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Media Vs Values
Today when we say media, the image that we get is violence, vulgarity, obscenity and a little bit of information.
Recently a talk show was being aired on one of the channels where men and women from different walks of life discussed the impact of media over child’s psychology; the participants were of the view that children who were frequently exposed to violence had developed a disturbed personality.
Today media is playing a vital role in our society. We all should set boundaries because a child’s mind is like an open book and as he sees more, he learns more. Television channels telecast films exposing children of different ages to all kinds of objectionable material. The cable TV operators in Pakistan are only exposing people to various forms of abuses and vulgarity.
According to a doctor from the National Institute of Child Health, Karachi, it is universally accepted that unchecked violence, vulgarity and obscenity in the media has a negative effect on the minds of children.
In the west each programme is rated and the rating is always mentioned that tells us the lowest age limit of the viewers. The Pakistan Electronic Media Regulatory Authority has a set of rules and regulations for all TV cable operators to follow but the sole media watchdog fails to enforce its own regulations. At times watching a programme along with your family becomes impossible because of the objectionable content that one finds in it.
In the end I would say that the media is a powerful tool and leaves a very strong impact on the psyche of a child. As children are the backbone of the society we need to provide them with quality entertainment that would provide a healthy environment which is essential for physical and mental growth.
Parents have the responsibility to rear their children in a positive manner and provide every opportunity to them to entertain in a healthy environment. But it is also the responsibility of the government to have strict control over all sorts of unhealthy material and to save our society from dying a moral death.
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