Talaash movie poster.

Aamir Khan's Midas touch seems to be working again. The actor's suspense-thriller is raking in the moolah at the domestic box-office earning Rs.48.99 crore in the opening weekend.

Directed by Reema Kagti, the film, featuring Aamir, Rani Mukerji and Kareena Kapoor, was made at a budget of Rs.40 crore and its satellite rights were also sold for Rs.40 crore. "Talaash" released across 2,500 screens.

According to a report in TOI, The film opened with rave reviews and its first weekend breakup is - Rs.14.52 crore (Friday), Rs.16.37 crore (Saturday) and Rs.18.1 crore (Sunday).

Rajesh Thadani of Multimedia Combines, Mumbai, says the response to the film is good and it is attracting more of a class audience.

"It is more for class audience rather than masses. The weekend has been very good and the movie is doing great in multiplexes as compared to single screens," Thadani told IANS.

"In three days, the movie has earned approximately Rs.3.75 crore in Punjab. It is a weekend-plus picture and is expected to do better. Families are coming and liking the movie," said Dhingra.

Unlike his previous films, Aamir, who is also the producer of the film along with Farhan Akhtar and Ritesh Sidhwani, chose to keep the promotions low-key as they didn't want to ruin the suspense of the film.

And his marketing strategy seemed to have worked when it comes to attracting footfalls.

"The footfalls are exceeding and the movie has almost 80-90 per cent occupancy. All age groups are coming," said Rahul Singh, senior vice president, PVR Cinemas.

However, Singh says weekdays will decide its longevity.

"The weekdays will decide how it does in future as the word of mouth spreads. Movies like 'Khiladi 786' and 'Dabangg 2' will release so we will have to wait and watch," he said.

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Comments (14)

December 4, 2012 11:26 am
terrible movie
December 4, 2012 1:41 pm
As said above, this movie is for Class audience and not for masses ;)
December 4, 2012 12:39 pm
Agree with Sandeep-it is a terrible movie
December 5, 2012 3:00 am
At least it wasn't a 100 crore brain dead movie.
December 4, 2012 3:18 pm
nawajuddin siddiqi's role is grt....movie is ok
December 4, 2012 7:25 pm
Just ok - not to be seen again and will not recommend to anyone....
December 5, 2012 9:25 am
What Indian and Pakistani movies need is to stay original and stick the our culture plus stop copying Hollywood , cos end of the we are just copy cats of the subcontinent .
December 5, 2012 9:21 am
Well, it was a good Indian/Bollywood film, but has anyone seen the Bruce Willis film with the Kid for any body who has seen that there wasn't any suspense at all. Yes, all bollywood films are Hollywood rip offs one way or the other.
December 4, 2012 4:32 pm
@ Sandeep and Suman You guys can only digest typical bollywood films.
December 5, 2012 4:18 am
HAHA!! well said VPS
December 5, 2012 4:49 am
agree VPS, it is for class audience and not for the class of masses
December 6, 2012 12:05 pm
feel soory for pros..... it was a good emotional movie.......
M Jahanzaib Alam
December 5, 2012 6:53 am
Well somehow all indian films are typical formula movies however, Aamir's movies are slightly better among them all. Indian movie maker can never achieve the excellence of hollywood. Movies like Swashank Redemption, Usual Suspect, Gladiator, Troy and many more are the class which bollywood couldnot even imagine to touch them.
Shaukat Alvi
December 5, 2012 4:47 am
We saw this movie because of Aamir Khan and the news items like doing good business. But it was third class movie. Non sense movie!
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