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Hush Puppies' Box of Comfort greeted freshmen at LUMS this year. Here's how

Hush Puppies' Box of Comfort greeted freshmen at LUMS this year. Here's how

The brand sent out boxes full of goodies to help students settle into their new life.
Updated 16 Oct, 2019

Not everyone's comfortable around change.

Leaving your house and city to experience something different can often be unnerving.

Once the excitement of starting a new journey fades, we find ourselves missing everything that makes us feel comfortable and loved in our homes.

Understanding this rush of bittersweet feelings, Hush Puppies came up with a 'Box of Comfort', that celebrated this very moment in a university student's life.

The campaign set out to help freshmen at LUMS this year by leaving a box full of goodies in their dorm rooms.

Have a look at them here:

Here's how the campaign unfolded:

And what does the job better than a pack of your favourite instant noodles, some candy and a handy pair of comfy slip-ons?

That's not all. Each box also carried a warm note from the global footwear brand.

Here's what it read:

'They say university will truly be the time of your life. That buzz and tingle of new things, experiences, a new life. But then there's that sinking feeling, the one you just felt when you walked into this empty room. Alone - it is daunting and big and uncomfortable. You have left the cocoon. And we have all been there, braving against the unfamiliarity. So we, at Hush Puppies, wanted to send you this box of comfort; a little something that reminds you of home. Reminds you that no matter how strange and uncharted tomorrow maybe, you carry your comfort within.”

We adore how Hush Puppies helped us go back to some of the many memories of our freshman years that we absolutely cherish.

For more updates on what's brewing for the brand next, head over to their official Facebook and Instagram pages.


This content is a paid advertisement by Hush Puppies and is not associated with or necessarily reflective of the views of Images or Dawn.com

Comments

Queen Oct 16, 2019 04:14pm
Why LUMS? Why not in dorms of other universities or to other less privileged students?
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disgruntled Oct 16, 2019 07:45pm
@Queen because these are the privileged people who will go on to become hp's customer base
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Aamir Oct 16, 2019 09:34pm
@Queen You answered your own question. It's a business not a charity, the omission of less privileged students / institutions is not accidental!
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nh Oct 16, 2019 10:47pm
Yes they are their target market since their prices are very high. but would have appreciated if they do something for Karachi University, etc.
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ur mom Oct 16, 2019 10:48pm
@Queen Agreed (I live in LUMS as well). It is one of the most elitist universities in the country.
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Amy Oct 17, 2019 02:27am
Hi Queen Because they will not show up so much everywhere to serve the purpose ( of promotion / marketing)
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Donster Oct 17, 2019 02:50am
@Queen I knew this was coming!! hahaha so coming... I was thinking exactly that. KNEE JERK REACTION: what about the less privileged? but this was no charitable campaign this is a marketing stunt and a very good one aimed at the upper class who can afford a pair of hush puppies.
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fika77 Oct 17, 2019 05:32am
@Queen It's business at the end of the day. Privileged students at LUMS have better chance to buy expensive HP :)
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Ahad Oct 17, 2019 10:37am
@Queen They are hunting for customers for their overpriced shoes. Seriously though there are people in Lums from all walks of life.
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Shamsi Oct 17, 2019 10:44am
@Queen It's a paid advertisement. The less privileged aren't HP's target market... :/
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