A young girl plays at Shanghai’s first Angry Birds Activity Park at Tongji University in Shanghai.- Photo by AFP

SHANGHAI: The company behind “Angry Birds” said it would open its first theme park in Asia next year at a site near Shanghai as it builds on the brand of the hugely popular game.

“Angry Birds Land” will be located in Haining city in China's Zhejiang province, next to the commercial hub of Shanghai, and will be the firm's third theme park after one in Finland and another in Britain.

“People in China want to get out and spend their free time at a leisure destination,” Rovio Entertainment's general manager for China, Paul Chen, told AFP.

“We're hoping to open (the theme park) by Chinese New Year next year, February,” he added as the Finnish company launched a playground on the campus of Shanghai's Tongji University.

The first China theme park, featuring an interactive playground and rides, would welcome up to 400 visitors a day paying admission of 60 yuan ($9.50).

China has the world's second-highest number of downloads for Angry Birds at 190 million, trailing only the United States.

The mobile game involves using slingshots to launch birds at fortresses built by green pigs - an addictive challenge that became the world's most-downloaded app and spawned a franchise of merchandise and media tie-ins.


Do you have information you wish to share with Dawn.com? You can email our News Desk to share news tips, reports and general feedback. You can also email the Blog Desk if you have an opinion or narrative to share, or reach out to the Special Projects Desk to send us your Photos, or Videos.

More From This Section

Comments (2) Closed




syedwaqar
Nov 01, 2012 06:21pm
Never heard about this. Surprise!
Cyrus Howell
Oct 31, 2012 03:43pm
The birds should be angry. Mao Ze-dong had all the birds in China killed during his first five year plan so they could not eat China's grain. The people all over China beat on pots and pans with spoons, metal and hammers, so the birds could not rest. When the birds were tired and fell to earth the peasants crushed them underfoot. That is why not many birds were seen in the cities of China for a very long time. There are still no so many.