiere of the official television commercial for Etihad Town Phase - IV, featuring renowned television personality <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.instagram.com/tabishhashmi?igsh=bTZsNHIwdmdjbm8y">Tabish Hashmi</a>, who was also present at the event. Sharing his experience of working with the brand, he appreciated Etihad Town’s vision, professionalism, and commitment to excellence, making the TVC launch one of the most memorable moments of the evening.</p>
<p>Etihad Town also reaffirmed one of the values that has become synonymous with its brand—delivering projects before time. Having already delivered five projects before their committed timelines, the developer is now on track to deliver two more projects by December 2026, further strengthening its reputation for reliability, consistency, and execution in Pakistan’s real estate sector.</p>
<p>Following the recently announced real estate-friendly federal budget, the property sector has entered a renewed phase of optimism, making this an ideal time for investment. With a proven record of regulatory compliance, premium developments, and consistently delivering projects before time, Etihad Town continues to stand out as Pakistan’s most trustworthy real estate developer, offering investors and homebuyers unmatched confidence and long-term value.</p>
<p>The launch of Etihad Town Phase - IV marks another defining milestone in Etihad Town’s journey of shaping modern urban communities, reaffirming its commitment to setting new benchmarks for quality, innovation, and sustainable living across Pakistan.</p>
    <figure class='media  w-full  w-full  media--  media--embed  media--uneven' data-original-src='https://www.facebook.com/story.php?story_fbid=1462876062524166&amp;id=100064053572820&amp;mibextid=wwXIfr&amp;rdid=psqRGXLjAmIgbvPF&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2Fv%2F1DQy9izHX4%2F%3Fmibextid%3DwwXIfr#'>
        <div class='media__item  media__item--facebook  media__item--relative'><div class="fb-post" data-href="https://www.facebook.com/story.php?story_fbid=1462876062524166&amp;id=100064053572820&amp;mibextid=wwXIfr&amp;rdid=psqRGXLjAmIgbvPF&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2Fv%2F1DQy9izHX4%2F%3Fmibextid%3DwwXIfr#" data-width="auto"></div></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by</em> <em>Etihad Town</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2013622</guid>
      <pubDate>Tue, 07 Jul 2026 20:00:42 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
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      <title>Resecurity, HNL sign MoU to strengthen Pakistan's critical infrastructure against cyber threats</title>
      <link>https://www.dawn.com/news/2013399/resecurity-hnl-sign-mou-to-strengthen-pakistans-critical-infrastructure-against-cyber-threats</link>
      <description>&lt;p&gt;Resecurity, Inc. (USA), a globally recognised cybersecurity and threat intelligence firm safeguarding Fortune 100 corporations and sovereign governments across the world, today announced a landmark Memorandum of Understanding (MoU) with Hitech Networks (Pvt) Ltd.— Pakistan’s premier enterprise infrastructure, telecom and energy solutions company. The partnership represents one of the most significant cybersecurity collaborations in Pakistan’s technology sector, uniting the country’s leading infrastructure operator with a world-class intelligence-driven security organisation.&lt;/p&gt;
&lt;p&gt;The agreement arrives at a defining moment for Pakistan’s digital economy. As the nation accelerates its transition toward a connected, technology-driven future, the systems underpinning that transformation — telecom towers, fiber networks, enterprise IT environments and energy grids — have become high-value targets for sophisticated threat actors. This partnership directly addresses that vulnerability.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/08003723fbb88ea.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/08003723fbb88ea.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;h3&gt;&lt;a id="two-powerhouses-one-mission" href="#two-powerhouses-one-mission" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Two Powerhouses, One Mission&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Hitech Networks (Pvt) Ltd. is not a peripheral player in Pakistan’s infrastructure story — it &lt;em&gt;is&lt;/em&gt; the infrastructure. Pakistan’s &lt;a href="/trends/1"&gt;#1&lt;/a&gt; Managed Services Provider, HNL manages over 14,000 BTS + 09 core sites , has executed more than 4,210 implementations, and maintains a national footprint of 144 offices serviced by 980+ field technicians and 410+ technical experts. Its client portfolio reads as a who’s who of Pakistan’s most critical institutions — Jazz, Telenor, Zong, Ufone, PTCL, Huawei, Nokia, ZTE, Wateen, EDOTCO, Punjab Safe Cities Authority, and Habib Bank Limited, among others.&lt;/p&gt;
&lt;p&gt;Resecurity brings to the table what HNL’s scale demands: deep, actionable threat intelligence and cybersecurity capabilities trusted by Fortune 100 corporations and government agencies across multiple continents. Together, both organisations are uniquely positioned to build a more secure and resilient digital Pakistan.&lt;/p&gt;
&lt;h3&gt;&lt;a id="what-the-partnership-will-deliver" href="#what-the-partnership-will-deliver" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;What the Partnership Will Deliver&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;The MoU establishes a framework for collaboration across several high-impact areas that directly address the intersection of physical infrastructure and cyber risk.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Securing Telecom Infrastructure —&lt;/em&gt; With HNL operating 14,000 BTS + 09 core sites under field-level and managed services, the attack surface across Pakistan’s telecom backbone is vast. Resecurity will bring its threat intelligence and vulnerability assessment capabilities to bear on this environment, helping identify, monitor and neutralise threats targeting network nodes, fiber assets, and BTS installations.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Protecting Enterprise IT and Cloud Environments —&lt;/em&gt; HNL’s Software, Cloud &amp;amp; AI division is actively driving digital transformation for hundreds of Pakistani enterprises — deploying cloud migration, AI automation, big data analytics, and ICT infrastructure. As these environments expand, so does their exposure to cyber threats. Resecurity’s expertise in securing enterprise digital ecosystems will directly strengthen HNL’s ability to deliver secure, resilient IT outcomes for its clients.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Safeguarding Energy and Power Systems —&lt;/em&gt; HNL manages mission-critical power infrastructure — from diesel generators and Battery Energy Storage Systems (BESS) to hybrid solar installations — serving telecom operators, banks, educational institutions, and government entities. Operational technology (OT) environments like these are increasingly targeted by state-sponsored and criminal threat actors globally. This collaboration will work to apply cybersecurity best practices to HNL’s energy and power operations, protecting continuity for the organizations that depend on them.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Joint Threat Intelligence and Incident Response —&lt;/em&gt; Both parties will share threat intelligence relevant to the sectors in which HNL operates, enabling faster detection of and response to emerging threats. This proactive, intelligence-led approach moves the security posture of Pakistan’s infrastructure sector from reactive to anticipatory.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/0800372358ccfad.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/0800372358ccfad.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;h3&gt;&lt;a id="executive-perspectives" href="#executive-perspectives" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;Executive Perspectives&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;“Hitech Networks (Pvt) Ltd. is the operational backbone of Pakistan’s connectivity and energy infrastructure,” said &lt;strong&gt;Muhammad Bilal Younis&lt;/strong&gt;, VP of Operations (Global Cyber Risk &amp;amp; Brand Protection), Resecurity. “When infrastructure of this scale and criticality is exposed to cyber threats, the consequences extend far beyond any single organisation — they affect entire cities, industries, and institutions. This partnership is about ensuring that Pakistan’s digital growth story is built on a foundation that adversaries cannot compromise.”&lt;/p&gt;
&lt;p&gt;“Pakistan is in the middle of a profound digital transformation, and HNL is proud to be at the center of it,” said a spokesperson for Hitech Networks (Pvt) Ltd. “Partnering with Resecurity allows us to extend our commitment to our clients — not just by delivering world-class infrastructure, but by ensuring that infrastructure is defended by world-class security intelligence.”&lt;/p&gt;
&lt;h3&gt;&lt;a id="a-turning-point-for-pakistans-cyber-resilience" href="#a-turning-point-for-pakistans-cyber-resilience" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;A Turning Point for Pakistan’s Cyber Resilience&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Pakistan’s growing dependence on digital infrastructure — accelerated by nationwide fiber rollouts, 4G and 5G expansion, cloud adoption, and smart city initiatives — has outpaced the development of cybersecurity safeguards at scale. This MoU between Resecurity and Hitech Networks (Pvt) Ltd. sets a new benchmark for how industry leaders in Pakistan can take proactive responsibility for national cyber resilience, without waiting for regulation to mandate it.&lt;/p&gt;
&lt;p&gt;Both organisations have committed to operating under a framework of strict confidentiality, mutual respect, and program integrity. The agreement takes effect immediately and remains valid for two years, with provisions for renewal by mutual written agreement.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;For more information, visit&lt;/em&gt; &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com"&gt;https://resecurity.com&lt;/a&gt; &lt;em&gt;and&lt;/em&gt; &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.hnl.com.pk"&gt;https://www.hnl.com.pk&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-hitech-networks-pvt-ltd" href="#about-hitech-networks-pvt-ltd" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;About Hitech Networks (Pvt) Ltd.&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Hitech Networks (Pvt) &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Ltd.is"&gt;Ltd.is&lt;/a&gt; Pakistan’s &lt;a href="/trends/1"&gt;#1&lt;/a&gt; Managed Services Provider, delivering enterprise-grade telecom infrastructure, energy and power solutions, and IT services to over 900 leading organisations for more than 21 years. With 144 offices nationwide, 14,000 BTS + 09 core sites under management, and a dedicated workforce of 980+ field technicians and 410+ technical experts, HNL is the operational engine powering Pakistan’s most critical institutions — including its leading telecom operators, government bodies, financial institutions, and educational networks. For more information, visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.hnl.com.pk"&gt;https://www.hnl.com.pk&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-resecurity" href="#about-resecurity" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;About Resecurity&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Resecurity is an American cybersecurity company headquartered in Los Angeles, California, providing next-generation ISR (Intelligence, Surveillance, Reconnaissance) and ERMM (External Risk Mitigation &amp;amp; Management) solutions to Fortune 500 corporations, federal law enforcement, and government agencies worldwide. Resecurity is a member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, and FS-ISAC, and maintains representation across American Chambers of Commerce globally. For more information, visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com"&gt;https://resecurity.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Media Contact:&lt;/strong&gt; Alex York | Resecurity | &lt;a href="mailto:press@resecurity.com"&gt;press@resecurity.com&lt;/a&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Resecurity and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Resecurity, Inc. (USA), a globally recognised cybersecurity and threat intelligence firm safeguarding Fortune 100 corporations and sovereign governments across the world, today announced a landmark Memorandum of Understanding (MoU) with Hitech Networks (Pvt) Ltd.— Pakistan’s premier enterprise infrastructure, telecom and energy solutions company. The partnership represents one of the most significant cybersecurity collaborations in Pakistan’s technology sector, uniting the country’s leading infrastructure operator with a world-class intelligence-driven security organisation.</p>
<p>The agreement arrives at a defining moment for Pakistan’s digital economy. As the nation accelerates its transition toward a connected, technology-driven future, the systems underpinning that transformation — telecom towers, fiber networks, enterprise IT environments and energy grids — have become high-value targets for sophisticated threat actors. This partnership directly addresses that vulnerability.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/08003723fbb88ea.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/08003723fbb88ea.webp'  alt='' /></picture></div>
        
    </figure>
<h3><a id="two-powerhouses-one-mission" href="#two-powerhouses-one-mission" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Two Powerhouses, One Mission</strong></h3>
<p>Hitech Networks (Pvt) Ltd. is not a peripheral player in Pakistan’s infrastructure story — it <em>is</em> the infrastructure. Pakistan’s <a href="/trends/1">#1</a> Managed Services Provider, HNL manages over 14,000 BTS + 09 core sites , has executed more than 4,210 implementations, and maintains a national footprint of 144 offices serviced by 980+ field technicians and 410+ technical experts. Its client portfolio reads as a who’s who of Pakistan’s most critical institutions — Jazz, Telenor, Zong, Ufone, PTCL, Huawei, Nokia, ZTE, Wateen, EDOTCO, Punjab Safe Cities Authority, and Habib Bank Limited, among others.</p>
<p>Resecurity brings to the table what HNL’s scale demands: deep, actionable threat intelligence and cybersecurity capabilities trusted by Fortune 100 corporations and government agencies across multiple continents. Together, both organisations are uniquely positioned to build a more secure and resilient digital Pakistan.</p>
<h3><a id="what-the-partnership-will-deliver" href="#what-the-partnership-will-deliver" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>What the Partnership Will Deliver</strong></h3>
<p>The MoU establishes a framework for collaboration across several high-impact areas that directly address the intersection of physical infrastructure and cyber risk.</p>
<p><em>Securing Telecom Infrastructure —</em> With HNL operating 14,000 BTS + 09 core sites under field-level and managed services, the attack surface across Pakistan’s telecom backbone is vast. Resecurity will bring its threat intelligence and vulnerability assessment capabilities to bear on this environment, helping identify, monitor and neutralise threats targeting network nodes, fiber assets, and BTS installations.</p>
<p><em>Protecting Enterprise IT and Cloud Environments —</em> HNL’s Software, Cloud &amp; AI division is actively driving digital transformation for hundreds of Pakistani enterprises — deploying cloud migration, AI automation, big data analytics, and ICT infrastructure. As these environments expand, so does their exposure to cyber threats. Resecurity’s expertise in securing enterprise digital ecosystems will directly strengthen HNL’s ability to deliver secure, resilient IT outcomes for its clients.</p>
<p><em>Safeguarding Energy and Power Systems —</em> HNL manages mission-critical power infrastructure — from diesel generators and Battery Energy Storage Systems (BESS) to hybrid solar installations — serving telecom operators, banks, educational institutions, and government entities. Operational technology (OT) environments like these are increasingly targeted by state-sponsored and criminal threat actors globally. This collaboration will work to apply cybersecurity best practices to HNL’s energy and power operations, protecting continuity for the organizations that depend on them.</p>
<p><em>Joint Threat Intelligence and Incident Response —</em> Both parties will share threat intelligence relevant to the sectors in which HNL operates, enabling faster detection of and response to emerging threats. This proactive, intelligence-led approach moves the security posture of Pakistan’s infrastructure sector from reactive to anticipatory.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/0800372358ccfad.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/0800372358ccfad.webp'  alt='' /></picture></div>
        
    </figure>
<h3><a id="executive-perspectives" href="#executive-perspectives" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>Executive Perspectives</strong></h3>
<p>“Hitech Networks (Pvt) Ltd. is the operational backbone of Pakistan’s connectivity and energy infrastructure,” said <strong>Muhammad Bilal Younis</strong>, VP of Operations (Global Cyber Risk &amp; Brand Protection), Resecurity. “When infrastructure of this scale and criticality is exposed to cyber threats, the consequences extend far beyond any single organisation — they affect entire cities, industries, and institutions. This partnership is about ensuring that Pakistan’s digital growth story is built on a foundation that adversaries cannot compromise.”</p>
<p>“Pakistan is in the middle of a profound digital transformation, and HNL is proud to be at the center of it,” said a spokesperson for Hitech Networks (Pvt) Ltd. “Partnering with Resecurity allows us to extend our commitment to our clients — not just by delivering world-class infrastructure, but by ensuring that infrastructure is defended by world-class security intelligence.”</p>
<h3><a id="a-turning-point-for-pakistans-cyber-resilience" href="#a-turning-point-for-pakistans-cyber-resilience" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>A Turning Point for Pakistan’s Cyber Resilience</strong></h3>
<p>Pakistan’s growing dependence on digital infrastructure — accelerated by nationwide fiber rollouts, 4G and 5G expansion, cloud adoption, and smart city initiatives — has outpaced the development of cybersecurity safeguards at scale. This MoU between Resecurity and Hitech Networks (Pvt) Ltd. sets a new benchmark for how industry leaders in Pakistan can take proactive responsibility for national cyber resilience, without waiting for regulation to mandate it.</p>
<p>Both organisations have committed to operating under a framework of strict confidentiality, mutual respect, and program integrity. The agreement takes effect immediately and remains valid for two years, with provisions for renewal by mutual written agreement.</p>
<p><em>For more information, visit</em> <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com">https://resecurity.com</a> <em>and</em> <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.hnl.com.pk">https://www.hnl.com.pk</a>.</p>
<h3><a id="about-hitech-networks-pvt-ltd" href="#about-hitech-networks-pvt-ltd" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>About Hitech Networks (Pvt) Ltd.</strong></h3>
<p>Hitech Networks (Pvt) <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://Ltd.is">Ltd.is</a> Pakistan’s <a href="/trends/1">#1</a> Managed Services Provider, delivering enterprise-grade telecom infrastructure, energy and power solutions, and IT services to over 900 leading organisations for more than 21 years. With 144 offices nationwide, 14,000 BTS + 09 core sites under management, and a dedicated workforce of 980+ field technicians and 410+ technical experts, HNL is the operational engine powering Pakistan’s most critical institutions — including its leading telecom operators, government bodies, financial institutions, and educational networks. For more information, visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.hnl.com.pk">https://www.hnl.com.pk</a>.</p>
<h3><a id="about-resecurity" href="#about-resecurity" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>About Resecurity</strong></h3>
<p>Resecurity is an American cybersecurity company headquartered in Los Angeles, California, providing next-generation ISR (Intelligence, Surveillance, Reconnaissance) and ERMM (External Risk Mitigation &amp; Management) solutions to Fortune 500 corporations, federal law enforcement, and government agencies worldwide. Resecurity is a member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, and FS-ISAC, and maintains representation across American Chambers of Commerce globally. For more information, visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com">https://resecurity.com</a>.</p>
<p><strong>Media Contact:</strong> Alex York | Resecurity | <a href="mailto:press@resecurity.com">press@resecurity.com</a></p>
<hr />
<p><em>This content is an advertorial by</em> <em>Resecurity and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
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      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2013399</guid>
      <pubDate>Wed, 08 Jul 2026 00:38:35 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/06190426b1736c8.webp" type="image/webp" medium="image" height="900" width="1600">
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      <title>Saudi introduces ‘Package Visa' integrating travel booking with Easier Visa Application</title>
      <link>https://www.dawn.com/news/2013397/saudi-introduces-package-visa-integrating-travel-booking-with-easier-visa-application</link>
      <description>&lt;p&gt;Saudi has announced the launch of Package Visa, a new digital initiative designed to simplify travel to Saudi by integrating tourist visa application directly into curated travel bookings. The launch is currently underway through qualified travel and tourism service providers across selected international markets ahead of a broader rollout.&lt;/p&gt;
&lt;p&gt;The initiative builds on Saudi’s wider efforts to simplify visiting the country. Since launching the tourist e-Visa, Saudi has introduced several new ways to visit, including visa on arrival and the Stopover Transit Visa. Together, these initiatives have supported the country’s rapid tourism growth, with Saudi welcoming more than 29 million inbound visitors in 2025.&lt;/p&gt;
&lt;p&gt;Commenting on the initiative, Saudi Minister of Tourism Ahmed Al Khateeb said, “As Saudi’s tourism sector continues to grow at pace, Package Visa reflects our commitment to making travel to Saudi more seamless for visitors. By integrating visa issuance with travel bookings, we are simplifying the visitor journey and creating a more connected travel experience. This initiative also strengthens collaboration across the tourism ecosystem and supports Saudi’s position as an increasingly accessible global destination.”&lt;/p&gt;
&lt;p&gt;For visitors, Package Visa means fewer steps between planning a trip and experiencing Saudi. Instead of arranging flights, accommodation, and a visa separately, eligible travelers can book everything through one integrated travel process, with the option to add events, activities and tourism experiences. The result is a simpler, more connected journey from booking to arrival.&lt;/p&gt;
&lt;p&gt;For qualified travel and tourism service providers, the initiative creates an opportunity to offer more attractive travel packages, streamline the traveler journey, and encourage longer stays and richer travel experiences.&lt;/p&gt;
&lt;p&gt;To ensure a smooth and reliable travel experience, Package Visa is available only through qualified travel and tourism service providers that meet clear service standards and offer 24/7 customer support.&lt;/p&gt;
&lt;p&gt;As Saudi continues to grow its tourism sector, Package Visa marks another step toward making travel easier, more connected, and more seamless for visitors discovering the country.&lt;/p&gt;
&lt;p&gt;For more information: &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.visitsaudi.com/PackageVisa"&gt;visitsaudi.com/PackageVisa&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a id="about-saudi-tourism-authority-sta" href="#about-saudi-tourism-authority-sta" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;&lt;strong&gt;About Saudi Tourism Authority (STA)&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi’s tourism destinations worldwide and developing the destination’s offerings through programs, packages, and business support. Its mandate includes developing the country’s unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries. To learn more please visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://www.VisitSaudi.com"&gt;www.VisitSaudi.com&lt;/a&gt;.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by Saudi Tourism Authority (STA)&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Saudi has announced the launch of Package Visa, a new digital initiative designed to simplify travel to Saudi by integrating tourist visa application directly into curated travel bookings. The launch is currently underway through qualified travel and tourism service providers across selected international markets ahead of a broader rollout.</p>
<p>The initiative builds on Saudi’s wider efforts to simplify visiting the country. Since launching the tourist e-Visa, Saudi has introduced several new ways to visit, including visa on arrival and the Stopover Transit Visa. Together, these initiatives have supported the country’s rapid tourism growth, with Saudi welcoming more than 29 million inbound visitors in 2025.</p>
<p>Commenting on the initiative, Saudi Minister of Tourism Ahmed Al Khateeb said, “As Saudi’s tourism sector continues to grow at pace, Package Visa reflects our commitment to making travel to Saudi more seamless for visitors. By integrating visa issuance with travel bookings, we are simplifying the visitor journey and creating a more connected travel experience. This initiative also strengthens collaboration across the tourism ecosystem and supports Saudi’s position as an increasingly accessible global destination.”</p>
<p>For visitors, Package Visa means fewer steps between planning a trip and experiencing Saudi. Instead of arranging flights, accommodation, and a visa separately, eligible travelers can book everything through one integrated travel process, with the option to add events, activities and tourism experiences. The result is a simpler, more connected journey from booking to arrival.</p>
<p>For qualified travel and tourism service providers, the initiative creates an opportunity to offer more attractive travel packages, streamline the traveler journey, and encourage longer stays and richer travel experiences.</p>
<p>To ensure a smooth and reliable travel experience, Package Visa is available only through qualified travel and tourism service providers that meet clear service standards and offer 24/7 customer support.</p>
<p>As Saudi continues to grow its tourism sector, Package Visa marks another step toward making travel easier, more connected, and more seamless for visitors discovering the country.</p>
<p>For more information: <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://www.visitsaudi.com/PackageVisa">visitsaudi.com/PackageVisa</a></p>
<h3><a id="about-saudi-tourism-authority-sta" href="#about-saudi-tourism-authority-sta" class="heading-permalink" aria-hidden="true" title="Permalink"></a><strong>About Saudi Tourism Authority (STA)</strong></h3>
<p>Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi’s tourism destinations worldwide and developing the destination’s offerings through programs, packages, and business support. Its mandate includes developing the country’s unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries. To learn more please visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="http://www.VisitSaudi.com">www.VisitSaudi.com</a>.</p>
<hr />
<p><em>This content is an advertorial by Saudi Tourism Authority (STA)</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2013397</guid>
      <pubDate>Tue, 07 Jul 2026 11:27:34 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/061847123433ef2.webp" type="image/webp" medium="image" height="480" width="800">
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      <title>Chery Master Pakistan expands dealership network with grand opening of Chery South in Karachi</title>
      <link>https://www.dawn.com/news/2013373/chery-master-pakistan-expands-dealership-network-with-grand-opening-of-chery-south-in-karachi</link>
      <description>&lt;p&gt;Chery Master Pakistan, introduced by Master Auto Engineering Private Limited, a Master Group company, has further expanded its nationwide dealership network with the grand opening of Chery South in Korangi Industrial Area, Karachi.&lt;/p&gt;
&lt;p&gt;The new dealership, located at Plot &lt;a href="/trends/18"&gt;#18&lt;/a&gt; Sector 23, Korangi Industrial Area, Karachi, was officially open for customers on 3rd July 2026, bringing Chery’s world-class mobility experience closer to customers in the southern part of the city. As a state-of-the-art 3S (Sales, Service &amp;amp; Spare Parts) facility, Chery South has been designed to provide customers with a complete automotive experience under one roof.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150234e377a5b.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/06150234e377a5b.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;The opening of Chery South marks another important step in Chery Master Pakistan’s commitment to building a strong sales and after-sales network across the country. The facility has been designed to offer customers a modern automotive retail experience, including product display, customer consultation, bookings, test drive support, and after-sales guidance. Equipped with multiple service bays, the dealership further strengthens Chery Master Pakistan’s after-sales capabilities, ensuring efficient service support and an enhanced ownership experience for customers.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150231d8ad8f0.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/06150231d8ad8f0.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Chery, one of China’s leading automotive brands and among the world’s fast-growing exporters, has been expanding its footprint in Pakistan through Master Auto Engineering, backed by the strength and credibility of Master Group. With the launch of its new-generation SUVs and plug-in hybrid models, Chery Master Pakistan is focusing on advanced mobility, fuel efficiency, technology, safety, and customer convenience.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150228201db47.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/06150228201db47.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;Speaking on the occasion, Master Auto Engineering Pvt Ltd CEO Samir Malik said: “Our priority is not only to introduce world-class Chery vehicles in Pakistan, but also to build a reliable sales and after-sales network that gives customers complete confidence before and after purchase. The opening of Chery South reflects our commitment to customer care, accessibility, and long-term service support.”&lt;/p&gt;
&lt;p&gt;He added that Karachi remains one of Pakistan’s most important automotive markets, and the new dealership will help serve customers more efficiently in the city’s southern and industrial areas.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150235d6ea6be.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/06150235d6ea6be.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;p&gt;With the opening of Chery South, Chery Master Pakistan now has a network of 09 dealerships nationwide and plans to expand this footprint to 20 dealerships within the next six months, further strengthening its presence and bringing its products and services closer to customers across Pakistan.&lt;/p&gt;
&lt;p&gt;The opening of Chery South reinforces Chery Master Pakistan’s wider strategy of expanding its presence across key cities while strengthening customer experience, service readiness and brand accessibility in Pakistan.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150230775a16a.webp'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://i.dawn.com/large/2026/07/06150230775a16a.webp'  alt='' /&gt;&lt;/picture&gt;&lt;/div&gt;
        
    &lt;/figure&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Chery Master Pakistan&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Chery Master Pakistan, introduced by Master Auto Engineering Private Limited, a Master Group company, has further expanded its nationwide dealership network with the grand opening of Chery South in Korangi Industrial Area, Karachi.</p>
<p>The new dealership, located at Plot <a href="/trends/18">#18</a> Sector 23, Korangi Industrial Area, Karachi, was officially open for customers on 3rd July 2026, bringing Chery’s world-class mobility experience closer to customers in the southern part of the city. As a state-of-the-art 3S (Sales, Service &amp; Spare Parts) facility, Chery South has been designed to provide customers with a complete automotive experience under one roof.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150234e377a5b.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/06150234e377a5b.webp'  alt='' /></picture></div>
        
    </figure>
<p>The opening of Chery South marks another important step in Chery Master Pakistan’s commitment to building a strong sales and after-sales network across the country. The facility has been designed to offer customers a modern automotive retail experience, including product display, customer consultation, bookings, test drive support, and after-sales guidance. Equipped with multiple service bays, the dealership further strengthens Chery Master Pakistan’s after-sales capabilities, ensuring efficient service support and an enhanced ownership experience for customers.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150231d8ad8f0.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/06150231d8ad8f0.webp'  alt='' /></picture></div>
        
    </figure>
<p>Chery, one of China’s leading automotive brands and among the world’s fast-growing exporters, has been expanding its footprint in Pakistan through Master Auto Engineering, backed by the strength and credibility of Master Group. With the launch of its new-generation SUVs and plug-in hybrid models, Chery Master Pakistan is focusing on advanced mobility, fuel efficiency, technology, safety, and customer convenience.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150228201db47.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/06150228201db47.webp'  alt='' /></picture></div>
        
    </figure>
<p>Speaking on the occasion, Master Auto Engineering Pvt Ltd CEO Samir Malik said: “Our priority is not only to introduce world-class Chery vehicles in Pakistan, but also to build a reliable sales and after-sales network that gives customers complete confidence before and after purchase. The opening of Chery South reflects our commitment to customer care, accessibility, and long-term service support.”</p>
<p>He added that Karachi remains one of Pakistan’s most important automotive markets, and the new dealership will help serve customers more efficiently in the city’s southern and industrial areas.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150235d6ea6be.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/06150235d6ea6be.webp'  alt='' /></picture></div>
        
    </figure>
<p>With the opening of Chery South, Chery Master Pakistan now has a network of 09 dealerships nationwide and plans to expand this footprint to 20 dealerships within the next six months, further strengthening its presence and bringing its products and services closer to customers across Pakistan.</p>
<p>The opening of Chery South reinforces Chery Master Pakistan’s wider strategy of expanding its presence across key cities while strengthening customer experience, service readiness and brand accessibility in Pakistan.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://i.dawn.com/large/2026/07/06150230775a16a.webp'>
        <div class='media__item  '><picture><img src='https://i.dawn.com/large/2026/07/06150230775a16a.webp'  alt='' /></picture></div>
        
    </figure>
<hr />
<p><em>This content is an advertorial by</em> <em>Chery Master Pakistan</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2013373</guid>
      <pubDate>Mon, 06 Jul 2026 20:25:49 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/07/061543169cdf86c.webp" type="image/webp" medium="image" height="480" width="800">
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      <title>K&amp;N's SmartCooking Recipes: Bologna Slices Sandwich</title>
      <link>https://www.dawn.com/news/2012415/kampns-smartcooking-recipes-bologna-slices-sandwich</link>
      <description>&lt;p&gt;&lt;a href="https://images.dawn.com/news/1195481"&gt;https://images.dawn.com/news/1195481&lt;/a&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="https://images.dawn.com/news/1195481">https://images.dawn.com/news/1195481</a></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2012415</guid>
      <pubDate>Thu, 02 Jul 2026 12:07:30 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/07/021206323034741.webp" type="image/webp" medium="image" height="720" width="1200">
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      <title>K&amp;N's SmartCooking Recipes: Pepperoni Pizza</title>
      <link>https://www.dawn.com/news/2011605/kampns-smartcooking-recipes-pepperoni-pizza</link>
      <description>&lt;p&gt;&lt;a href="https://images.dawn.com/news/1195366"&gt;https://images.dawn.com/news/1195366&lt;/a&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="https://images.dawn.com/news/1195366">https://images.dawn.com/news/1195366</a></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2011605</guid>
      <pubDate>Mon, 29 Jun 2026 12:01:00 +0500</pubDate>
      <author>none@none.com (Publishing Partner)</author>
      <media:content url="https://i.dawn.com/large/2026/06/291202381ac7096.webp" type="image/webp" medium="image" height="720" width="1200">
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      <title>Resecurity partners with BankIslami Pakistan to enhance digital risk monitoring and cyber threat intelligence</title>
      <link>https://www.dawn.com/news/2010589/resecurity-partners-with-bankislami-pakistan-to-enhance-digital-risk-monitoring-and-cyber-threat-intelligence</link>
      <description>&lt;p&gt;&lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="http://www.resecurity.com/"&gt;Resecurity&lt;/a&gt; (USA), a leading cybersecurity and intelligence company protecting Fortune 100 and government agencies worldwide, has signed a landmark agreement with &lt;strong&gt;BankIslami Pakistan Limited&lt;/strong&gt; to provide its Digital Risk Monitoring (DRM) and Cyber Threat Intelligence (CTI) solutions, reinforcing the bank’s cyber resilience and fraud detection capabilities in an increasingly complex threat environment.&lt;/p&gt;
&lt;p&gt;The signing ceremony was held at &lt;strong&gt;BankIslami’s Head Office, 11th Floor, Executive Tower, Dolmen City, Marine Drive, Block-4, Clifton, Karachi, Pakistan&lt;/strong&gt;, attended by senior leadership from both organisations, marking a pivotal milestone in Resecurity’s continued commitment to strengthening Pakistan’s financial sector against evolving cyber threats and digital fraud.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A Partnership Built on Security and Trust&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The agreement was formalised with the signing of the contract by representatives from both sides. Representing Resecurity, Muhammad Bilal, Vice President of Operations and Burhan Sheikh, Adviser, participated in the signing. On behalf of BankIslami Pakistan, the contract was signed by Saadia Yasin, Chief Information Security Officer (Officiating) and Sajjad Qureshi, Chief Risk Officer.&lt;/p&gt;
&lt;p&gt;Resecurity’s DRM and CTI solutions will provide BankIslami with real-time visibility into external threats, dark web activity, data exposure risks and adversarial intelligence — enabling the bank’s security teams to proactively identify and neutralise threats before they impact operations or customers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Strengthening Pakistan’s Banking Sector&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;With Pakistan’s financial sector undergoing rapid digitisation, the risks associated with cybercrime, fraud and data breaches have grown substantially. BankIslami’s decision to adopt Resecurity’s intelligence-driven platform reflects the bank’s proactive approach to safeguarding customer assets, financial data and institutional integrity.&lt;/p&gt;
&lt;p&gt;Resecurity’s DRM platform continuously monitors thousands of threat sources across the open, deep and dark web, delivering actionable intelligence tailored to the specific risk profile of financial institutions. Combined with its CTI capabilities, BankIslami will gain unparalleled situational awareness to combat phishing, account takeover and emerging fraud typologies targeting the banking sector.&lt;/p&gt;
&lt;p&gt;“Pakistan’s banking sector is navigating one of the most challenging cyber threat environments in its history and financial institutions can no longer afford a reactive approach to security,” said Bilal. “We are proud to partner with BankIslami to deliver intelligence-led capabilities that give their teams real-time visibility into threats before they escalate. This agreement is a reflection of our long-term commitment to building a more secure and resilient financial ecosystem in Pakistan.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Road Ahead&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This agreement builds on Resecurity’s growing presence and trusted relationships within Pakistan’s banking and regulatory landscape. Resecurity remains dedicated to partnering with leading financial institutions to deliver world-class cybersecurity solutions that protect customers and fortify the national financial infrastructure.&lt;/p&gt;
&lt;p&gt;For more information about Resecurity’s solutions, please visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com"&gt;https://resecurity.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About Resecurity&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Resecurity is an American company with headquarters in Los Angeles, California. The company provides next-generation ISR (Intelligence, Surveillance, Reconnaissance) and ERMM (External Risk Mitigation &amp;amp; Management) solutions to leading Fortune 500 corporations, law enforcement and government. Resecurity is a member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, FS-ISAC and several American Chambers of Commerce worldwide. To learn more, visit &lt;a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com"&gt;https://resecurity.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Media Contact: Alex York | Resecurity | &lt;a href="mailto:press@resecurity.com"&gt;press@resecurity.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About BankIslami Pakistan Limited&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;BankIslami Pakistan Limited is one of Pakistan’s premier Islamic commercial banks, offering a wide range of Shariah-compliant banking products and services to individual, corporate, and institutional clients across the country.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Resecurity&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a rel="noopener noreferrer" target="_blank" class="link--external" href="http://www.resecurity.com/">Resecurity</a> (USA), a leading cybersecurity and intelligence company protecting Fortune 100 and government agencies worldwide, has signed a landmark agreement with <strong>BankIslami Pakistan Limited</strong> to provide its Digital Risk Monitoring (DRM) and Cyber Threat Intelligence (CTI) solutions, reinforcing the bank’s cyber resilience and fraud detection capabilities in an increasingly complex threat environment.</p>
<p>The signing ceremony was held at <strong>BankIslami’s Head Office, 11th Floor, Executive Tower, Dolmen City, Marine Drive, Block-4, Clifton, Karachi, Pakistan</strong>, attended by senior leadership from both organisations, marking a pivotal milestone in Resecurity’s continued commitment to strengthening Pakistan’s financial sector against evolving cyber threats and digital fraud.</p>
<p><strong>A Partnership Built on Security and Trust</strong></p>
<p>The agreement was formalised with the signing of the contract by representatives from both sides. Representing Resecurity, Muhammad Bilal, Vice President of Operations and Burhan Sheikh, Adviser, participated in the signing. On behalf of BankIslami Pakistan, the contract was signed by Saadia Yasin, Chief Information Security Officer (Officiating) and Sajjad Qureshi, Chief Risk Officer.</p>
<p>Resecurity’s DRM and CTI solutions will provide BankIslami with real-time visibility into external threats, dark web activity, data exposure risks and adversarial intelligence — enabling the bank’s security teams to proactively identify and neutralise threats before they impact operations or customers.</p>
<p><strong>Strengthening Pakistan’s Banking Sector</strong></p>
<p>With Pakistan’s financial sector undergoing rapid digitisation, the risks associated with cybercrime, fraud and data breaches have grown substantially. BankIslami’s decision to adopt Resecurity’s intelligence-driven platform reflects the bank’s proactive approach to safeguarding customer assets, financial data and institutional integrity.</p>
<p>Resecurity’s DRM platform continuously monitors thousands of threat sources across the open, deep and dark web, delivering actionable intelligence tailored to the specific risk profile of financial institutions. Combined with its CTI capabilities, BankIslami will gain unparalleled situational awareness to combat phishing, account takeover and emerging fraud typologies targeting the banking sector.</p>
<p>“Pakistan’s banking sector is navigating one of the most challenging cyber threat environments in its history and financial institutions can no longer afford a reactive approach to security,” said Bilal. “We are proud to partner with BankIslami to deliver intelligence-led capabilities that give their teams real-time visibility into threats before they escalate. This agreement is a reflection of our long-term commitment to building a more secure and resilient financial ecosystem in Pakistan.”</p>
<p><strong>The Road Ahead</strong></p>
<p>This agreement builds on Resecurity’s growing presence and trusted relationships within Pakistan’s banking and regulatory landscape. Resecurity remains dedicated to partnering with leading financial institutions to deliver world-class cybersecurity solutions that protect customers and fortify the national financial infrastructure.</p>
<p>For more information about Resecurity’s solutions, please visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com">https://resecurity.com</a>.</p>
<p><strong>About Resecurity</strong></p>
<p>Resecurity is an American company with headquarters in Los Angeles, California. The company provides next-generation ISR (Intelligence, Surveillance, Reconnaissance) and ERMM (External Risk Mitigation &amp; Management) solutions to leading Fortune 500 corporations, law enforcement and government. Resecurity is a member of InfraGard National Members Alliance (INMA), AFCEA, NDIA, SIA, FS-ISAC and several American Chambers of Commerce worldwide. To learn more, visit <a rel="noopener noreferrer" target="_blank" class="link--external" href="https://resecurity.com">https://resecurity.com</a>.</p>
<p>Media Contact: Alex York | Resecurity | <a href="mailto:press@resecurity.com">press@resecurity.com</a></p>
<p><strong>About BankIslami Pakistan Limited</strong></p>
<p>BankIslami Pakistan Limited is one of Pakistan’s premier Islamic commercial banks, offering a wide range of Shariah-compliant banking products and services to individual, corporate, and institutional clients across the country.</p>
<hr />
<p><em>This content is an advertorial by</em> <em>Resecurity</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2010589</guid>
      <pubDate>Wed, 24 Jun 2026 23:19:12 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
      <media:content url="https://i.dawn.com/large/2026/06/24231313a9f9998.webp" type="image/webp" medium="image" height="960" width="1280">
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      <title>Alif Holdings hosts Real Estate CEOs Conference with Bilal Yaseen live podcast by Mansoor Ali Khan</title>
      <link>https://www.dawn.com/news/2010029/alif-holdings-hosts-real-estate-ceos-conference-with-bilal-yaseen-live-podcast-by-mansoor-ali-khan</link>
      <description>&lt;p&gt;In a first-of-its-kind initiative for Pakistan’s real estate sector, Alif Holdings is organizing a live podcast discussion that aims to bring policymakers, industry leaders, investors, and stakeholders together for an open conversation on the future of real estate in Pakistan.&lt;/p&gt;
&lt;p&gt;The event will feature Bilal Yaseen, Provincial Minister for Housing, Urban Development &amp;amp; Public Health Engineering, Punjab, as the keynote guest. The discussion will be hosted and moderated by renowned journalist Mansoor Ali Khan, who will lead an in-depth conversation on some of the most pressing issues shaping Pakistan’s housing and real estate landscape.&lt;/p&gt;
&lt;p&gt;Topics expected to be discussed include housing policy, urban development, investment confidence, infrastructure planning, regulatory challenges, and the future outlook of Pakistan’s real estate industry.&lt;/p&gt;
&lt;p&gt;What makes this initiative particularly significant is that it marks one of the first instances of a serving provincial housing minister participating in a live, industry-focused podcast discussion alongside real estate stakeholders. The format will encourage direct questioning and meaningful dialogue around opportunities and challenges facing one of Pakistan’s most important economic sectors.&lt;/p&gt;
&lt;p&gt;According to Alif Holding’s CEO Ahmed Saljouk, this initiative reflects the company’s commitment to supporting conversations that extend beyond commercial interests.&lt;/p&gt;
&lt;p&gt;“Real estate is one of the most significant contributors to Pakistan’s economy. We believe meaningful discussions between policymakers and industry stakeholders can help create greater understanding, encourage constructive dialogue, and support the long-term growth of the sector. Our objective is to contribute to conversations that benefit the industry and, ultimately, Pakistan itself.”&lt;/p&gt;
&lt;p&gt;The event is expected to attract developers, investors, business leaders, and professionals interested in understanding the future direction of Pakistan’s real estate market.&lt;/p&gt;
&lt;p&gt;By facilitating such conversations, Alif Holdings aims to play a more active role in promoting thought leadership and industry development, positioning itself not only as a developer but also as a stakeholder invested in the future of Pakistan’s real estate ecosystem.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;Alif Holdings&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>In a first-of-its-kind initiative for Pakistan’s real estate sector, Alif Holdings is organizing a live podcast discussion that aims to bring policymakers, industry leaders, investors, and stakeholders together for an open conversation on the future of real estate in Pakistan.</p>
<p>The event will feature Bilal Yaseen, Provincial Minister for Housing, Urban Development &amp; Public Health Engineering, Punjab, as the keynote guest. The discussion will be hosted and moderated by renowned journalist Mansoor Ali Khan, who will lead an in-depth conversation on some of the most pressing issues shaping Pakistan’s housing and real estate landscape.</p>
<p>Topics expected to be discussed include housing policy, urban development, investment confidence, infrastructure planning, regulatory challenges, and the future outlook of Pakistan’s real estate industry.</p>
<p>What makes this initiative particularly significant is that it marks one of the first instances of a serving provincial housing minister participating in a live, industry-focused podcast discussion alongside real estate stakeholders. The format will encourage direct questioning and meaningful dialogue around opportunities and challenges facing one of Pakistan’s most important economic sectors.</p>
<p>According to Alif Holding’s CEO Ahmed Saljouk, this initiative reflects the company’s commitment to supporting conversations that extend beyond commercial interests.</p>
<p>“Real estate is one of the most significant contributors to Pakistan’s economy. We believe meaningful discussions between policymakers and industry stakeholders can help create greater understanding, encourage constructive dialogue, and support the long-term growth of the sector. Our objective is to contribute to conversations that benefit the industry and, ultimately, Pakistan itself.”</p>
<p>The event is expected to attract developers, investors, business leaders, and professionals interested in understanding the future direction of Pakistan’s real estate market.</p>
<p>By facilitating such conversations, Alif Holdings aims to play a more active role in promoting thought leadership and industry development, positioning itself not only as a developer but also as a stakeholder invested in the future of Pakistan’s real estate ecosystem.</p>
<hr />
<p><em>This content is an advertorial by</em> <em>Alif Holdings</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2010029</guid>
      <pubDate>Mon, 22 Jun 2026 19:12:41 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
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      <title>'The Tide Continues To Rise' – ABHI Microfinance Bank</title>
      <link>https://www.dawn.com/news/2010004/the-tide-continues-to-rise-abhi-microfinance-bank</link>
      <description>&lt;p&gt;ABHI Microfinance Bank entered 2026 with a clear focus on financial recovery, balance sheet strengthening, sustainable growth and the gradual build-up of a more digitally enabled banking model. The year-end position of December 2025 had already validated a turnaround and the unaudited first quarter accounts for March 2026 provide an even stronger view of the Bank’s progress and the direction in which the institution is moving.&lt;/p&gt;
&lt;p&gt;For the period ended March 31, 2026, ABHI Microfinance Bank Limited reported continued financial progress, with improvement across profitability, income growth, portfolio expansion, deposit strength and capital recovery.&lt;/p&gt;
&lt;p&gt;The bank reported revenue of Rs4.874 billion, compared to Rs2.600 billion in the corresponding period last year. This was mainly supported by income from loans and advances, which stood at Rs3.827 billion, reflecting the continued expansion of the Bank’s lending portfolio and its focus on building earning assets.&lt;/p&gt;
&lt;p&gt;This performance was supported by a stable deposit base, which stood at Rs69.216 billion as of March 31, 2026.&lt;/p&gt;
&lt;p&gt;The bank’s equity position also improved materially during the quarter. Paid-up capital net of losses stood at a positive Rs2.262 billion as of March 31, 2026, compared to a negative Rs397 million as of December 31, 2025. This reflects continued progress in the bank’s financial position.&lt;/p&gt;
&lt;p&gt;Alongside financial recovery, ABHI Microfinance Bank continued to move toward a more digital-first future. The bank’s direction is focused on combining its nationwide microfinance infrastructure with digital capabilities that can improve access, convenience and financial inclusion for customers. This includes creating a banking experience that is faster, more accessible and better aligned with the needs of individuals, small businesses, merchants and underserved communities across Pakistan.&lt;/p&gt;
&lt;p&gt;As of March 31, 2026, the bank operated through 114 branches, with a presence across Punjab, Khyber Pakhtunkhwa, Balochistan, Sindh, Gilgit-Baltistan and Azad Jammu and Kashmir. This physical footprint, combined with the Bank’s growing digital direction, positions ABHI Microfinance Bank to serve customers through both branch-led and digitally enabled channels.&lt;/p&gt;
&lt;p&gt;Overall, the Q1 2026 results reflect continued progress in profitability, income growth, deposit stability, capital recovery and the bank’s transition toward a digitally enabled financial institution. The quarter marks another step in ABHI Microfinance Bank’s journey of building a stronger, more inclusive and future-ready digital banking platform.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;em&gt;This content is an advertorial by&lt;/em&gt; &lt;em&gt;ABHI Microfinance Bank&lt;/em&gt; &lt;em&gt;and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.&lt;/em&gt;&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>ABHI Microfinance Bank entered 2026 with a clear focus on financial recovery, balance sheet strengthening, sustainable growth and the gradual build-up of a more digitally enabled banking model. The year-end position of December 2025 had already validated a turnaround and the unaudited first quarter accounts for March 2026 provide an even stronger view of the Bank’s progress and the direction in which the institution is moving.</p>
<p>For the period ended March 31, 2026, ABHI Microfinance Bank Limited reported continued financial progress, with improvement across profitability, income growth, portfolio expansion, deposit strength and capital recovery.</p>
<p>The bank reported revenue of Rs4.874 billion, compared to Rs2.600 billion in the corresponding period last year. This was mainly supported by income from loans and advances, which stood at Rs3.827 billion, reflecting the continued expansion of the Bank’s lending portfolio and its focus on building earning assets.</p>
<p>This performance was supported by a stable deposit base, which stood at Rs69.216 billion as of March 31, 2026.</p>
<p>The bank’s equity position also improved materially during the quarter. Paid-up capital net of losses stood at a positive Rs2.262 billion as of March 31, 2026, compared to a negative Rs397 million as of December 31, 2025. This reflects continued progress in the bank’s financial position.</p>
<p>Alongside financial recovery, ABHI Microfinance Bank continued to move toward a more digital-first future. The bank’s direction is focused on combining its nationwide microfinance infrastructure with digital capabilities that can improve access, convenience and financial inclusion for customers. This includes creating a banking experience that is faster, more accessible and better aligned with the needs of individuals, small businesses, merchants and underserved communities across Pakistan.</p>
<p>As of March 31, 2026, the bank operated through 114 branches, with a presence across Punjab, Khyber Pakhtunkhwa, Balochistan, Sindh, Gilgit-Baltistan and Azad Jammu and Kashmir. This physical footprint, combined with the Bank’s growing digital direction, positions ABHI Microfinance Bank to serve customers through both branch-led and digitally enabled channels.</p>
<p>Overall, the Q1 2026 results reflect continued progress in profitability, income growth, deposit stability, capital recovery and the bank’s transition toward a digitally enabled financial institution. The quarter marks another step in ABHI Microfinance Bank’s journey of building a stronger, more inclusive and future-ready digital banking platform.</p>
<hr />
<p><em>This content is an advertorial by</em> <em>ABHI Microfinance Bank</em> <em>and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.</em></p>
]]></content:encoded>
      <category>Branded Content</category>
      <guid>https://www.dawn.com/news/2010004</guid>
      <pubDate>Mon, 22 Jun 2026 15:23:54 +0500</pubDate>
      <author>none@none.com (ADVERTORIAL)</author>
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