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SRK rules the ad space


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Shah Rukh Khan tops the list of Top 10 Celebrities as per ad volume (share%), according to TAM AdEx findings.

According to a report in TOI: The Bollywood Badshash, according to the TAM AdEx report on celebrity endorsements from January to September 2012, tops the list of celebrities as per ad volume with an 8 per cent share, followed by Kareena Kapoor who garners a 6 percent share. Number 3 on the list is actress Katrina Kaif with 5 per cent. Next on the list are Saif Ali Khan and Priyanka Chopra with 5 per cent and 3 per cent share respectively. While Sachin Tendulkar is the only sportsperson to have been in the top 10 list in number 9 position with 3 per cent share. The top 10 list also includes celebrities like Salman Khan, Anushka Sharma and Kajol.

While brands have always found a very good fit in SRK, his Box Office success rate has only upped the hot quotient of him as a celebrity endorser. This index has seen SRK ahead of Amitabh Bachchan, who has got a share of 3 per cent (as per ad volume).

One thing is for sure, celebrities with their charismatic presence heat up the ad space. Be it SRK, Saif Ali Khan or Salman Khan, every A lister actor in Bollywood finds a perfect fit in the brands he endorses. Not to mention how equally emphatically Bollywood actresses also have their say in the ad space. As the figures show, the tube gets its dose of glamour in form of ads too which makes the game more interesting.

As of now, Bollywood seem to be ruling the roost.

DAWN_VIDEO - /1029551/DAWN-RM-1x1

Comments (17) Closed

ROHIT PANDEY Nov 29, 2012 08:14pm
Faulty logic!!!!
Khan Nov 29, 2012 10:19am
Why do ''you' guys bring religion everywhere? Did you notice the word ''you''? Sridhar, are you still in obsession about the words like you, they and them? Muslims are part of south asia, and even before they become you, them and they. Kindly tell me where the article has used the word Muslim. I went back to read the article. Nowhere it says Muslim. Now, my question is why you people are so much obssessed with the word Muslim.
butseriouslyok Nov 27, 2012 11:09am
Goes to show that Muslims can rule India without any violence...just try some charisma and apply some progressive thinking.
muhammadanasabbasjamal Nov 29, 2012 05:51am
I am surprise that there is no name of Juhi Chawla she looks funny and entertaining in the ads remember Kurkure add...
UnhappyIndian Nov 28, 2012 11:58am
I am an Hindu like most of Hindus in India who are hopeless than Muslims like Sharukhan,Salma khan,Aamir Khan,our vice president M. Hamid Ansari or ex president Abdul kalam Azad etc have more money,more fame,more education than me an ordinary citizen who is not recognized in the streets of India and I don't have a big banglow like them I stay in a small house.What kind of country i am living in where i am having such a horrible life.Who is going to give justice to Hindus like us in this so called Secular country.Who is going to take care of me. :( Dawnji please take care of me
Milan Nov 28, 2012 01:09pm
First remove your God will take care of.
Faisal Nov 27, 2012 04:48pm
Whats our obsession with ruling, defeating, overpowering India? SRK is talented and charismatic because he is SRK not because he happens to be Muslim.
ROHIT PANDEY Nov 28, 2012 11:23am
Compulsive obsessive behavior of Muslims....they simply cannot help it.
Khan Nov 28, 2012 01:23pm
Where does it says in the article muslim shah rukh khan? Compulsive obssession with the name Muslim!
Surya Nov 28, 2012 01:28am
It's really strange that people like you never fails to mention religion and ruling india. It is time you grow up and stop looking everything through a religious lens.
ss Nov 27, 2012 02:39pm
he can only act for few seconds :-/
Its Serious Nov 27, 2012 01:32pm
No one can rule INDIA...not even a Muslim...remember he lives in HINDUSTAN.
Sridhar Nov 27, 2012 03:54pm
Muslims can rule India! What are you, a frikking moron. India is secular and can tolerate a SRK at the top. Pakistan can't produce a SRK and it is teeming with muslims. What a shame!
Mj Nov 28, 2012 02:11pm
Pakistanis are too much worried about india and bollywood.
IndiaUSA Nov 28, 2012 05:34am
Why do you guys have to bring religion everywhere...that's the difference between India and Pakistan..we don't see world from religion's lens..will you care to explain how a popular Bollywood actor can rule India..
Khan Nov 28, 2012 01:22pm
Muslims reject the superficial prosperity of Shah Rukh, Salman or other alleged Muslims, on the paper, or legally you may call. They are paper-muslims or paper-tigers or legal muslims - all married to hindu women, who has more control upon the money supply than paper tigers! Muslims in India are living below poverty line. They are worst than dalits. 200 million Muslims are not Shah Rukh or Azharuddin. Their properties are attacked, looted, margnalized, their youth is in detention without charges for decades. The worst minority in the history of human race. Thanks to partition too, 600 million of them are brutally divided between bangla, pakistan and india. Blame first should go to the corrupt muslim leadership. Our religious junta have kept away the massess with the empowering and enlightening, Glorious Quran, and torpedoed the message of Quran and instead engineered their own personal agendas.
Adnan (USA) Nov 27, 2012 09:13pm
Why so many dislikes...