Dawn News

I WOULD like to draw the attention of senior government authorities towards the frequent prize schemes being launched by some mobile-service-providing companies in Pakistan.

Recently one of the companies introduced an SMS quiz competition with a grand prize of Rs10 million. I had participated in the competition and after spending thousands of rupees I scored 448,125 points, but it is astonishing to note that I did not even get a single small prize.

It is evident that with the help of this quiz competition the cellphone company concerned generated a huge amount of money and increased its income.

The SMS quiz competition was not transparent because subscribers who participated in it did not know the highest points scored by other competitors and were also not aware as to how and when the draws were held.

Likewise another mobile company also keeps offering lucrative prizes, including cars, for its subscribers.

Now it has been noticed that one such mobile firm is once again offering Rs10 million and a car for subscribers who spend Rs15 daily on mobile calls.

It is surprising as to how a company so frequently disburses millions of rupees to its subscribers. It seems there is some foul play going on.

These kinds of prize competitions offered by various mobile service providers should be transparent and draws should be held through the electronic media and in front of the public.

The Pakistan Telecommunications Authority and the the Information Department, Government of Pakistan, should inquire about the matter thoroughly and make it transparent. If any evidence of foul play is discovered, then these kinds of prize schemes should be stopped forthwith to save cellphone subscribers from losing their money. A government auditor should also scrutinise the record of these cellphone companies at the earliest.


Comments (4) Closed

Jul 24, 2012 06:27am
All i can say is.. GROW UP Mr. Murtuza Khan.
Jul 24, 2012 08:20am
hahahaha.. what a fool you are. Instead of crying here, simply do not participate and ignore these msgs
Jul 24, 2012 09:33pm
You are living in Pakistan where nothing is transparent.If you dont like dont participate.Pakistan have biggest population and its a looser gamble where winning possibility is very very less 1%.
Moiz Ahmad Khan
Jul 25, 2012 12:01am
I agree with you Murtaza Khan, the government should take some actions. These companies are fooling people. No doubt, even if the above two people who commented before me on this letter are well educated, I believe the 60% population of Pakistan is still illiterate.