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Debate: Brand name....WOW!
Every now and then, we enter garment stores and look around at the different products. We choose what suits us and satisfies our wants and needs. We consider all the aspects of our desired item, the price, the quality, the guarantee and the colour. But as soon as we see the tag attached to it, we get bewildered. As soon as our eyes get stuck on the nametag that states the name of a famous designer, we say to ourselves “OK, this is what I have to buy,” not thinking whether this shirt or trouser would serve our needs or not.
Every time we come across a product that has a brand name that is known all around the globe, we disregard the fact that it’s not the brand name that creates the quality; it’s the product itself that proves the class of the brand name. There are so many people among us who don’t care about quality, and are willing to pay whatever the costs are, just to give themselves a satisfactory feeling that they have bought the shirt of some designer.
Should the name matter to us or the quality that the name provides? Or should it be the high price or the guarantee that the garment won’t tear away in the next year of use? Maybe we don’t care about any of these and we just want to say, “Look! I’m wearing a branded shirt and shoes!”
The brand name affects our lives as much as we get affected when we buy unbranded products. When we see a tag which has ‘Made in Pakistan’ written on it, we hesitate to buy that merchandise but are willing to pay three times for a foreign branded one. Our minds accept only foreign goods and foreign names. We don’t realize that we are cheated by the charm of the brand name only, and it could well be a desi product with a designer’s tag on it. Yet we say, “WOW!”
The fabrics, stitching, colour schemes and machines used for making designer clothes are probably the same all around the world. The T-shirts, jeans, trousers, sunglasses and all the other commodities that are manufactured by designers are also more or less the same, and they are all only for the ‘elite’ to buy. But the main attraction comes from the style and the presentation of their outlets, which are always in the ‘posh’ areas. And the real difference arises when we scream, “Hey! This is the (such and such) brand! WOW!”
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