Advertisers can aim terse missives of 140 characters or less to Twitter users based on their location. – AP (File Photo)

SAN FRANCISCO: Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.

Advertisers can aim terse missives of 140 characters or less to Twitter users based on their geographic location or whether they access the service using mobile devices or personal computers, according to product manager Kevin Weil.

Previously, such “promoted tweets” could be targeted in those ways only after the messages were sent to all Twitter followers.

“We're introducing targeted tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a tweet to all followers,” Weil said in a blog post.

“Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country.”

Twitter has been testing the new advertising model for several weeks with companies including British Airways, Coca Cola and The Washington Post, according to Weil.

Opinion

Editorial

Judiciary’s SOS
Updated 28 Mar, 2024

Judiciary’s SOS

The ball is now in CJP Isa’s court, and he will feel pressure to take action.
Data protection
28 Mar, 2024

Data protection

WHAT do we want? Data protection laws. When do we want them? Immediately. Without delay, if we are to prevent ...
Selling humans
28 Mar, 2024

Selling humans

HUMAN traders feed off economic distress; they peddle promises of a better life to the impoverished who, mired in...
New terror wave
Updated 27 Mar, 2024

New terror wave

The time has come for decisive government action against militancy.
Development costs
27 Mar, 2024

Development costs

A HEFTY escalation of 30pc in the cost of ongoing federal development schemes is one of the many decisions where the...
Aitchison controversy
Updated 27 Mar, 2024

Aitchison controversy

It is hoped that higher authorities realise that politics and nepotism have no place in schools.