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Yahoo introduces subscription video service
INTERNET media company Yahoo on Monday launched a long-expected subscription video service that features news, sports and entertainment, driving its stock to a nearly two-year high in active trading.
The service, called Yahoo Platinum, is expected to be the main competitor to RealNetworks SuperPass service, which has garnered nearly 1 million subscribers to its mix of news, entertainment and sports.
Yahoo Platinum was first announced in February by company co-founder Jerry Yang at a presentation for financial analysts. It is part of the Sunnyvale, California-based company’s move to expand beyond advertising sales as a revenue model to include premium services for users like e-mail, personals and subscription video.
“We’ll have exclusive video that’s not available on television,” David Mandelbrot, vice president for media and entertainment at Yahoo, said last week. — Dawn ScienceDotcom Report
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