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Indian businessman is weapons maker for Hollywood


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A worker poses with a helmet being prepared for a Hollywood.—AP Photo
A worker poses with a helmet being prepared for a Hollywood.—AP Photo

SAHIBABAD: On the outskirts of New Delhi, in a cramped concrete workshop where the air shimmers with the light of welding torches, an Indian businessman has become a master craftsman of Napoleonic swords. And medieval chain mail armour. And World War II hand grenades and helmets.

From Hollywood war movies to Japanese Samurai films to battle re-enactments across Europe, Ashok Rai, 31, is one of the world's go-to men for historic weapons and battle attire.

Rai's workshop reverberates with the sounds of metal being hammered and beaten into chain mail, swords, axes, muskets, sabres, spears and helmets.

Rai, a trapshooting enthusiast, says he has been a history buff since childhood.

''I would watch every war movie that came to town. All my life, I've been reading up on all the major battles in history. Now when we make medieval battle gear it's easy for me to explain to my craftsmen exactly what's to be done.''

He dove into the business at age 17, when he heard a French champagne-maker needed 1,000 swords to give away as souvenirs.

Rai, whose father had a small factory making tourist handicrafts, travelled to the northern city of Amritsar, the holy city of the Sikh religion, to find sword-makers to make the replicas.

''It took some doing to get the order ready on time. But it got me thinking,'' said Rai.

''Here was a niche worth exploring.''

Soon, he dropped out of college, transforming his father's company to specialize in battle attire and weapons stretching from the 10th century to World War II.

Shortly afterward, he said he had a surprise visit from filmmakers preparing for the Tom Cruise movie ''The Last Samurai.''

That led to dozens of orders for all kinds of props for historical movies and documentary films. From Napoleon-era swords, to American Revolutionary muskets and sabers, to World War II helmets and uniforms.

Rai was in business.

Other Hollywood blockbusters followed. He says he has made footwear for the Russell Crowe movie ''Robin Hood,'' and chain mail for ''Kingdom of Heaven,'' the Orlando Bloom film set during the 12th-century Crusades.

''We created 1,500 chain mail suit of armor,'' for ''Kingdom of Heaven,'' using aluminum to keep the costumes light.

Around 500 workers, mostly women, riveted the links to form the armour. ''Chain mail is very labor-intensive. Each link has to be riveted to the next,'' he said.

These days, though, Rai is shifting from Hollywood to battle re-enactments. It's a big business, particularly in Europe, and unlike Hollywood—where weapons are made just to look good, and often are made from lightweight metal or plastic—he likes making weapons that have the heft of the originals.

Rai has set up his own company in Germany to market battle gear to re-enactors and medieval fairs, and tied up with a Spanish company to rent uniforms and equipment to documentary filmmakers.

On a recent Saturday, scores of metal workers were creating hundreds of Norman helmets for a re-enactment of the Battle of Hastings in Rai's factory in Sahibabad. A worker fed sheets of metal into a huge, slow-moving metal press. The press came down with a loud bang, spitting out a rough spherical shape.

Elsewhere in the warren of rooms, metalworkers used hammers to beat the spheres into helmets. Others welded brass trimmings to the helmets, which were then polished to join row upon row of shining orbs on the ceiling-to-floor shelves at one end of the workshop.

''They have to look authentic,'' said Rai, fingering the steel head gear with its long nose guard.

He takes special care to ensure that the weapons are historically accurate. Over the years, he has spent a lot of time doing research on medieval costumes and on getting weaponry right to the last detail.

He recently travelled to the Kaiserburg Museum in Nuremberg, Germany, to study the kind of metalwork detail that went into making suits of armour. For a recent order of World War II helmets, he ensured the leather liners were stamped with numbers used by the original manufacturers.

That kind of effort, he says, helps protect his business from competition.

''This is painstaking, labour-intensive work. There's a lot of research that has gone into our inventory, and that's not easy to replicate,'' he said.

During a recent visit, Rai's workers were gearing up for all sorts of combat: re-enactments of the Battle of Waterloo and the American Revolution and a documentary film about Germany between the two World Wars.

The pink, two-story workshop was a hive of activity, despite outside temperatures of 45 degrees Celsius that kept things hotter inside. The clank and thud of the metal-stamping machines, the metallic whine of grinders and the unceasing hammering raised decibel levels to unnerving levels.

The upper floor is a maze of rooms for the tailors. Some were cutting thick worsted khaki fabric, while others used industrial sewing machines to stitch fabric into military overcoats for a World War II re-enactment.

In another room, groups of women sat on the floor stitching buttons, military ribbons and insignia onto great coats that could have served soldiers in Napoleon's army.

Nearby, a set of men were fashioning padded coats with leather fasteners to be worn under the chain mail.

Rai said his biggest challenge is keeping the factory going during the frequent power outages that dog Indian industries, some lasting as long as 10 hours.

But despite those outages, and the global economic crisis that has hammered much of the world since 2008, business is bustling.

Last year, turnover was $3 million.

More than a decade after starting his business, Rai has no regrets about missing out on college.

"I'd probably be working in an office, or a bank ... pushing a pen," he said. "Instead, I feel I've become weaponmaker to the world."

Comments (10) Closed

SR Jun 14, 2012 05:20pm
Amazing enterprenuer who provides employment to hundreds! I wish Rai my best!
chakraborty Jun 15, 2012 04:09am
Wow, Sahibabad is just 2 km from my House and we never knew somebody is making news !!!!!!!!! Good Job Ashok, we are Happy for you
Ali Jun 15, 2012 03:30am
Way to go brother. More power to you.
Free Pakistan Jun 15, 2012 02:39am
Dawn does a good job of covering news throughout the world
usama Jun 14, 2012 10:38am
Interesting and inspiring..
zaidisportraiture Jun 14, 2012 05:06pm
That truly is an enterprising young man, he had an idea and has put it to work with nothing, not even an education which most Indians aspire for. Great foresight, keep it up.
sharma Jun 14, 2012 09:14am
Bravo rai!! very inspiring!!
Ahsan Jun 14, 2012 12:57pm
Would love to meet this fella!
(Dr.) B.N. Anand Jun 15, 2012 10:18am
Thanks Dawn for making most of us aware what unusual type of entrepreneurs are working away from glamour and media attention in our country to create name, fame and wealth not only for themselves but also for the country. Hats off to such people who have innovative and creative mind. BNA
Sunny Jun 18, 2012 07:42am
m living in sahibabad area of Ghaziabad even i never knew that someone is doing gr8 job there. Thanks buddy for making us proud.