Kim Kardashian.–Photo by AFP

The US presidential election became the most-searched item and Kim Kardashian was the most-searched person on Yahoo! in a year when online searches were dominated by big news stories and pop culture obsessions, the search engine company said.

The search term “election” topped the list of searches, led not only by extensive media coverage but also widening conversation on online social media platforms.

The term “political polls” was No. 8 of the top 10 Yahoo! searches of the year.

“The 2012 elections dominated the online searches, which is amazing because if something is in the news, it's already accessible ... people were really saturated by it, but even so, that was a key word that people typed throughout the year,” Vera Chan, Yahoo!'s web trend analyst, said in a conference call.

Chan said only two other news stories have topped the list in the past decade, those being the death of Michael Jackson in 2009 and the BP oil spill in 2010.

“iPhone 5” came in at No. 2, which Chan said was interesting “in a post-Steve Jobs era” because while Apple Inc's iPhone has featured regularly in the top searches since the first generation emerged in 2007, this was the first time a specific model had appeared high on the list.

Reality star Kim Kardashian was the most-searched person on the website, coming in at No. 3 and leading six famous women in the top 10. Chan said Kardashian's “notoriety has kept her at the top,” citing her ongoing divorce saga with ex-husband Kris Humphries, her high-profile relationship with rapper Kanye West and her E! channel reality shows.

Sports Illustrated cover model Kate Upton, British royal Kate Middleton, late singer Whitney Houston, troubled former child star Lindsay Lohan and pop star and former “American Idol” judge Jennifer Lopez all featured in the top 10 after being in the news prominently throughout the year.

Middleton, who was followed eagerly by fans and critics in her first year as a royal married to Britain's Prince William and being a staple at the London Olympics and the Queen's Diamond Jubilee, also garnered the most-searched scandal of the year when a French magazine published photos of her topless.

“Olympics” came in at No. 7 on the list, as many turned to online media to watch and keep tabs on the global sporting event held in London during the summer.

On Yahoo!'s separate list of top-searched obsessions, pop culture dominated this year, with “The Hunger Games,” reality star Honey Boo Boo, erotic novel “Fifty Shades of Grey,” British boy band One Direction, Carly Rae Jepsen's hit song “Call Me Maybe” and Korean rapper Psy's “Gangnam Style” featuring in the top 10.

Yahoo! Inc compiles its annual search lists based on aggregated visitor activity on the network and billions of consumer searches.

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Comments are closed.

Comments (13)

Aj
December 3, 2012 9:17 pm
u mean there is no beauty elsewhere? She is made 2 be seen as a big star and all this is to give ballyhoo to her.
ROHIT PANDEY
December 3, 2012 7:19 pm
Kardashian.....that sounds an Armenian name? Would anyone here know?
amir
December 3, 2012 9:43 pm
she looks pakistani :)
amir
December 3, 2012 9:43 pm
like saira choudhury
Salman Ahmed
December 4, 2012 6:38 am
she is the ugliest person in the whole world
Neo
December 4, 2012 2:51 pm
rofl... guess you missed the point ;)
Alvia Taylor
December 3, 2012 12:31 pm
She is one of the best talked celebrity on the internet with so many searches of her on internet due to her beauty, perfect figure and her own clothing line, she is the top celebrity searched online she even has lot of fans on facebook
Ali Khar Majid
December 3, 2012 3:44 pm
what is heavily endowed? I don't think she's heavy at all.
ahmad butt
December 3, 2012 4:07 pm
Did you read about what Snoop Dogg had to say about her? I rest my case
Khan
December 3, 2012 2:29 pm
There are things which shall not be given much importance/coverage for the cultural and other reasons...and this one is one of them.
Aj
December 3, 2012 9:15 pm
i think you forgot to mention her provocative videos.
THR
December 3, 2012 10:23 am
The search priority is understandable. She is beautiful, charming, gorgeous and heavily endowed!!
Alex Sal
December 4, 2012 5:56 am
Yes. She is Armenian American from Glendale California (little Armenia).
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