AS static media is probably a powerful medium for advertising, it is also the cheapest way of advertising. Hoardings, billboards are the main components of the static media.

However, hoardings are a threat to people’s life and property as they may collapse any time during the expected monsoon season and cause dangerous accidents. The government should take steps to prevent such accidents or other disasters.

It should regulate oversized billboards and signboards with weak structures in order to ensure human safety in the event of torrential rains, gusty winds, dust-storm, etc, in the monsoon season.

Oversized advertising billboards or weak structures gravely endanger human lives as well as public and private properties. These signboards should be fortified at the earliest.

SYED ASAD ALI Hyderabad

More From This Section

Energy efficiency

OUR energy crisis is the result of our lack of energy efficiency. It can be seen all around us. Some of its relevant...

Cotton research

AS a cotton man, I read with considerable interest the advertisement supplement brought out on ‘Cotton Research ...

Terror & world records

ANY realist would agree that a state’s foremost duty is to guarantee safety to its citizens. Sadly, for our...

Security situation

THIS is apropos the news item ‘Investigators collecting information to verify UBA claims’ (April 11). How bleak...


Comments are closed.
Explore: Indian elections 2014
Explore: Indian elections 2014
How much do you know about Indian Elections?
How much do you know about Indian Elections?
Cartoons
E-PAPER
Front Page